Connecting with Customers
Parcels
DELIVERING MAGIC FOR AMAZON.CA
With a love for magic, wands and wizardry, thousands of people stood poised by their mailboxes on Saturday, July 21, 2007, to receive Harry Potter and the Deathly Hallows.
Canada Post delivered the seventh book in the best-selling series to customers of Amazon.ca. Orders placed at Amazon.ca are fulfilled and shipped from within Canada by Assured Logistics, part of The Canada Post Group.
Julie Todaro, director of Amazon.ca, says the delivery solution was impressive. “Canada Post offered Amazon.ca a customized delivery solution to ensure that the new Harry Potter release was in the hands of our customers on a Saturday. This solution also included a high-security network that kept the most anticipated book of the year under wraps.”
Julie Todaro, Director, Amazon.ca
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Feature
07
If you’re an online shopper, you’re used to having information at your fingertips. So shouldn’t a few quick keystrokes tell you when to expect your parcel delivery?
For Canada Post, tracking parcels depends on having the right tools in the right places. You can’t track it unless you can scan it, so in 2007, we invested in substantial improvements to our scanning capabilities. All our core parcel products are now bar-coded, and incoming international parcels have a Canada Post label placed over the foreign bar code to ensure proper scanning. New scanning equipment was installed in three major urban centres, and 5,000 drivers across the country now carry hand-held scanners to scan parcels on pickup. Today, we offer customers delivery updates by email, putting the information they need right on their desktops.
Looking forward
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As technology improves and scanning equipment becomes more sophisticated, Canada Post plans to improve the visibility of its delivery processes and offer more precise tracking information for parcels. Today, Canada Post is working with key customer partners to research customer-specific tracking solutions using Radio Frequency Identity (RFID) technology. This technology could make it possible for our customers to access much more information about their parcel’s location as it works its way through various checkpoints in the mail stream. Canada Post also continues to increase the number of times a parcel is scanned as it goes through the system, providing customers with more up-to-date information.

