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Unaddressed Admail™ – Customer Guide
Important UpdatesAny description of change is provided for reference and convenience purposes only. The description of change does not form part of the Agreement between the Customer and Canada Post. Customers should ensure they are using the most current version of the Customer Guide, including all amendments and other applicable documents, which are posted on the Canada Post website. See in particular, canadapost.ca/uasupportdocuments for key support documents. Important Updates Effective January 14, 2013: Reminder of the January 16, 2012 Revision: Please note that when there is an amendment or a revision to the document, the version number will be modified as follows:
This Customer Guide has been designed to give Customers the detailed information needed to get the most from Canada Post’s Unaddressed Admail service. This Customer Guide forms part of the Agreement between the Customer and Canada Post. It explains the qualifications and other Terms and Conditions under which this service is provided. Customers should ensure they are using the most current version of the Customer Guide, including all amendments and other applicable documents, which are posted on the Canada Post website. See in particular, canadapost.ca/uasupportdocuments for key support documents. It is the Customer’s obligation to meet all the requirements outlined in the Unaddressed Admail Agreement.
Unaddressed Admail is one of Canada Post’s targeted direct mail services. It consists of printed and non-printed matter such as product samples that are not addressed to specific delivery addresses in Canada. Items must be unaddressed but may bear wording, such as: “HOUSEHOLDER”, “OCCUPANT”, “RESIDENT”, “BUSINESS OWNER”, “MARKETING MANAGER”, “PURCHASING MANAGER” or “BOXHOLDER” without any further address. Our Unaddressed Admail service delivers advertising messages to more than 13 million mailboxes served by Canada Post. Unaddressed Admail provides geographic, demographic and lifestyle information to target mailings to neighbourhoods or localities that have the highest potential audience – without a Customer database. The impact of an Unaddressed Admail item is defined by the four Rs – the item is received, read, recalled and responded to. Unaddressed Admail can help build Customer traffic, develop relationship marketing with groups of Customers, or advertise a special offer. Customers can easily measure the effectiveness of their campaign by including a Business Reply Mail™ card. Canada Post’s Unaddressed Admail service puts the power of direct mail into the hands of every advertiser. Through its vast delivery network, Canada Post is able to get the mail received, read, recalled and responded to by more Canadians. Visit canadapost.ca/uasupportdocuments for support documents showing Unaddressed Admail requirements.
With Canada Post’s targeting tools, Customers can determine the number of items required to reach their audience (by Forward Sortation Area [FSA] and delivery mode [e.g., Letter Carrier Walk LC0001]) and the postal facility that will be delivering their Unaddressed Admail. The Unaddressed Admail service provides unduplicated coverage of both urban and rural markets. Customers who are mailing with Canada Post's Unaddressed Admail service can select and target the areas and neighbourhoods of their best prospects based on demographic and geographic information, using Canada Post's database, Statistics Canada data and a combination of other data sources, such as:
The Precision Targeter application is an online application providing new and existing Customers with the ability to create and prepare an Unaddressed Admail campaign. See canadapost.ca/precisiontargeter. The application provides a simplified user experience enabling Customers to access existing tools (e.g., walk maps, geographic and demographic data, etc.) as well as other basic attributes such as:
The application also allows users to Order once they have completed their targeting and obtained their pricing information. Customers can easily configure the bulk of their mail plan online.
Professional targeting services that help Customers select and target areas and neighbourhoods containing their best prospects, based on demographic and geographic information. For example, if Customers are looking for neighbourhoods of affluent families, young couples or neighbourhoods in which consumers are more likely to purchase cars, then Data & Targeting Solutions can help you find the areas with concentrations of these target groups. More information can be obtained by contacting a Canada Post Sales Representative.
Information about the delivery areas served by Canada Post’s delivery offices is segmented into the number of houses, apartments, farms and business points of call that help Customers determine the number of items needed for their mailing. When using the Unaddressed Admail service, the delivery areas listed below are defined as follows: Houses: Include residential dwellings that may be: detached, semi-detached or attached in a row. These dwellings have separate entrances and may be horizontal (in a row) or vertical (one on top of the other). If a business is operated from a house that is also used as a residence, the point of call is to be classified as a house. Apartments: Include self-contained residential units within a high-rise or low-rise multiple-unit building of three or more such units that share a common main entrance to the building. If a business is operated from an apartment which is also used as a residence, the point of call is to be classified as an apartment. Businesses: Include buildings and structures where the primary activity is commercial, industrial or institutional (institutional includes but is not limited to churches, hospitals, nursing homes, and schools). Farms: Include residential and business buildings associated with a defined area of land (ex. fields) used to grow crops, raise animals or fish. The point of call does not necessarily have to belong to any farming association to be classified as a farm.
