Get all the benefits of Direct Mail, but with less effort. From targeting customers to delivering your mail, we take care of it all for you. Put our AdCard™ service to work for you now.

Two types of campaigns

Target specific neighbourhoods

This is an unaddressed campaign and so no customer list is required. But you can make sure you get your campaign into the mailboxes of your ideal customers with our GeoPost™ Plus targeting service—it's free with your unaddressed AdCard order. Pick where your AdCard mailing gets delivered based on factors such as geographic areas, demographic variables and more. Find out more about GeoPost Plus service.

Target specific addresses

This is an addressed promotional campaign. Simply provide us your in-house or rented customer list. We will check that your addresses are complete and accurate. We can also combine multiple lists from different sources and eliminate duplicate customers from your lists.

Get creative with your mail

Combine creative elements to build a campaign that matches your marketing style and brand image. Choose from:

• A variety of standard card formats or a customized card layout.
• A selection of quality card stocks.

Boost your response rate by developing an engaging, sensory and interactive campaign. Generate interest with:

• Perforated coupons and other response triggers.
• Funky die-cut shapes and designs.
• Scratch-and-win and scratch-and-sniff elements to build anticipation.
• Removable sticky-notes for longer advertising life.

Learn more about your creative options.

Specifications

Choose from 3 standard card formats or customize your format and creative options. View the details about your format options and the requirements for sending us your artwork:

• Unaddressed campaign specifications.
• Addressed campaign specifications

The minimum order for AdCard service is 1,000 pieces sent anywhere in Canada.

Rates & prices

Pricing includes production, postage and preparation of your Direct Mail piece on premium card stock. Prices vary depending on format and quantity. As an example, an order of 25,000 unaddressed 1-panel AdCard items with a perforated coupon would cost 24.9¢ a piece (plus taxes).

Contact your Canada Post representative or call 1-866-757-5480 for a quote.

Consider creating multiple print versions as a single order. You may benefit from higher volume pricing by taking advantage of printing technology that allows you to change graphics or content.

Additional fees apply for:

• creative design
• press checks
• additional creative options
• applicable taxes

AdCard service in 2 easy steps

1. Place your AdCard order by contacting your Canada Post representative or by calling
   1-866-757-5480.
2. Send us your artwork according to the instructions in our Specifications (and your mailing list if you're running an addressed campaign).

Once we approve your artwork and mailing plan, your campaign will be ready for delivery in 5 to 24 business days, depending on the number of pieces and creative options you select.

Example
100,000 unaddressed 1-panel AdCard pieces with a perforated coupon could be ready in 7 days.

When will your mail get there?

Service standards are estimates of how long it takes for your mail to be delivered to your customers from the date it was dropped off to us. Service standards are not guaranteed and vary by product.

Learn more about service standards for your unaddressed campaigns.

Learn more about service standards for your addressed campaigns.

Support

Need help? Contact us and we'll gladly answer your questions.