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Smart Data Cleaner

A clean mailing list can save you money.

Calculate Savings

Use our savings calculator to find out how much a clean list can save you.

Contact Us

Find out how much it will cost to clean your mailing list.

A clean mailing list can help improve response rates, decrease costs and increase ROI

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Support

Need help? Contact us online and we’ll respond within 1-2 business days.

What is Smart Data Cleaner?

Smart Data Cleaner is an address hygiene solution that allows you to clean, standardize, and update your customer and prospect mailing lists or database. Choose from a range of data hygiene, address enhancement, and mail preparation services and select your required turnaround time. We'll correct inaccurate addresses and provide you with an updated mailing list for your next campaign. Contact us now to speak to one of our dedicated address hygiene representatives to start the process.

Why clean mailing lists are good for business

  • Reach intended recipients by ensuring addresses are complete.
  • Save money and reduce customer irritation by removing duplicate addresses.
  • Keep track of household and business moves and get the most current addresses.
  • Lift response rates by excluding addresses that are undeliverable or incorrect.

Choose your cleansing options

Service Description
Address Accuracy
(mandatory; included in base price)
  • Validates and corrects key mailing elements of your records against our database.
  • Provides an Address Accuracy report.

Note: 4-7% of your records are likely to be incomplete or inaccurate.
Duplicate Identification Identifies and flags multiple records for the same person, or for different people at the same residential/business address.

Note: About 5% of your records are likely to be identified as duplicates.
National Change of Address (NCOA)
  • Get access to 72 months' worth of the most accurate mover information available—including residential and business moves and deceased estates.
  • Our master NCOA database is updated monthly, so we recommend using this service frequently.

Note: 2-4% of your records are likely to be identified through NCOA.
Suppression of CMA ‘Do Not Contact’ List Identifies records of people on the Canadian Marketing Association's 'Do Not Contact' List.

Note: Up to 3% of your records are likely to be identified as 'Do Not Contact'.

Factors that affect cost of address hygiene

  1. The size of your list. How many records does your list contain?
  2. The condition and format of your list. Does it require file preparation efforts? View file format guidelines.
  3. The number of services you select. 
  4. Your required turnaround time. Standard (3 days) or expedited service.
  5. Use our data cleaning ROI Calculator to estimate how much a clean list can save you.
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Read about Address Accuracy requirements and its impact on rates for:

Standardize and correct your addresses through Address Accuracy

Validate the key mailing elements of your address records (address, city, province/territory and Postal Code) against our database of Canadian addresses. We'll correct any errors or omissions by providing you a file that that contains your original addresses with the new address information appended to each record. We'll also provide you with an Address Accuracy report that you can submit with your mailing. Note: The Address Accuracy service is mandatory and included in the base price. Expected Match Rates 4-7% of your records are likely to be incomplete or inaccurate.

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