What your business can do
Taking green initiatives has become a respected – and expected – business practice. Not only does it cut unnecessary costs, it improves productivity through more efficient management of resources as well. From list maintenance and effective targeting to the production and design of your direct mail, there are several best practices that your company can implement to reduce its impact on the environment and improve its ROI.
Make socially responsible paper choices
Paper is an important part of direct marketing. Making environmentally conscious paper choices can also contribute greatly toward reducing your overall environmental footprint.
Here are several paper-related things you can do:
- Encourage your paper suppliers to increase wood purchases from recognized forest certification programs.
- Before buying paper, find out from your suppliers where it comes from. That way, you can decide not to source paper from unsustainable or illegally managed forests.
- Choose only paper suppliers that commit to implementing sustainable forestry practices that protect forest ecosystems and biodiversity.
- Require that your paper suppliers document that they do not produce, purchase or sell paper obtained from illegally harvested or stolen wood.
- Evaluate the paper you use for marketing pieces, product packaging and internal consumption. That can help you to identify options that are more environmentally friendly.
The Forest Stewardship Council (FSC) is a non-profit organization that supports environmentally appropriate, socially beneficial, and economically viable management of the world’s forests.
For more information about paper options and to learn more about how paper relates to the health of our forests, click here.
For even more information on how to offset your impact on the environment, click on the links below:
