5 ways to build a successful direct mail campaign from INCITE by Canada Post
Posted by @direct_cpc

 April 25 2014  , , , , ,      0 Comments

Looking for inspiration for your next marketing campaign? INCITE is a quarterly publication showcasing innovative direct mail campaigns that have delivered real results. The following 5 success stories show you how marketers are using direct mail to capture attention, create personal connections and enhance digital and mass campaigns. We hope they’ll spark new ideas that you can apply in your own marketing campaigns.

1. Include product samples
Read about a tea company that built engagement with their product and enhanced their brand awareness by sending out tea samples in a very creative format.

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READ MORE: DM #86 – Drinkable direct mail campaign shows tea company’s innovative spirit

2. Integrate traditional and digital technology
This campaign successfully engaged a difficult-to-reach audience by mailing out an old-school paper “record” with a modern QR code.

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READ MORE: DM #87 – Modern technology plus retro style delivers amazing response rate

3. Personalize your piece
A children’s hospital acquired new donors and built loyalty with existing ones by asking their patients to personalize mail pieces before they were sent.

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READ MORE: Personalized direct mail delivers big results for a children’s hospital

4. Choose the right media mix
This company increased customer loyalty and strengthened their brand with a social marketing campaign combining direct mail, TV and print advertising with an online call to action.

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READ MORE: Red Cross aid recipients tell their stories to boost awareness of the charity’s work

5. Use a stamp
The charity in this success story used custom-made stamps to get the word out about an important cause, showing that successful tactics can be simple and inexpensive.

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READ MORE: Charity uses custom-made stamps to spread the word about their cause

Get inspired, then get results
See how marketers are getting real results from direct mail. Download the latest issue of INCITE below.  Then contact us to learn how we can help turn your ideas into action.


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