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Data & Targeting Solutions

GeoPost Plus is changing
Expect enhanced data, refined reporting and custom analytical solutions that will allow you to delve deep into data. To reflect these increased capabilities, we’re changing the name GeoPost Plus to Data & Targeting Solutions. Look for more updates here in the coming months.

Improve your advertising effectiveness with better targeting.

Use our targeting service to

Dart in a target's bullseye
  • Increase return on your advertising investment.
  • Reduce costs by focusing on your best new customers.
  • Gain insights into your target audience.
  • Tailor messages based on shared customer characteristics.

How targeting can help

Is your message reaching the right customer, at the right time when they're ready to buy? Or is your message lost on an audience not right for your products/services?

Selecting a specific target audience for your advertising messages is crucial to your success.
Our Data & Targeting Solutions can help you:

  • Pinpoint the customers right for you.
  • Improve your marketing results.

How much can better targeting help?

Good targeting can drive as much as 60% of your campaign success.

Often, the best place to look for a description of your ideal target audience is within your current customer base. Use the Data & Targeting Solutions to find new customers who are just like the existing ones already purchasing your products/services.

How to find your best customers

Reach your best prospective customers by combining our targeting service with our Direct Mail service, Unaddressed Admail™, to send flyers and other campaigns to targeted neighbourhoods.

Locate the best delivery routes of new customers by using any one or a combination of the following:

  • Geographic areas such as street boundaries, Postal Codes, cities or towns
  • Demographic variables such as income, gender, age, and household size
  • Lifestyle information detailing interests, opinions, spending habits, and activities
  • Business variables such as number of employees, annual revenue, and type of industry

Where are your customers?
Are your customers living in a particular neighbourhood or within specific geographic boundaries? Are you interested in reaching people within a radius around the location of your store(s)? Our targeting service helps you locate customers based on their geographic location.

How do your customers behave?
Are your customers predominantly female, or empty-nesters, or have above average household income? If you're targeting businesses, are they in a particular industry? Leverage insights from Statistics Canada data to locate customers based on demographic variables.

What do your customers do?
Target by lifestyle and behaviour information using lifestyle segments. Based on the concept that "birds of a feather flock together", lifestyle segments group neighbourhoods into distinct categories or clusters.

Rates & prices

Please contact your Canada Post sales representative for rates and prices or call 1-866-757-5480.

How to place your order

Contact your Canada Post sales representative or call 1-866-757-5480.

We will help you:

  • Understand your options.
  • Submit your targeting request.
  • Follow up and explain your report.
  • Help you select the best delivery routes for your campaign.

Support

Need help? Contact us and we'll gladly answer your questions.

Need a hand?
Whether you need help with a specific task (from design to mail preparation) or the whole process, use our Partner Directory to connect with Mail Service Professionals in the Direct Mail industry. They can provide all the advice and expertise you need to set your campaign in motion.

Accurate targeting ensures that your message reaches the right audience and reduces the number of mail pieces you need to send—that's good news for your bottom line and for the environment.