Keep your data up-to-date
Getting started
What’s the secret to a successful mail campaign?
Start by making sure that you reach your intended recipients. Find out how we can help you keep your customer records up-to-date and manage your mailing costs.
Clean your list
Update your customer and prospect lists before each campaign with Smart Data Cleaner.
Every year, approximately 140 million pieces of mail1 are either sent to incorrect recipients or inaccurate addresses. Don’t let bad address data make your mail undeliverable. Before you spend time, effort and money on your next mail campaign, find out how clean your address list is – easily, quickly and at no cost to you
When you’re ready to clean your data, consult your current mail service supplier or simply continue with your online options. If you do not have a mail service supplier and need support, visit our Partner Directory
Find out how much you can save with our Savings Calculator
Use our handy online savings calculator to find out how much you can save by cleaning your data to ensure address accuracy.
1CPC Lettermail and Publications transactions volume data, 2007; CPC Undeliverable Addressed Admail™ Pilots conducted in 2008-2009.
Manage your returned mail
SmartFlow™ Recover – Ensures that your customer communications cycle is managed efficiently. It quickly collects, sorts and scans any undeliverable mail and reports it to you, capturing key information you can specify. You can either correct the contact information or remove the customer from future mailings.
Return Postage Guaranteed – Incorporate it with your Addressed Admail™ campaigns (or use Return to Sender with Lettermail™). We’ll return your undeliverable mail so that you can update your lists.
Undeliverable Publications Mail™ – Use it with your Publications Mail to keep subscriber lists up-to-date. We’ll notify you when your newsletters, newspapers or magazines are undeliverable.
License our data products
Clean your own databases, or offer list cleaning services to your clients, by obtaining a license for our data products.
Acquire new customers
Getting started
Target wisely. Use our list rental services and targeting solutions to choose the audience you want to reach—and turn them into the new customers you’ve been looking for.
Subscribe to a mailing list
Selecting a mailing list is one of the most important choices you’ll make as you plan your campaign. Let us help you find the right list.
Acquisition Admail
Take your Direct Mail campaigns to the next level. From our database of more than 12 million urban Canadian addresses, we’ll generate a mailing list based on your specific targeting requirements. You can even advertise to the neighbouring addresses of your best customers, while making sure that current customers aren’t part of the same campaign.
New Addresses
Reach homeowners and renters in new houses, condominiums and residential buildings. Access the most accurate source of new residential addresses in Canada and reach recent movers during their key spending periods. You can get addresses for a specific province or territory, or acquire every new urban residential address in Canada.
Target the right audience
Avoid waste—and poor results. Better targeting can ensure that your offers get delivered to individuals who are most likely to welcome them.
Advanced Targeting Solutions
Determine your target area(s) based on any 1 or a combination of the following criteria:
- Geographic – proximity to your business, Postal Code, municipality, etc.
- Demographic – age, gender, level of education, household income, etc.
- Lifestyle – interests, spending habits, activities, etc.
- Business – number of employees, type of industry, etc.
Residential and Business Counts and Maps
Reach a specific targeted audience by accessing information on the counts of apartments, houses, farms and businesses throughout Canada.
Success stories
The Salvation Army used Acquisition Admail to attract average donations that were nearly twice as large as those achieved with other rental lists.
Busy Bee Tools used GeoPost Plus to target new customers and saw twice the usual response rate in some stores.
Gain customer and market insights
Getting started
Build your business knowledge. Gather information and insights that can support your products or services, guide your business planning and help you get to know your customers.
Support your business
Use our licensed data products for a host of business needs that go beyond mailing. Our accurate, reliable address information can help you with:
- Route structuring for your delivery business (such as pizza, furniture or newspapers).
- Sales territory or franchise/location planning.
- Mapping and other graphic information systems.
- Online address verification—and much more.
Postal Code Data Products – Verify address and Postal Code information for any delivery address in Canada.
Householder Data – Find out the number of houses, apartments, farms, and businesses for all of our delivery routes in Canada.
Municipal Amalgamation Data – Stay up-to-date with the changing Canadian landscape. Find out which customer addresses have changed due to municipal amalgamations.
Get to know your customers better
Use Advanced Targeting Solutions to analyse your current customer list with a range of data sources, including:
- Spending habits and demographic data from Statistics Canada.
- Media habits from the Print Measurement Bureau.
Use the insights we provide to help retain your existing customers—and identify target areas that offer you the most potential for future marketing activities.
Success story
Greiche & Scaff identified high-potential Postal Codes around their stores, then offered eyewear discounts to potential customers.