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Get your message into the right hands with Unaddressed Admail™.
With Unaddressed Admail, you can send flyers, brochures, cards, coupons, envelopes, samples, magazines, newspapers, and co-op mailings to any mailbox in Canada. No matter what your size or sector, our Unaddressed Admail service can help you find new customers, keep existing ones, and encourage them to spend more.
Why should I use Unaddressed Admail?
Target the Radius Around Your Business
Reach the people most likely to use your products or service by launching targeted campaigns in the areas closest to your location. You can identify the areas yourself or use our online Precision Targeter application to enter geographic and demographic criteria to identify the highest potential prospects for your next campaign.
Boost Awareness and Generate Leads
Unaddressed Admail is the perfect channel if you want to make people aware of your products or services. This can improve sales by generating new leads, it can encourage product trial, generate traffic to the web or retail, raise funds for your cause, and more. Direct Mail is a proven channel with a long history of success that can work for you.
Reach as Many or as Few People as You Want
Reach more than 13 million addresses across Canada, or target just one delivery route.
The Preferred Channel for Promotional Messages
36% of Canadians say that direct mail is their preferred way to receive promotional messages1. This is over two and a half times higher than email (14%), and three times more popular than TV and newspapers.
Immediacy and Permanence
68% of Canadians read their mail right away – a far better number than other channels2. Meanwhile, the physical nature of the mail means that your message can stay at the address as a reminder, whether on a desk, side table or a fridge.
Target the Canadians Most Likely to Respond to Your Message
Access demographic and geographic filters in our online Precision Targeter application to identify the neighbourhoods most likely to respond to your message based on your location or customer profile.
Spend Your Budget Wisely
Make the most of your advertising dollars by sending mail only to Canadians who want to receive Unaddressed Admail. We will not deliver to consumers who have indicated (directly on their mailbox) that they don't want to receive unaddressed material. Some exceptions apply.
Free Tracking
From our Online Business Centre, you can confirm the deposit date and forecasted delivery date of your mailing. This will help you plan for responses to your campaign. Access our FREE 'Track a Mailing' option by using the fully-featured version of our Electronic Shipping Tools or Precision Targeter.
How Precision Targeter can help
Our new online targeting application will make your direct mail campaigns more cost-effective and successful! With the new ‘map-centric’ user interface, it’s easier than ever to refine your target market through demographic categories that help you find your best prospects in minutes. You can continually review your targeting analysis plus postage costs, make changes as you see fit for your business, and then place your order.
Need a hand?
Whether you need help with a specific task (from design to mail preparation) or the whole process, use our Partner Directory to connect with Mail Service Professionals in the Direct Mail industry. They can provide all the advice and expertise you need to set your campaign in motion.
1 Epsilon Targeting - ICOM Consumer Channel Preference Study, 2010.
2 Consumer Attitudes to DM and Traditional media, CP 09-210, May 2010.
Size and weight requirements for your mail depend on the type of delivery route you are targeting:
Letter Carrier routes – found in urban areas
Non-Letter Carrier routes – includes all other types of delivery routes
Letter Carrier Routes
| Length | Width | Thickness | Weight | ||
|---|---|---|---|---|---|
| Standard | MIN | 70 cm2 area (10.9 in2) |
0.18 mm (0.007 in) |
N/A | |
| MAX | 30.50 cm (12 in) |
15.24 cm (6 in) |
1.91 cm (0.75 in) |
230 g (8.1 oz) |
|
| Oversize (O/S) |
MIN | 70 cm2 area (10.9 in2) |
0.18 mm (0.007 in) |
N/A | |
| MAX | 30.50 cm (12 in) |
22.85 cm (9 in) |
1.91 cm (0.75 in) |
230 g (8.1 oz) |
|
Non-Letter Carrier Routes
| Length | Width | Thickness | Weight | ||
|---|---|---|---|---|---|
| Standard | MAX | 30.50 cm (12 in) |
15.24 cm (6 in) |
3.81 cm (1.5 in) |
1,000 g (35.3 oz) |
| Oversize (O/S) |
MAX | 35.56 cm (14 in) |
28 cm (11 in) |
3.81 cm (1.5 in) |
1,000 g (35.3 oz) |
See how other businesses are using Unaddressed Admail
Exclusions: Discount does not apply to SOM Only Orders, manual Statements of Mailing, Transportation Fees or the High Demand Route Premium.
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