Connecting with Customers

Transaction Mail

OUR TRANSACTION MAIL LINE OF BUSINESS OFFERS A RANGE OF WAYS TO DELIVER DOCUMENTS, FROM PAPER TO ELECTRONIC DELIVERY – LETTERMAIL TO EPOST – WITHIN A SINGLE ORGANIZATION THAT CANADIANS HAVE TRUSTED FOR GENERATIONS.

In 2007, we focused on helping our customers make better, more creative use of their investment in Lettermail, and introduced complementary services to raise the value to their mailings further. Our goal is to sustain Lettermail volumes, accounting for over half of Canada Post’s annual revenues, and increase transactional mail business by constantly meeting our customers’ changing needs.

This line of business includes transactions made through statements, invoices, payments and letters of all kinds, in both paper and electronic form. While many Canadians prefer to conduct these transactions on paper, Lettermail volumes are no longer growing. In 2007, physical mail volumes were lower than expected, at least in part because electronic alternatives are on the rise. Moving away from paper quickly, however, presents challenges to our business customers. Most consumers and businesses prefer communicating by mail, and most transactional communication systems are set up for paper.

The price of domestic postage held constant in 2007, and customers heard more about mail’s value as a marketing tool. Through our Great Statements program, Canada Post began working with business customers to design statements that deliver effective personalized messages, making transaction mail an even better, targeted customer communications conduit. With new customized postal indicia, businesses can use Lettermail to build brand awareness and communicate a message before the envelope is even opened. In the future, a foundation of new technology and processes will help businesses and customers continue to connect and build strong relationships.

Online tools, developed to support customers, and SmartFlow, introduced to help larger customers manage document processes and make the most of their mailing list data, will make transaction mail communications more effective. Our customers agree that transaction mail continues to have a definite place in this wired world, and we’ll continue working to earn their business.