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Acquire new customers Canada Complete™ Lists
Deliver your message to residential homes you didn’t even know existed.
- Schedule B: Form of Third-Party Service Provider
- Schedule C: Acquisition Admail Specifications
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With Canada Complete Lists from Canada Post, you Can:
- Reach up to 13 million addresses and deliver your message to homes you won’t find anywhere else – now with Consumer Names!
- Tap into our incomparable address knowledge with Canada’s most comprehensive, complete and deliverable list
- Target by Postal CodeOM using geographic, demographic and lifestyle filters
- Target customers that just moved in a new or resale home
- Exclude existing customers, or reach the neighbours of your best customers
What Is Canada Complete?
Canada Complete is a comprehensive mailing list database of over 13 million Canadian residential addresses. Work with our experts to get accurate, reliable and targeted mailing lists, and benefit from:
- Target using Consumer Names
- Current, accurate and reliable addresses sourced from our mail delivery database that meet Canada Post’s addressing standards
- Nationwide access to apartment and suite information
- Exclude existing customers, or reach the neighbours of your best customers
Targeting Options:
- Postal CodeOM
- Residential or business addresses
- Multi-unit Buildings, such as apartments
- A range of demographic and lifestyle filters
- Movers in newly built homes (including recency of move from 1-12 months)
- Movers in resale homes (including recency of move from 1-12 months)
- eCommerce Purchaser selects – exclusive to Canada Post
- Ontario Property Features – exclusive to Canada Post
- Suppression of other lists you provide
Canada Complete™ is a trademark of Canada Post Corporation.
Postal CodeOM is an official mark of Canada Post Corporation.
Why Target Movers?
The more than 1.2 million Canadian households who move every year represent big revenue opportunities for your company. Their spending power? $11 billion.
About Movers
If you’ve ever gone through a move, you know that it’s synonymous with spending.
- 81% of movers are willing to try new products and services as a result of a move.
- 87% of moving households are moving out of their neighbourhoods and establishing new shopping experiences and loyalties.
- Spending is spread out in the months before and after a move, with sweet spots for different products and services. For example, of the movers who bought home electronics for their new home, 44% purchased a TV within 3 months after their move.
Source: Mover Spending Frenzy, CP11-218, November 2011
Your Opportunity
Communicating with movers, and doing so before your competitors, is critical. Identifying them can be hard. Fortunately, Canada Post has the solution.
- Acquire lists of new builds or resale homes using our new mover selects: New Addresses and New Occupants
- Select by move dates, allowing you to get relevant messages in front of movers at different stages of their move cycle
- Benefit from insights about marketing to movers and get expert advice to create programs to meet your needs
- Compliment your mailing campaign with other Canada Post services helping you target movers such as advertising in our smartmoves™ polybagged outserts or e-Newsletters
smartmoves™ is a trademark of Canada Post Corporation.
Benefits and Featured Success Stories
Benefits
| Advantages | Features |
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| Best reach and penetration |
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| Less undeliverable mail |
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| Affordability |
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| Improved targeting |
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| Suppression of current customers |
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| High open rates. 72% of Canadians are more likely to open mail if it has their address on it |
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| Increase response rates due to more precise targeting |
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| Protected customer data |
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Success Stories
Canada Post’s list service stimulates sales and generate valuable marketing intelligence.
- Working from lists of addresses associated with recent sales of luxury vehicles and other demographic data, Canada Post developed a list of addresses in nearby neighbourhoods.
- BMW then sent tens of thousands of brochures promoting BMW’s new 323 model (with a special $1,000 discount off the purchase price), and encouraging people to come in for a test drive and to enter an online contest to addresses in Canada’s three largest cities.
- The campaign generated impressive results: 1.6 per cent of the addresses that received the offer entered the contest online, generating a wealth of data.
Canada Post's list campaign delivers sweet results for Quebec grocer
- Sobeys Inc. has a network of some 1,300 stores. The grocery market is highly competitive and acquiring new customers is a challenge. Changing buying habits is difficult, but a customer’s initial store visit can become the first step toward gaining long-term loyalty.
- Using Canada Post's list service, Sobeys is able to identify and reach prospective customers more easily. Canada Post designed a campaign involving 15 IGA stores in Quebec. Working from Sobeys’ customer database, Canada Post developed a list of approximately 50,000 new addresses located near certain stores. Sobeys sent a special promotional holiday offer to the target addresses, offering a gift to customers buying over $40 worth of groceries.
- The campaign yielded an exceptional response rate that was 50 per cent higher than the rate achieved with similar campaigns in the past. The average purchase far surpassed the company’s expectations and the minimum required to qualify for the gift.