The national database of Householder Counts is available on CD-ROM or by download from a secured Canada Post FTP site on a 12-month subscription basis, which includes monthly updates.
An FSA (Forward Sortation Area) is the first three characters of a Postal CodeOM and represents a specific geographic area. The FSA Maps identify the specific geographic boundaries for every FSA in Canada. This information is invaluable for anyone trying to determine sales territories, plan coverage for a direct mail campaign, or study new locations for a retail store or business. Visit canadapost.ca/uasupportdocuments to view FSA Maps online.
Urban and Rural Delivery Area Maps provide the actual routes, or walks, covered by the Canada Post Letter Carriers (Letter Carrier routes) or Rural and Suburban Mail Carriers (Non-Letter Carrier routes). This is particularly useful for targeting local neighbourhoods. This information can be automatically transferred from the Householder Counts & Maps to the Electronic Shipping Tools (EST). Visit canadapost.ca/uasupportdocuments to view the Urban and Rural Delivery Area Maps online within Householder Counts & Maps.
Canada Post's Unaddressed Admail service enables Customers to be creative with their Direct Mail campaigns. Die-cut mail, tip-ons, video in print/digital advertising, repositionable notes, and scented mail are only a few of the possibilities that are available to engage recipients and help increase response rates.
AdCard for Unaddressed Admail is a “one-stop” solution that combines the strengths of Unaddressed Admail and the impact of a high-quality card format. The solution includes:
Some creative options available for AdCard for Unaddressed Admail are as follows (additional fees apply):
The AdCard for Unaddressed Admail service is subject to the AdCard Terms and Conditions for Unaddressed Admail as set out in the Postal Services Information section of the Canada Post website at canadapost.ca/tools/pg/terms/Unaddressed_Admail-e.pdf for Customers with an Agreement and canadapost.ca/tools/pg/terms/default-e.asp for Customers without an Agreement. Visit canadapost.ca/adcard for additional information.
Direct Marketing Online allows Customers to design, print, deliver, and track their own direct mail campaign right from their desktop all in six easy steps. Visit directmarketingonline.ca for additional information.
The following creative options may increase response rates of your direct mail campaigns. These guidelines should be considered when creating an item. Customers should confirm with a Canada Post representative regarding the specification requirements to be followed in order to ensure the item is acceptable for the Unaddressed Admail service.
Delivery standards are estimates of how long it will take for the mail to be delivered from the point of deposit to the destination points. Delivery standards are not guaranteed. Unaddressed Admail Delivery Standards are comprised of two components: The Customer can determine the delivery standards for their mailing by adding these two components. Most urban and suburban areas are served by Canada Post Letter Carriers (Letter Carrier routes). Many rural areas or rapidly growing suburban areas are served by Rural and Suburban Mail Carriers with somewhat different delivery cycles (Non-Letter Carrier routes). Customers can consult the Householder Count Data at canadapost.ca/uasupportdocuments to determine which delivery standard applies to their mailing.
Transportation time is the number of business days required to move Unaddressed Admail items from the Canada Post facility where the Customer deposits the items to the Canada Post facility from which the items will be delivered.
If the Customer deposits their mailing at the same facility from where items will be delivered, transportation time does not apply. Visit canadapost.ca/transportationtime for additional information on delivery standards, including transportation time and delivery cycle.
The delivery cycle reflects the number of business days normally required to complete delivery of properly prepared Unaddressed Admail items. The delivery cycle varies based on the weight and size of the item, as well as the type of route (Letter Carrier or Non-Letter Carrier) targeted. The delivery cycle must be added to the transportation time.
Mailings must be received at the Letter Carrier delivery facility by 11:00 a.m. on the business day prior to the specified delivery cycle start date for both “Specified Delivery Start Date” and “Upon Receipt” mailings for delivery to begin the next day.
For size and thickness requirements, see section 2.3 “Physical Characteristics”.
Mailings must be deposited during regular deposit location hours on the business day prior to the delivery start date for both “Specified Delivery Start Date” and “Upon Receipt” mailings for delivery to begin the next day. For additional information on delivery standards for Unaddressed Admail, including transportation time and delivery cycle, visit section 2.3 “Unaddressed Admail™” of “Delivery Standards”.
