What is Acquisition Admail?

It’s an extensive mailing list service for your Direct Mail acquisition campaigns. It enables cost-effective targeting of prospects at the Postal Code level using addresses.

Why our mailing lists work?

With 13 million addresses, Acquisition Admail™ provides access to one of the most comprehensive lists of houses, apartments, and businesses in Canada. Our addresses are accurate, current and standardized.

Features

• Target by Postal Code and use geographic, demographic, and lifestyle filters.
• Get comprehensive addresses with suite and apartment information using our Residence Type select
• Reach Canadian movers with two new mover selects: New Addresses and New Occupants.
• Exclude current customers from your prospect mailings.
• Add greetings to addresses (e.g. Friend of the Foundation, Pizza Lover, or Car Enthusiast)
• Reach the neighbours of your best customers.
• Omit consumers unlikely to respond, such as those on the CMA’s Do Not Contact List.

What is New Addresses?

• New Addresses is a select within Acquisition Admail.
• It lets you target newly constructed residential addresses with confirmed occupancy where mail delivery has just started.
• You can time your mailings to the 1, 3, 6, and 9-month mark of a move.

How many new addresses are there?

Access a list universe of over 160,000 new addresses and get your messages into the mailboxes of new movers—a prime audience for your marketing and advertising messages.

View a breakdown of how many new addresses we have by month, address type and province.

Why target new homeowners?

• They are looking for everything from home improvements to financial services.
• They are likely new to the neighbourhood and keen to learn about businesses that serve their area.

What is New Occupants?

• New Occupants is a select within Acquisition Admail.
• It lets you target existing residential addresses that have just experienced a recent transition in occupancy.
• You can time your mailings to the 1, 3, 6, and 9-month mark of a move.

How many new occupants are there?

Access a list universe of over 470,000 new occupants and get your messages into the mailboxes of new movers—a prime audience for your marketing and advertising messages.

View a breakdown of how many new occupants we have by month, address type and province.

Why target new occupants?

• They are looking for everything from home improvements to financial services.
• They are likely new to the neighbourhood and keen to learn about businesses that serve their area.

Choose your list option

Compare our 2 options: Acquisition List and Acquisition List Plus.

	Acquisition List	Acquisition List Plus
Minimum order	5,000 addresses	20,000 addresses
List terms	For mailing purposes only One-time use only* Valid for use within 6 months	For mailing purposes only One-time use only* Valid for use within 3 months
Target by Postal Code
Select optional target audiences
Target Residence Type (including apartments/suites)
Target New Addresses Choose recency of move (1 to 12 months) with hotline selects.
Target New Occupants Choose recency of move (1 to 12 months) with hotline selects.
Target by Geographic, Demographic and/or Lifestyle filters
Suppress other lists you provide
Number of addresses you mail	Your choice, no commitment	20,000 or 80% of the addresses in the list, whichever is greater to qualify for Acquisition Admail postage rates.
Acquisition Admail postage rates	Rates are based on the product you choose to mail.	Get Acquisition Admail List Plus postage prices.

Rates & prices

View pricing:

• Acquisition List
• Acquisition List Plus
• New Addresses
• New Occupants
• Property Features List

Delivery costs will depend on the size and weight of your mail piece and the total volume of your mailing.

What you need to get started with Acquisition Admail

• An Addressed Admail agreement. Need one? Call us at 1-866-607-6301.
• A third party service provider. We’ll supply the list to your provider and they will handle your mailing.
• Need a provider? Find one in our Partner Directory.
• An Acquisition Admail Agreement:
• Acquisition List sample agreement
• Acquisition List Third Party Service Provider sample agreement

Specifications

• Read our detailed Acquisition Admail specifications.
• Your mailing must also meet our Addressed Admail specifications.