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Get your message into the right hands to grow your business.

Addressed Admail™ allows you to reach your customers and prospects with flyers, postcards, envelopes and self-mailers that target specific addresses. By including names and addresses on each piece of mail, you add personalization and increase your chance of getting noticed!

What Can Addressed Admail do for my Business?

No matter what your size or industry sector, our Addressed Admail™ service can help you find new customers, keep existing ones, and encourage them to spend more. Here are just a few of the things that Addressed Admail can do for you:

Retain Customers and Build Loyalty

Let existing customers know that you care about them by interacting at a personal level. It helps to build customer loyalty and increases the chances of them using your business again in the future

Boost Awareness and Generate Leads

Addressed Admail is the perfect channel if you want to make people aware of your products or services. This can improve sales by generating new leads, it can encourage product trial, generate traffic to the web or retail, raise funds for your cause, and more. Direct Mail is a proven channel with a long history of success that can work for you,

The Preferred Channel for Promotional Messages

36% of Canadians say that direct mail is their preferred way to receive promotional messages¹. This is over two and a half times higher than email (14%), and three times more popular than TV and newspapers

Better Open Rates

By including the address on your mail piece you instantly boost the chance that your message is going to be noticed and read by the recipient. In fact the more information you include the better your chances are – 87% of Canadians will open mail personally addressed to them.

Immediacy and Permanence

68% of Canadians read their mail right away and the physical nature of mail means that your message can stay at the address as a reminder, whether on a desk, side table or a fridge.

Target your message more precisely

Accurate targeting helps to increase your responses and lower your costs. You can either use your own list or rent a mailing list.

Use and build your own customer list

This is a valuable corporate asset and usually returns better results than a rented list. Plan to build an in-house list by capturing information on customers you already have, as well as potential customers who respond to your campaigns.

Rent a mailing list from Canada Post using Acquisition Admail™

From our database of more than 13 million available Canadian addresses, we’ll generate a mailing list based on your specific targeting requirements. You can even advertise to the neighbouring addresses of your best customers, while making sure that current customers aren’t part of the same campaign.

Use Acquisition List to build a mailing list for your campaign.
Choose Acquisition List Plus to rent more addresses and access special list and postage rates.

Find more customers

If you need to find more customers our Unaddressed Admail™ service can help. No matter what your size or sector, Unaddressed Admail™ is one of the premier prospecting tools on the market, and by pairing it with our easy online Precision Targeter application you can make your campaigns more cost-effective and successful! With the new ‘map-centric’ user interface, it’s easier than ever to refine your target market through demographic categories that help you find your best prospects in minutes.

For more tips on how to improve the effectiveness of your next Addressed Admail page visit our direct marketing page for best practices, examples from other companies and information on our complementary services.

What’s Included With Addressed Admail

Free Redirection

If we cannot deliver your mail as originally addressed because of a move, we will redirect your message to the new address for free—provided a Change of Address Notification is in effect for that address.

Free Tracking on Your Mailing

From our Online Business Centre, you can check the processing status of your mailing. This will help you plan for responses to your campaign. Track your containers of Machineable Presort and Letter Carrier Presort mail at canadapost.ca/obc under "Advanced Tracking".

Return to Sender (optional)

For a fee, we will return undeliverable mail to you so that you can remove old addresses from your list. You can save on future mailings by mailing to more accurate customer lists.

Address Correction Service (optional)

For a fee, we will return your undeliverable mail with an up-to-date address so that you can correct your mailing list. This service can only be provided when customers have filed a Change of Address Notification™ and provided consent for their new address to be shared.

¹Epsilon Targeting - ICOM Consumer Channel Preference Study, 2010

Ready to Get Started?

To qualify as Addressed Admail, your mailing must meet the following requirements:

Be promotional in nature – this includes promoting your products and/or services, soliciting donations or contributions or reporting on your organization’s performance for promotional purposes.
Contain a uniform message – your entire mailing must share the same specific purpose, although you can personalize the message to individual customers and prospects, which can help boost response.
Include a minimum of 1,000 pieces to Canadian addresses – if you want to mail less than 1,000 pieces you can, but you will need to pay the base price for the number of pieces you send less than 1,000 pieces. Alternatively, you can use our LettermailTM service. Rates are higher, but your overall campaign costs may be lower.
Meet address accuracy requirements – if you mail over 5,000 pieces you need to validate the accuracy of your list with address accuracy software. Learn more about address accuracy requirements and how to find a supplier of address accuracy software.
Be prepared and/or presorted in a specific way (see Prices and Mail Preparation) For more detailed information consult the Addressed Admail Customer Guide.

