How does Precision Targeter work?
With Precision Targeter, you start with a general geographic area. This might be a 5km radius around your business, for example. Then, you define your target audience by combining up to 3 demographic variables – things like age, income or household size. Precision Targeter then combines this information and shows you the Canada Post delivery routes that best match your target audience. And it also shows you the routes that contain very few of your target group, so you can save money by deleting them from your campaign.
Precision Targeter takes you through the entire process of producing an Unaddressed AdmailTM campaign in five steps:
- Describe your campaign;
- Choose your target audience;
- Locate your prime delivery area;
- Review your plans; and
- Place your order.
It’s all in one place, and with our map-based tools, you can play with different options until you find the best campaign for your business needs and your budget.