Connecting with Customers
Transaction Mail
MAKING A GOOD CALL ON OUTSOURCING
“Outsourcing crucial mailroom functions to Canada Post allows us to focus more on what we do best – providing communications solutions that contribute to the quality of life, infrastructure and economic health of the North. With Canada Post as our strategic partner, we’ve streamlined and accelerated our customer-statement mailings, transforming what used to be a three-day process into one. And that’s not the only benefit. The solution has also allowed us to free up valuable space, redeploy resources into other core business areas, and eliminate the risks associated with having an in-house operation.”
Gary Donadel, Finance Manager, TBayTel
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Feature
07
It sounds like a simple choice: paper or electronic? But for businesses with large mailings, it’s much more complicated. Some customers prefer email while others expect an envelope, and many switch back and forth. For businesses, document management is a growing challenge.
In 2007, Canada Post introduced SmartFlow™ Document Management Services to offer secure, multi-channel communications and overcome that challenge. A business provides data and we deliver the finished communication to customers in their preferred medium. We even update mailing records from corrected returned mail and immediately capture responses – such as order forms – for prompt action. It’s another way customers benefit from Canada Post’s innovation.
Looking forward
08
For a business, every customer communication is an opportunity to start and keep a conversation going. Bills and statements carrying messages personalized for individual customers are especially valuable communications opportunities, because customers dedicate focused attention on them.
That’s the message Canada Post began delivering to business customers with the Great Statements program. In 2008, customers will be hearing more about how to make the most of all their business communications, including both physical and electronic transactions. Already part of the commercial conversation for many Canadians, Canada Post will continue helping customers get more from their communications.
