Plan your Admail Campaign
Based on what you've told us, Here's your Admail campaign.
Great news! The estimated cost for your Admail campaign is less than the amount you entered in Step 1. If you want, you can adjust the number of Admail pieces you will send, select a different type of creative format, or choose other options below to make the best use of the budget you have for your campaign.
You’ve probably noticed that the estimated cost for your Admail campaign is greater than the amount you entered in Step 1. That’s OK. Based on what you told us, it is a more realistic estimate. So what can you do now?
- You can choose to do nothing at this point and print your plan, so you know what you need to do to mail your campaign.
- You can adjust the number of Admail pieces you will send, select a different type of creative format, or choose other options below to reduce the estimated total cost so that it is closer to your original budget.
Adjust Your List of Addresses
Enter the number of addresses in your list
A minimum of 1,000 addresses is required for Addressed Admail. You can adjust the number above or indicate below the number of additional addresses you will obtain from an outside source, such as a list broker.
What if you really want to mail fewer pieces than the minimum required? Learn more about Pricing for Minimum Quantities.
Note that list brokers may have higher minimum requirements—e.g., 5,000 addresses compared with Canada Post’s minimum of 1,000.
| Enter the number of additional addresses you will acquire: | |
| TOTAL |
You can rent or purchase addresses from a list broker. You can find list brokers in the Yellow Pages™ under “Mailing Lists and Services” or by contacting the Canadian Marketing Association.
Note that a minimum of 1,000 addresses is required for Addressed Admail. Also, list brokers may have higher minimum requirements—e.g., 5,000 addresses.
What if you want to mail fewer pieces than the minimum required? Learn more about Canada Post’s Pricing for Minimum Quantities.
I will use the minimum of 1,000
OR
Enter the number of addresses you plan to obtain:
A minimum order of 1,000 addresses is required. Please adjust the number you entered or be sure to read Pricing for Minimum Quantities before proceeding.
Impact on Budget
$0,000
Adjust Target Households and Businesses
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Enter a different number (to include only households, businesses, etc.):
Impact on Budget
$0,000
Adjust Production
Have you designed your Admail piece already?
Has it been printed?
Will you design your creative in-house or outsource?
Learn about time and money saving tools from Canada Post
Select the type of Admail you plan to use: (click any of the images below for more information)
-
Flyer or Brochure -
Standard Postcard -
Oversized Postcard -
The "Classic"
-
The "Classic" * -
Flyer or Brochure -
Personalised Postcard *
* Machineable
Adjust our Budget
$0,000
Adjust Your Schedule
My campaign is:
LOCAL
REGIONAL
NATIONAL
REGIONAL
NATIONAL
Set an approximate target date:
| Strategy/Planning | Creative Development | Production | Delivery | Response |
|---|---|---|---|---|
Based on selections you have made, you should have already started your campaign. It may be possible to meet your original target date, depending on various conditions—e.g., the number of activities within your Admail campaign you are able to do concurrently, the amount of outside assistance you receive, etc. Visit the resources section of the Advisor for helpful tips.
For local campaigns, a minimum of four business days (not including weekends and statutory holidays) is required to deliver your Admail. Please adjust the date you selected.
For regional campaigns, a minimum of five business days (not including weekends and statutory holidays) is required to deliver your Admail. Please adjust the date you selected.
For national campaigns, a minimum of 12 business days (not including weekends and statutory holidays) is required to deliver your Admail. Please adjust the date you selected.
Select start date:
| Strategy/Planning | Creative Development | Production | Delivery | Response |
|---|---|---|---|---|
IMPORTANT NOTE
Canada Post delivery standards are estimates of how long it will take for mail to be delivered from the point of deposit to destination point. Delivery standards are not guaranteed.
For detailed information on Direct Mail Delivery Standards, view the Canada Post Postal Guide.
Adjust our Budget
$1,000
If your computer has Adobe® Acrobat® or another similar program installed, you can also save your plan as a PDF document so that you can view or print it again later. Learn more
