Direct Mail lets your advertising message stand out from the crowd.

Every day Canadians are bombarded with advertising messages—billboards, newspaper ads, TV commercials and emails. Direct Mail is delivered to the mailbox—a far less crowded environment—allowing your message to get the attention it deserves.

• 93% of Canadians usually read their mail the same day it arrives: 66% read it as soon it's received, while another 27% review it later that same day.

Source: Consumer Attitudes Towards Direct Marketing, 2008, 07-219.

Canadians welcome Direct Mail

Compared to other methods of direct marketing, Canadians most welcome addressed Direct Mail and pay the most attention to it.

Type of advertising to which most attention is paid

Direct Mail is effective

When you send Direct Mail to your customers, they are more likely to read your message and respond.

• Not only do 79% of Canadians prefer to receive general business correspondence by mail, 67% also prefer to receive advertising by mail (versus email – 18%, telephone – 1% and other means 8%).

Source: Value of Mail OmniCan, 2007, 07-27.

Direct Mail is a valuable tool for businesses

Across businesses of all sizes and sectors, Direct Mail is used to find new customers, retain current ones and encourage them to spend more.

• 81% of businesses who already use direct marketing agree that mail is a great way to communicate with existing customers.
• Use of Addressed Direct Mail ranges from a low of 36% in the manufacturing industry, to a high of 44% in the wholesale and financial services sectors.
• Unaddressed Direct Mail use is also prevalent across all industries, especially retail (31%) and government (38%).

Direct marketing usage across industry sectors

Direct Mail helps you stay connected to existing customers—and reach out to potential customers

• 43% of Canadians agree that they enjoy receiving Direct Mail about additional products and services from companies they already buy from.
• 40% of Canadians also agree that Direct Mail is a great way to find out about new products or promotions.
• Customers' opinions about companies that use Direct Mail are more positive than their opinions about companies that use other types of direct marketing.