A feature is provided as part of the basic service.
Customers can target specific geographically defined areas in Canada, either locally or nationally, directing the message to an area as small as a single postal route, and target the message to homes, apartments, farms or businesses, or any combination of the four.
An option is a service enhancement that is not provided automatically as part of the basic service.
Oversize Items – Consist of items with dimensions identified in section 2.3 “Physical Characteristics” Table 7 for Letter Carrier delivery; and Table 8 for Non-Letter Carrier delivery. Samples (applies to both Standard and Oversize items) – Consist of non-printed matter, or a trial size portion of an actual product. It may be distributed on its own, attached, or enclosed in an envelope with or without printed matter [see section 2.1.2 “Inserts (Enclosures/Attachments)”]. Business Points of Calls (applies to both Standard and Oversize items) – A point of call category that includes buildings and structures where the primary activity is commercial, industrial or institutional. Specified Delivery Start Date (applies to both Standard and Oversize items) – When a Customer specifies the date when delivery must start (see section 4.2.4 “When to Deposit”).
High Demand Route – As a result of the overall decline in volume, the High Demand Route (HDR) premium (1.5 cents) within Unaddressed Admail will be eliminated as of January 14, 2013. There may continue to be references to High Demand Routes within the Electronic Shipping Tools (EST) and Precision Targeter, however the routes will no longer be visually displayed and the premium will not be applied. Return to Sender – Undelivered Unaddressed Admail that bears a specific request for return will be returned to sender at the Regular Parcel Counter prices unless otherwise arranged with Canada Post. Undeliverable Unaddressed Admail – If, for any reason, the Customer’s Unaddressed Admail items cannot be delivered, the items may be returned to the Customer, by specific request to do so. The cost for this additional service is the applicable Regular Parcel Counter price. Alternatively, undeliverable items will be disposed of or recycled, as determined by Canada Post. For more information refer to the Undeliverable Mail section of the Canada Postal Guide.
Customers can target more effectively by respecting the wishes of consumers who indicate, through a self-produced notice on their mailbox or mail receptacle, that they do not wish to receive unaddressed material. The only exemptions are materials from Elections Canada and Provincial Chief Electoral Officers, House of Commons mailings, material from municipal election officials (or the Deputy returning officer) and community newspapers. Therefore, the item is received by consumers who want to receive it. Visit our Householder Data, which is available online at canadapost.ca/uasupportdocuments for the breakdown of delivery points with and without these notices.
In order to be considered a community newspaper, the item must:
If the content requirement is not met, the item may qualify as Unaddressed Admail, but will not be exempt from Consumers’ Choice (i.e., the item will not qualify for Total Points of Call).
Subject to Consumers’ Choice, Unaddressed Admail items are delivered to the consumer’s regular mail location (e.g., to the door, mail receptacle, community mailbox, group mailbox and/or Post Office Box).
Parliamentary mailings using Unaddressed Admail may be used by members of the House of Commons to send printed matter to constituents, free of charge, up to four times per calendar year. These mailings must consist of printed matter only. Members of the House of Commons are entitled to Parliamentary Unaddressed Admail beginning on the day that their election to the House is announced in the Canada Gazette and up to ten (10) days after they leave office. All mailings must be mailed in Ottawa through the House of Commons Post Office. Additional mailings, after the first four (4) mailings, are subject to the applicable price. Contact a Canada Post Representative to obtain prices.
To be eligible as Unaddressed Admail, the items mailed must meet the criteria specified for the Unaddressed Admail service and must be prepared for mailing in such a manner as to prevent loss or damage to any item and permit easy verification of each item. See section 5 “Criteria for Qualification” in the General Terms and Conditions. Items submitted as Unaddressed Admail that do not meet the content, format and physical characteristics specified for the Unaddressed Admail service and the various mail preparation and other requirements outlined in this Agreement, may not qualify for Unaddressed Admail service and prices.
Unaddressed Admail consists of printed matter and non-printed matter such as product samples for delivery that are not addressed to a specific address in Canada. In order to provide maximum flexibility and choice, the Customer’s advertising piece can take on a variety of forms and content, including, but not limited to:
An insert can only be placed in a newspaper, magazine, catalogue, envelope or self-mailer and must be attached, enclosed or folded into the Unaddressed Admail item in order to become an integral part of the item and not become separated during normal handling of the mail.
