About Canadians

• Canada’s population is 33 million—about the same as California’s.
• 80% of Canadians live within 60 miles of the U.S. border.
• 45% of Canadians live in 6 urban centers: Vancouver, Edmonton, Calgary, Toronto, Ottawa-Gatineau, Montreal.

About Canadian online shoppers

Canada is one of the world’s most connected countries and its citizens are avid online shoppers:

• Each Canadian spend about $1,300 per year online—an amount that is on the rise year over year.
• 63% of Canadian Internet users buy goods online.
• One of the main reasons Canadians shop online is lack of brand and retailer availability in their area.
• Canadians who purchase through mail order, telephone or catalogs are most likely to shop online.
• 82% of Canadian online shoppers would prefer to buy from Canadian sites, but nearly half of their purchases are from sites in the U.S. or abroad because of:
• better selection and price
• more sites to choose from
• higher quality goods and services

About Canada–U.S. trade

• 2-way trade crosses the Canada–U.S.A. border at a rate of $1.7 billion a day—well over a million dollars a minute.
• In 2007 Canada bought $248 billion worth of goods from the U.S.A.
• Trade with Canada supports some 7.1 million direct and indirect jobs across the U.S.—that’s one in 25 American jobs that depend on free and open trade with Canada.