When it comes to holiday greetings, Canadians prefer cards in the mail
Canadians plan on sending an average of 15.6 cards in the mail this year
Dec. 13, 2010
The tradition of the holidays still resonates strongly with Canadians. In a survey conducted by Harris/Decima on behalf of Canada Post in early November, 8 out of 10 Canadians expressed a strong preference to receiving a holiday card in the mail. This is an increase compared to 2008, when a similar survey showed 71% of Canadians prefer receiving cards in the mail.
According to the survey, Canadians will send an average of 15.6 cards this year, with 23% of them sending more than 21 cards each. For those planning to send cards electronically, the average drops to 5, while a large proportion (60%) are not planning to send holiday greetings electronically. Women are more likely to send greetings by mail (75%) compared to men (62%). As expected, younger Canadians were more open to receiving electronic cards.
The survey also showed regional differences. For example, Atlantic Canadians were most likely to send mail (83%) and by far preferred receiving a card in the mail (92%). Quebecers and Ontarians were more open to sending electronic greetings.
“While Canadians are communicating electronically more than ever before, there is still nothing better than sending and receiving a card in the mail, especially at this time of year,” says Mary Traversy, Senior vice- president, Transaction Mail. “We’re ready to deliver all those greetings and recommend getting them in the mail by Friday to avoid disappointment.”
The telephone survey was conducted with a sample of the Canadian population (n=1001) between November 5 and November 10, 2010. Sample was weighted to reflect the known Canadian population statistics and the margin of error is ±3.1%, 19 times out of 20.