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Advanced Targeting Solutions

Dart in a target's bullseye
  • Increase return on your advertising investment.
  • Reduce costs by focusing on your best new customers.
  • Gain insights into your target audience.
  • Tailor messages based on shared customer characteristics.

Why target?

Getting the right message to the right audience is one of the pillars of effective marketing. By achieving relevancy you increase the chance of response and the potential for making a sale, which helps to boost your ROI. In fact, targeting can drive up to 60% of your campaign’s success. In addition to enhancing your bottom line, the insight gathered from targeting provide companies with a more comprehensive view of their market and their customers. If you understand who your current customers are and who your products appeal to, you’re already halfway there — we can take you the rest of the way.

Why Canada Post?

With access to over 13 million Canadian addresses, and a team of GIS experts skilled in interpreting data, we have the reach and infrastructure to connect you with your target audience. We’ll listen to your targeting needs, apply the filters and data sets most relevant to your business, and provide you with a report and recommendations customised to your requirements. And, with seamless integration into the country’s most extensive delivery network, we can work together to help make your next campaign a success.

By engaging Canada Post you’ll gain access to a wealth of information that we can use to hone your target market, including geography, demographics, lifestyle information and business variables. We have your customers.

Get Started Today!

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Accurate targeting ensures that your message reaches the right audience and reduces the number of mail pieces you need to send—that's good news for your bottom line and for the environment.

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