Canada Post's list service allows CAA-Quebec to reach prospective members who would otherwise be inaccessible.
- CAA-Quebec maintains a database of current and lapsed members, regularly rents and analyzes commercial lists, and uses the Addressed Admail™ service to deliver hundreds of thousands of pieces each year.
- Canada Post developed a list of 100,000 valid addresses (without names) in regions identified by CAA-Quebec, compared it with other rental lists and removed duplicate addresses. CAA-Quebec sent mailers which included temporary membership cards.
- The Canada Post list identified and reached new prospects on behalf of CAA-Quebec and generated an average of 20 per cent more new addresses than other lists.
Addressed Admail™ is a trademark of Canada Post Corporation.
Postal CodeOM is an official mark of Canada Post Corporation.
How Does It Work?
Get Canada Complete Lists in as little as 3 to 7 business days, depending on your requirements.
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| Request a quote online and receive detailed information on our product specifications, service agreements and rate cards. | To get an idea of your prospect size, send us a list of targeted Postal CodesOM and we can run a count for you on the available addresses for your direct mail campaign! | The details of your campaign are finalized and you will receive a price estimate for your approval. | Provide a creative sample for review to ensure it meets applicable agreements, guidelines and content definition. | Your list and creative is delivered to a third-party service provider authorized by you to create your addressed delivery order. Your campaign is ready to be sent! | Your mail service provider will follow Canada Post mail preparation guidelines to submit your direct mail order. Once your order is deposited, we'll ensure your direct mail campaign gets delivered on time and in your prospective customers’ mailbox. |
What you need
- An Addressed Admail™ commercial customer contract (we can help you get one if you don’t have one)
- An authorized third-party mail service provider with Addressed Admail and Acquisition Admail agreements in place
- A creative sample of the direct mail you want to send.
Addressed Admail™ are trademarks of Canada Post Corporation.
Postal CodeOM is an official mark of Canada Post Corporation.
List Options and Pricing
Canada Complete offers three list options that are highly flexible based on your individual mailing and targeting needs.
- Canada Complete: Address-Only Direct – A list of address-only records that allows for the best reach and market penetration in Canada
- Canada Complete: Names & Neighbourhood Direct – A powerful list product with a blend of names and address-only records that allows for full market penetration and personalized mail pieces with a name where available
- Canada Complete: Consumers Direct – A list that only includes addresses with names for more personalized targeting
| List Options | Canada Complete: Address-Only Direct | Canada Complete: Names & Neighbourhood Direct | Canada Complete: Consumers Direct |
|---|---|---|---|
| Product Details | |||
| Base price | $85/M | $95/M | $105/M |
| Minimum order | 5,000 | ||
| Volume pricing | Eligible at 20,000 records* | ||
| Postage delivery starting at | Acquisition Admail ™ rates | Addressed Admail ™ rates | Addressed Admail ™ rates |
| List universe | 13,108,681 | 13,108,861 | 5,994,186 |
| List updated | Monthly | ||
| Address standardization and accuracy of output file | ✓ | ||
| Suppression of Canadian Marketing Association Do Not Mail addresses | ✓ | ||
| Secure file transmission | ✓ | ||
| Guarantee and validity period | 90 days | ||
| Targeting Options | |||
| Ability to select residential or business addresses | ✓ For business name and addresses, please go to Canada Complete: Business Direct |
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| Geographic targeting at the Postal Code level | $15/M | ||
| Residence type: apartment suites or houses | $20/M | ||
| Residence: rented or owned | $20/M | ||
| New Movers: New Addresses or New Occupants Recency of move: 1-2 month 3-5 months 5-12 months |
$35/M $25/M $20/M $15/M |
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| eCommerce Purchasers: eMarketplace Purchasers eParcel Recipients |
$20/M $20/M |
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| Demographic targeting | $20/M | ||
| Lifestyle filters (minimum three clusters)
PRIZM C2 PSYTE® |
$40/M $40/M |
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| Property Features (Ontario) | $20-25/M | ||
| Suppression services | $10/M | ||
* Must mail 80% of final output file or 20,000 records to receive volume pricing.
List Terms:
- For mailing purposes only
- For one-time use only – Re–use option available
- Must hold an Addressed Admail™ Agreement
- Must provide a sample of the mail piece
- List delivered to an authorized third–party service provider
- Full terms and conditions are set out in the Acquisition Admail Agreement, together with the Addressed Admail Agreement
Acquisition Admail™, Addressed Admail™, and Canada Complete™ are trademarks of Canada Post Corporation.
PRIZM C2 is a proprietary trademark of Envrionics Analytics
PYSTE® is a trademark of Pitney Bowes Software Inc.
Postal CodeOM is an official mark of Canada Post Corporation.
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