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Think inside the box

Think Inside The Box

On April 4th, 2012 at our Think Inside the Box event “The Evolution of Marketing”, we sat down with our thought-provoking speakers and asked them all the same five questions. Here is what they had to say:

Question 1

What will have the larger impact on the future of marketing – customer data or social media, and why?

Question 2

What do you think is more relevant to consumers today? The channel or the message?

Question 3

Where will emerging technologies (QR codes, pURL’s, webkeys) take Direct Mail in the next few years

Question 4

There is alot of discussion about integrating marketing elements, when you think about how to integrate Direct Mail into a campaign, at what point should that integration ‘seed’ be planted?

Question 5

What drives marketing effectiveness today?

Resources:


A Direct Mail Infographic: Why Direct Mail works.

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