Specifications (Size and Weight)

Illustration of length, width and thickness of an envelope

Size and weight requirements for your mail depend on which mail preparation and presortation option you choose:

Machineable Category
Non-Machineable Category

Each Short and Long (S/L), Oversize (O/S) and Dimensional (Small and Large) Addressed Admail item must meet the applicable size and weight specifications as outlined below.

Machineable Category

Short and Long (S/L)
Machineable Presort (MP) and Machineable Mail (MM)		Length	Width	Thickness	Weight
Envelopes and Self-mailers	min.	140 mm (5.6 in)	90 mm (3.6 in)	0.18 mm (0.007 in)	3 g (0.11 oz)
Envelopes and Self-mailers	max.	245 mm (9.6 in)	156 mm (6.1 in)	5 mm (0.2 in)	50 g (1.75 oz)
Cards/Postcards	min.	140 mm (5.6 in)	90 mm (3.6 in)	0.18 mm (0.007 in)	N/A
Cards/Postcards	max.	245 mm (9.6 in)	156 mm (6.1 in)	5 mm (0.2 in)	50 g (1.75 oz)
Oversize (O/S)
Machineable Mail (MM)		Length	Width	Thickness	Weight
Envelopes and Self-mailers	min.	140 mm (5.6 in)	90 mm (3.6 in)	0.5 mm (0.02 in)	10 g (0.4 oz)
Envelopes and Self-mailers	max.	380 mm (14.9 in)	270 mm (10.6 in)	20 mm (0.8 in)	500 g (17.6 oz)

Note:

A Short and Long (S/L) item becomes Oversize (O/S) when it exceeds any one of the maximum dimensions including length, width, thickness, or weight.
Machineable items must be rectangular in shape.
There is no O/S format available for the Machineable Presort option.
A self-mailer is a printed piece folded in such a way that it can be mailed without an envelope.

Non-Machineable Category

Short and Long (S/L) and Oversize (O/S)
Letter Carrier Presort (LCP) and NDG		Length	Width	Thickness	Weight
Short and Long (S/L) Up to 100 g	min.	100 mm (3.9 in)	70 mm (2.8 in)	0.18 mm (0.007 in)	N/A
Short and Long (S/L) Up to 100 g	max.	245 mm (9.6 in)	156 mm (6.1 in)	5 mm (0.2 in)	100 g (3.5 oz)
Oversized (O/S) Up to 500 g	min.	100 mm (3.9 in)	70 mm (2.8 in)	0.18 mm (0.007 in)	N/A
Oversized (O/S) Up to 500 g	max.	380 mm (14.9 in)	270 mm (10.6 in)	20 mm (0.8 in)	500 g (17.6 oz)
Oversized (O/S) Over 500 g up to 750 g	min.	100 mm (3.9 in)	70 mm (2.8 in)	0.18 mm (0.007 in)	Over 500 g* (Over 17.6 oz)
Oversized (O/S) Over 500 g up to 750 g	max.	380 mm (14.9 in)	270 mm (10.6 in)	35 mm (1.4 in)	750 g (26.4 oz)
Oversized (O/S) Over 750 g up to 1.36 kg	min.	100 mm (3.9 in)	70 mm (2.8 in)	0.18 mm (0.007 in)	Over 750 g (Over 26.4 oz)
Oversized (O/S) Over 750 g up to 1.36 kg	max.	380 mm (14.9 in)	270 mm (10.6 in)	35 mm (1.4 in)	1.36 kg (3 lb)
Dimensional (DAA)
Letter Carrier Presort (LCP)		Length	Width	Thickness	Weight
Dimensional - Small up to 500 g	min.	140 mm (5.6 in)	90 mm (3.6 in)	20 mm (0.8 in)	N/A
Dimensional - Small up to 500 g	max.	180 mm (7.1 in)	130 mm (5.1 in)	35 mm (1.4 in)	500 g (17.6 oz)
Dimensional - Large up to 500 g	min.	140 mm (5.6 in)	90 mm (3.6 in)	20 mm (0.8 in)	N/A
Dimensional - Large up to 500 g	max.	300 mm (11.8 in)	150 mm (5.9 in)	35 mm (1.4 in)	500 g (17.6 oz)

A Short and Long (S/L) item becomes Oversize (O/S) when it exceeds any one of the maximum dimensions including length, width, thickness and or weight.
* Oversize (O/S) items weighing less than 500 g must be entered into the Electronic Shipping Tools (EST) as 501 g and rated accordingly.

