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The “Classic” mailing format is a staple of the Direct Mail business. Commonly mailed in a #10, 6” x 9” (15.24 cm x 22.86 cm) or 9” x 12” (22.86 cm x 30.48 cm) envelope, 1 the complete package usually consists of five elements:
1 Be sure to read and understand—or to work with a printer who is familiar with—Canada Post Admail Specifications.
Personalised postcards are the most widely used format for promotional mailings. They can be standard- or over-sized and personalised for an individual recipient or addressed generically, such as to “Occupant.”
Great for high-volume and multi-phased campaigns, you can also save time and money by using this familiar format for promotional mailings.
Typical dimensions: 13.97 cm x 10.79 cm (5.5” x 4.25”)1
1Be sure to read and understand—or to work with a printer who is familiar with—Canada Post Admail Specifications.
With more room to include images or increase the size of your text, you can give your message more impact and allow it to stand out.
Typical dimensions: 21.59 cm x 13.97 cm (8.5” x 5.5”) 11Be sure to read and understand—or to work with a printer who is familiar with—Canada Post Admail Specifications.
When you have a lot to communicate—whether it’s announcing the launch of a new business or presenting an updated take-out menu—a flyer or brochure, also known as a “self-mailer,” can be the perfect format.
If you are prepared to take on some of the work yourself (which can include enlisting a talented and experienced family member or friend), you can significantly reduce some of the costs typically associated with an Admail campaign. Here are some points to consider:
Hiring professional assistance may be wise, especially for your first Admail piece. An advertising agency, marketing firm, or Direct Mail specialist can help with copywriting, design, and photography or illustrations, and even coordinate printing for you.