How targeting can help
Is your message reaching the right customer, at the right time when they're ready to buy? Or is your message lost on an audience not right for your products/services?
Selecting a specific target audience for your advertising messages is crucial to your success.
Our GeoPost™ Plus targeting service can help you:
- Pinpoint the customers right for you.
- Improve your marketing results.
How much can better targeting help?
Good targeting can drive as much as 60% of your campaign success.
Often, the best place to look for a description of your ideal target audience is within your current customer base. Use GeoPost Plus targeting service to find new customers who are just like the existing ones already purchasing your products/services.
How to find your best customers
Reach your best prospective customers by combining our free targeting service, GeoPost Plus, with our Direct Mail service, Unaddressed Admail™, to send flyers and other campaigns to targeted neighbourhoods.
Locate the best delivery routes of new customers by using any one or a combination of the following:
- Geographic areas such as street boundaries, Postal Codes, cities or towns
- Demographic variables such as income, gender, age, and household size
- Lifestyle information detailing interests, opinions, spending habits, and activities
- Business variables such as number of employees, annual revenue, and type of industry
Where are your customers?
Are your customers living in a particular neighbourhood or within specific geographic boundaries? Are you interested in reaching people within a radius around the location of your store(s)? Our targeting service helps you locate customers based on their geographic location.
How do your customers behave?
Are your customers predominantly female, or empty-nesters, or have above average household income? If you're targeting businesses, are they in a particular industry? Leverage insights from Statistics Canada data to locate customers based on demographic variables.
What do your customers do?
Target by lifestyle and behaviour information using PSYTE® clusters. Based on the concept that "birds of a feather flock together", PSYTE® groups neighbourhoods into 65 distinct categories, or clusters. For example, these are just 2 of the clusters you can target:
- Professional Duets – city couples with professional degrees and demanding jobs who have put off having children.
- Family Comfort – soccer moms and hockey dads combining work and family time in upscale suburban neighbourhoods.
You can also take advantage of insights that include consumer spending habits from Statistic Canada's Survey of Household Spending or consumer media habits from the Print Measurement Bureau. Locate customers and tailor your message to them based on their interests and behaviour.
Get the most from your customer list
If you're an Unaddressed Admail customer, our targeting service includes a complimentary analysis of your customer file to determine your penetration rate at different geographic levels. This insight will help you prioritize where you send your mail, which may increase response rates.
Rates & prices
Our targeting service is FREE when you send your mailing using our Unaddressed Admail service.
How to place your order
Contact your Canada Post sales representative or call 1-866-757-5480.
We will help you:
- Understand your options.
- Submit your targeting request.
- Follow up and explain your report.
- Help you select the best delivery routes for your campaign.
Support
Need help? Contact us and we'll gladly answer your questions.
