With Acquisition Admail you can:

• Grow your business – Reach potential customers (prospects) with one of the most extensive lists of residential, multi-unit building and business addresses in Canada.
• Make your campaigns more efficient – Use our accurate and reliable addresses to help ensure that your mail reaches your target audience.
• Reach your “best” prospects – Target by Postal Code and address type to generate a list of prospects that should be more likely to respond.
• Protect existing customer relationships and keep them strong – Exclude the addresses of your existing customers, so you can focus on creating introductory offers that are only for new customers.

You have 2 options for your Acquisition Admail campaign:

Acquisition List – Create a mailing list with flexibility.

• Rent a list with a lower minimum quantity—starting at 5,000 address records per order.
• Choose how many of those addresses you want to use for your mailing.
• Get a longer validity period—use your list for a one-time mailing within 6 months.
• Free Postal Code targeting.
• Free list selection services, including choosing to target residential or business addresses. (Fees apply for targeting multi-unit buildings).

Acquisition List Plus – Rent more addresses and access special rates.

• Order a list with a higher minimum quantity—rent at least 20,000 address records per order.
• Agree to send at least 20,000 pieces or deliver to at least 80% of the addresses we provide to you (whichever is greater).
• Deposit your one-time mailing within 90 days.
• Free Postal Code targeting.
• Free list selection services, including choosing to target residential or business addresses. (Fees apply for targeting multi-unit buildings).
• Access special list and postage rates to make your prospecting campaigns more cost-effective.

Along with meeting the minimum address quantity and mailing volume for your selected service (outlined above), you also need to satisfy some other basic requirements:

Follow our content specifications
As with Addressed Admail™, your mail piece needs to:

• Promote your business - Your campaign must be promotional in nature. This includes campaigns to: promote your products and/or services; solicit donations or contributions; or report your organization's financial performance, primarily for promotional purposes.
• Communicate a uniform message - Your entire campaign must share the same specific purpose (known as having a uniform message). You can customize the wording to create multiple versions, but all of your pieces need to relate to a common theme or goal.

Provide a sample of your mail piece
Before we supply your mailing list, we’ll need to see a sample of the mail piece(s) you intend to send. This way, we can be sure your mailing meets our requirements.

Work with an authorized 3rd party service provider to handle your mailing (such as a mailing house or data management companies)
Like most list rental companies, we follow a set of industry best practices designed to ensure proper use of address information. This means that we need to supply the mailing list to an authorized 3rd party service provider, rather than delivering it directly to you.

If you aren’t currently working with a provider, you can use our Partner Directory to find one.

Get a Customer and Agreement Number
You’ll need a Canada Post Customer Number and an Agreement Number for Addressed Admail. To obtain yours, contact us at 1-866-747-3867 (allow 2 business days for processing).

Standard inclusions for both Acquisition List and Acquisition List Plus give you the ability to:

Target your “best” prospects—reach the neighbours of your best customers
To find a group of prospects similar to your existing customer base, start by looking at those who live or work in the same neighbourhood. Once you identify the Postal Codes you want to reach, we can use them to select addresses for your mailing list. You have 2 options:

• Provide us with a file containing the Postal Codes you want to target. These may include the Postal Codes of your best customers or those from an external list.
• Let us help you figure it out. Using our GeoPost™ Plus service, we’ll work with you to identify the geographic, demographic and lifestyle/business characteristics of your target prospects, then identify the Postal Codes that offer the best match. Find out more about GeoPost Plus.

Get mailing addresses you can rely on
Acquisition Admail provides you with addresses that meet Canada Post’s Address Accuracy requirements. You can rely on the addresses we provide because we:

• Standardize all of the address components (including city, province and Postal Code).
• Ensure that the address is complete and accurate (for example, that an apartment number exists for a multi-unit building and that the Postal Code matches the street address).

Add a custom greeting
Your mailing list will contain full individual addresses (without names attached), allowing you to replace the name field with a custom greeting. You can choose something generic, like Occupant or Homeowner, or create a label that matches your brand and target audience, like Pizza Lover or Car Enthusiast.

Exclude (suppress) recipients who are unlikely to respond
We help to protect the integrity of your brand by excluding addresses that belong to the Canadian Marketing Association’s ‘Do Not Contact’ list. This is a direct marketing best practice and lets you show that you value consumer preferences.

Choose certain types of addresses
Once you’ve narrowed down the target Postal Codes, think more specifically about whether you should reach your audience where they live or where they work. With our database of over 12 million urban addresses, you can choose to target the type of address that best suits your product or service offering. We can provide you with a list that contains either residential or business addresses—or a mix of both.

• Free - Acquisition List and Acquisition List Plus

Target or exclude multi-unit buildings
Want to zero in on city couples without kids or certain types of businesses? If your target audience tends to live or work in multi-unit buildings, such as apartments or commercial offices, we can provide you with a list containing these types of addresses.

• Fee applies - Acquisition List and Acquisition List Plus

Protect existing customer relationships and keep them strong
Avoid annoying or upsetting your current customers with attractive introductory offers they aren’t entitled to. Simply provide us with a file (known as a suppression file) containing the addresses of your current customers—or others you’d like to exclude. We’ll ensure those addresses are not included in your list.

• Fee applies - Acquisition List
• Free - Acquisition List Plus

Acquisition List

• List Rental – Rent at least 5,000 address records.
• Delivery - Within the 6-month list rental period, you’ll be able to use our regular Addressed Admail service to send your one-time mailing. Find out more about size and weight requirements for Addressed Admail.

Acquisition List Plus

• List Rental – Rent at least 20,000 address records and send at least 20,000 pieces or deliver to at least 80% of the addresses we provide to you (whichever is greater).
• Delivery - Within the 90-day list rental period, use Addressed Admail for your one-time mailing.

Important: Some Addressed Admail size/weight bands and mail preparation options cannot be used in conjunction with the special postage rates we offer. Learn more about mail specifications for Acquisition List Plus.

For both Acquisition Admail options, pricing is broken into 2 components:

Acquisition List

• List Rental – Pricing depends on the number of addresses you rent and the list selection services you choose. View list rental pricing.
• Delivery – Cost will depend on the size and weight of your mail piece and the total volume of your mailing. To understand your delivery costs, review Addressed Admail pricing.

Acquisition List Plus

• List Rental – Pricing will depend on the number of addresses you rent and whether you choose to target/exclude multi-unit buildings. View list rental pricing.
• Delivery – Your postage rates will be based on the size and weight of your mail piece and the total volume of your mailing. View Acquisition Admail pricing.

Acquisition List

1. Pay for list rental on your Canada Post account.
   Don't have an account? Call 1-866-747-3867 and we’ll set you up with an account and payment terms.
2. Pay for delivery.
   Choose from a range of payment options for Addressed Admail depending on how you submit your order, the size of your mail piece and other considerations.

Acquisition List Plus

1. Pay for list rental on your Canada Post account.
   Don't have an account? Call 1-866-747-3867 and we’ll set you up with an account and payment terms.
2. Pay for delivery.
   Choose from a range of payment options available using Electronic Shipping Tools (EST).