When will your mail get there

Delivery standards are estimates of how long it will take for your mail to be delivered. Delivery standards are not guaranteed but are generally:

Local	3 business days
Within a Province	4 – 5 business days
National	4 – 13 business days

If you’re depositing your mailing at an RVU, access the cut-off times for each location. That way, you can calculate your anticipated delivery standards more accurately and plan your production schedules accordingly.

View RVU cut-off times.

Rates & prices

The price of your Addressed Admail mailing will depend on:

Size and weight of your mail items.
Mail preparation and presortation options. You save on postage when you prepare and/or sort your mail so that we can process it more efficiently.

View Addressed Admail pricing.

Other cost considerations

Save time and money when you create your Order (Statement of Mailing) using the Electronic Shipping Tools (EST).

Surcharges and price adjustments may apply if there are irregularities with your mailing.

Please note for Orders (Statement of Mailing) created manually:

We charge a processing fee.

PLUS

You will pay NDG prices for Machineable Presort (MP), Machineable Mail (MM) and Letter Carrier Presort (LCP) mail.
You will pay Residue prices for Dimensional Addressed Admail.

How to pay for your mailing

You have two payment options:

Use your account. Don't have an account? Call 1-866-757-5480 to set up an Addressed Admail account.
Meter your mail (if it weighs less than 50 g). Find a meter supplier.

Find out more about payment terms.

How to create postal indicia

If you pay for your mailing on account, your items will contain a marking,
referred to as postal indicia. You can print the indicia directly on your items or on a self-adhesive label that cannot be removed.

Size: Minimum: 19 mm x 36 mm. Maximum: 39 mm x 73 mm
Include: your account number and the words Addressed Admail
Font size: between 2 mm and 5 mm in height
Languages: Bilingual

Learn more about postal indicia requirements and download indicia artwork.

How to prepare your mail

You have 4 mail preparation and presortation options available for Addressed Admail items:

Machineable Category

Machineable Presort (MP) - Short and Long (S/L) – You combine the physical mail characteristics of Machineable Mail (MM) with the preparation and presortation requirements similar to Letter Carrier Presort (LCP) using presortation software recognized by Canada Post.
Learn more about the Machineable Presort (MP) option at canadapost.ca/mp.
Machineable Mail (MM) – Short and Long (S/L) and Oversize (O/S) – You prepare your mail items so that our machines can process them.

Non-Machineable Category

Letter Carrier Presort (LCP) – Short and Long (S/L), Oversize (O/S) and Dimensional – You sort, bundle and place your mail in containers according to the delivery route for your items. This option requires authorized software to identify the delivery route. (Note: this is the only option for Dimensional Addressed Admail items.)
NDG Presort – Short and Long (S/L) and Oversize (O/S) – You sort, bundle and place your mail in containers according to the delivery office for each item. You'll need to use a document called the National Presortation Schematic to help you sort your items. You can use approved software to help with this task or perform it manually. This manual option can be time-consuming.

For complete mail preparation and presortation requirements, please refer to the Mail Preparation and Presortation Guides.

The Machineable Mail Advisor (MMA) – is a self-serve online resource centre to help you design creative, machine-friendly mailings. With this new tool, you’ll be able to browse, preview and download machineable card and envelope templates, complete with built-in guidelines. The tool is also designed to help you boost the marketing appeal of your mailing through demonstrated best practices in colours, fonts and graphics placement.

We offer 3 opportunities to test that your mail pieces are machineable during the creative design/production process.

Learn more about machineable mail evaluation.

Where to drop off your mail

Deposit your mailing at a Receipt Verification Unit (RVU) or at a postal facility approved by Canada Post. Find out more about how and where to deposit your mailing.

View RVU cut-off times