Behind every door is your customer, either at home or at work. Get your message, your product or service and your offer into their hands. Get a response. Close the sale. Grow your business.

Creative options include flyers, brochures, cards, coupons, envelopes, samples, magazines, newspapers, and co-op mailings.

No matter what your size or sector, our Unaddressed Admail™ service can help you find new customers, keep existing ones, and encourage them to spend more. Learn how to make it work for you.

How to determine the number of pieces you need

Reach more than 13 million mailboxes across Canada, or target just one delivery route. To establish the ideal number of pieces for your campaign, do one of the following:

• Use our online tool to determine current and upcoming numbers/counts required for delivery to your target areas.
• Use our free targeting service, GeoPost™ Plus, which will generate a report summarizing the number of pieces you need to mail.
• Subscribe to receive raw Postal Code data files.

The minimum number you can send is a single delivery route. You cannot mail to specified streets and/or buildings. Your mail will be delivered to the entire delivery route.

If you don't provide enough pieces, we will deliver all of the pieces you give us. You may select the delivery routes that will receive less than complete delivery by submitting your order online using Electronic Shipping Tools or by specifying the quantities on your Admail Delivery Slip.

How targeting can help

Take advantage of the many benefits of targeting:

Selection
Send mail to houses, apartments, farms, or businesses. Choose 1 or any
combination of the 4.

Savings
Make the most of your advertising dollars by sending mail only to Canadians who want to receive Unaddressed Admail—referred to as Consumers' Choice. We will not deliver to consumers who have indicated (directly on their mailbox) that they don't want to receive unaddressed material. Some exceptions apply.

Convenience
When you choose to target urban areas, online maps will show you which streets a delivery route covers. Remember that your campaign must cover an entire delivery route.

Accuracy
Neighbourhoods frequently change—new houses are built, businesses open and close, people move. These updates are reflected in Residential and Business Counts. These counts also include the number of businesses on each route. Be sure to refer to these counts before each mailing to ensure you have the most current information available.

Precision
Identify your preferred routes with our free targeting service GeoPost Plus. Select your ideal target audience using criteria such as:

• where they live
• what they look like (age, income, family size, etc.)
• spending habits
• type of media they read, listen to, or watch
• for businesses, variables such as number of employees, type of industry, annual revenue, etc.

Assurance - track your mailing
From our Online Business Centre, you can confirm the deposit date and forecasted delivery date of your mailing. This will help you plan for responses to your campaign. Access our FREE 'Track a Mailing' option by using the fully-featured version of our Electronic Shipping Tools.

Get creative with your mail

Scented Admail

Repositionable Notes

Remember, your goal is to get noticed, get opened, get read, and get a response. Push the envelope with formats and options designed to attract your customers' interest:

• Instead of sending rectangular or square items, try sending bigger, more enticing direct mail packages, catalogues and product samples. You can even cut Direct Mail into an unusual shape—called die-cut—which may be more eye-catching.
• Consider other engaging elements such as sticky-notes and scratch-and-sniff scents.

Learn more about how to create compelling Direct Mail.

Specifications

Letter Carrier Routes

		Length	Width	Thickness	Weight
Standard	MIN	70 cm2 area (10.9 in2)		0.18 mm (0.007 in)	N/A
	MAX	30.50 cm (12 in)	15.24 cm (6 in)	1.91 cm (0.75 in)	230 g (8.1 oz)
Oversize (O/S)	MIN	70 cm2 area (10.9 in2)		0.18 mm (0.007 in)	N/A
	MAX	30.50 cm (12 in)	22.85 cm (9 in)	1.91 cm (0.75 in)	230 g (8.1 oz)

Non-Letter Carrier Routes

		Length	Width	Thickness	Weight
Standard	MAX	30.50 cm (12 in)	15.24 cm (6 in)	3.81 cm (1.5 in)	1,000 g (35.3 oz)
Oversize (O/S)	MAX	35.56 cm (14 in)	28 cm (11 in)	3.81 cm (1.5 in)	1,000 g (35.3 oz)

Make it easy for customers to respond

Use our Business Reply Mail™ service with your campaign. These envelopes, cards or labels allow your customers to reply to you at no expense to them.

When will your mail get there

Service standards are estimates of how long it will take for your mail to be transported and delivered. Service standards are not guaranteed. Two primary factors affect service standards for your Unaddressed Admail pieces: transportation time and delivery cycle. Add the 2 together to estimate when your campaign will reach your target audience.

Transportation time – number of business days to move your mail from the Canada Post facility where you dropped it off to the delivery office. Transportation time is not required if you drop off your mail at the same office that will be delivering it.

Local*	2 business days
Within a Province	3 – 4 business days
National	3 – 13 business days

*For urban areas this includes the delivery offices within that major centre (e.g. Greater Toronto Area). For rural areas, local is when the drop-off location is the same as the office for final sort and delivery—from where the carriers deliver the mail.

Delivery cycle – number of business days required to complete delivery. The type of delivery route, size and the weight determine the delivery cycle.

Delivery Cycles for Letter Carrier Routes

Dimensions	Weight	Delivery Cycle
Standard Up to 30.5 cm x 15.24 cm (Up to 12" x 6")	Up to 115 g (4.1 oz)	3 business days
	Over 115 g (4.1 oz) to 230 g (8.1 oz)	5 business days
Oversize Up to 30.5 cm x 22.85 cm (Up to 12" x 9")	Up to 230 g (8.1 oz)	5 business days

Delivery Cycles for all Other Delivery Routes

Dimensions	Weight	Delivery Cycle
Standard Up to 30.5 cm x 15.24 cm (Up to 12" x 9")	Up to 500 g (17.6 oz)	1 business day
	Over 500 g (17.6 oz) to 1000 g (35.3 oz)	3 - 5 business days
Oversize Up to 35.56 cm x 28 cm (Up to 14" x 11")	Up to 500 g (17.6 oz)	1 business day
	Over 500 g (17.6 oz) to 1000 g (35.3 oz)	3 - 5 business days

Notes about service standards

Rates & prices

The price of your Unaddressed Admail mailing depends on a number of factors, including the number and/or weight of the pieces you send.

Basic fee – applies when you send standard-size Unaddressed Admail pieces to residences (houses, apartments and farms).

Premium fee – applies when you choose to do any of the following:

• Send to businesses – delivering to a place where the primary activity is commercial, industrial or institutional.
• Send samples – trial-size portions of an actual product.
• Send other promotional items/merchandise (e.g. pens or any non-printed matter).
• Send oversize items.
• Specify the delivery start date.

View Unaddressed Admail pricing.

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