2011 Issue—Featured Stories

The Direct Mail [R]evolution
In the survival of the fittest, marketers are finding that Direct Mail is the missing link

Reaching Boomers Directly
They may have Facebook friends and Twitter followers, but DM remains a key tool method of reaching this valuable ($388 billion in annual yearly income) segment

The Mailbox Mosaic
How marketers are using DM to reach Canada’s vast – and growing – ethnic population

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2010 Issue—Featured Stories

The great email vs. direct mail debate
Marketers discover each medium has its rightful place

The youth factor
Why the most connected generation is embracing DM

B2B direct marketing
How they’re generating unbelievable ROI

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2009 Issue—Featured Stories

The (pop) art of direct mail
The Montreal Museum of Fine Arts promoted a recent Andy Warhol exhibit by turning direct mail into works of art

Boost your response rates—now
Experts reveal their latest, must-know strategies

Get seriously savvy about your ROI
A renewed focus on measurement can help boost campaign performance

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2008 Issue—Featured Stories

F*@!#N no longer
How Knorr’s launch of their new line of freezer entreés turned frozen food into tasty sales

The power of small
From PEI to BC, marketers with small budgets aren’t letting size get in the way of their success

Up close and very personal
TELUS pushes its personalized DM campaigns to the max—yielding some amazing results

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2007 Issue—Featured Stories

Sold!
How real estate developers and builders are successfully personalizing the pitch in a hot market

A mountain of a database
Mountain Equipment Co-op climbed to a higher playing field thanks to its robust member database

The Quebec attack
Bell Canada took the offensive with direct mail—and garnered record acquisition numbers for Sympatico (while protecting its residential telephone service)

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