To test whether an insert will separate from an Unaddressed Admail item, using the thumb and index finger of the same hand, pinch along the middle of the spine (or fold) and shake the item horizontally. If the inserts separate during this test, one of the following must be applied in the preparation of the item:
If the enclosure still separates after having applied the test or any of the options above, the enclosure will not be delivered and will be recycled or disposed of in accordance with Canada Post policy for Undeliverable Unaddressed Admail.
A sample consists of non-printed matter, or a trial size portion of an actual product. It may be distributed on its own, attached, or enclosed in an envelope with or without printed matter. A sealed envelope may contain a single sample or multiple samples at no additional charge. The Customer will be charged at the applicable premium Unaddressed Admail price, based on the overall weight of the item, including the sample(s). Some restrictions apply. For instance, CDs and DVDs are not acceptable in hard jewel cases, however, they can be mailed using soft plastic cases such as DVD movie cases. Ensure each item, including any sample(s), is mailable and consider the following:
Visit “ABCs of Mailing” and “Non-mailable Matter” at canadapost.ca/postalguide for more information.
Magnets cannot be mailed as an Unaddressed Admail item; however, they are acceptable when enclosed (e.g. in envelopes, self-mailers or folded wrappers, etc.) or attached (e.g. to a backer card, printed matter or other non-printed matter, etc.) if the magnetized portion of the item is covered. The item, including the magnet, should be reviewed for approval by an authorized Canada Post Representative prior to mailing.
A Business Reply Mail™ item (card or envelope) may be included as part of an Unaddressed Admail item, provided the Customer has entered into an appropriate Agreement with Canada Post for Business Reply Mail. The Business Reply Mail item must be folded inside or inserted in the Unaddressed Admail item in order to cover the Business Reply Mail design elements, including the indicia, and the specific Business Reply Mail address. This will avoid confusion and ensure efficient induction, processing and delivery of the Unaddressed Admail item. Visit canadapost.ca/brmsupportdocuments for more information.
Items submitted as Unaddressed Admail that do not meet the requirements specified for Unaddressed Admail and the various mail preparation and other requirements outlined in this Agreement, may not qualify for Unaddressed Admail service and prices. For information on unacceptable items, see section 2.1.4 “Non-Mailable Matter” or refer to the Canada Post Corporation Act and Regulations.
Generally, non-mailable matter means any item that:
Any item bearing a modified postage stamp in contravention of section 52, or bearing a word or mark in contravention of section 58, of the Canada Post Corporation Act and Regulations is also non-mailable matter. Dangerous substances or articles prohibited by law are not acceptable as Unaddressed Admail. It is the Customer’s obligation to ensure an item does not constitute non-mailable matter and is otherwise acceptable for mailing. For information on how non-compliant items will be handled, refer to the Unaddressed Admail Terms and Conditions. Visit “Non-mailable Matter” in the Canada Postal Guide for more information.
Solicitations (offers) having the general appearance of a bill, invoice, or statement of account where there is no obligation to make a payment in relation to the offer unless accepted, must adhere to the regulatory obligations detailing wording and format requirements. For the official requirements of the Solicitations by Mail Regulations made under the Canada Post Corporation Act, go to http://laws.justice.gc.ca/en/showtdm/cr/C.R.C.-c.1295.
Items must be unaddressed, but may bear wording, such as “HOUSEHOLDER”, “OCCUPANT”, “RESIDENT”, “BUSINESS OWNER”, “MARKETING MANAGER”, “PURCHASING MANAGER” or “BOXHOLDER”, without any further destination address. However, it is acceptable for items to contain a return address or business location printed on the front or back of the item.
Co-op mailings are items designed or published primarily for advertising purposes and feature two or more items or advertisements from different advertisers printed on a single sheet, card or coupon booklet, or mailed in an envelope or wrapper that prevents separation.
To be an advertiser, Customers must make a descriptive representation for the purpose of directly promoting the sale of a product or service to the recipient. Offers include, but are not limited to, discount coupons or special offer on a product or service. Customers cannot simply print their name at the bottom of a single sheet or card and be considered an advertiser.
Each Unaddressed Admail item must bear the Customer’s name. In the case of co-op mailings and/or mailings completed on behalf of a group, the name of the Customer (i.e., the owner of the co-op mailing or of the mailing completed on behalf of the group) must be clearly identified on the item, for example: Mailed by “NAME OF CUSTOMER (SENDER)” in order to inform the recipient of who the sender is.
Customers may use the “Delivered by” logo on items delivered by Canada Post with the prior written consent of the Director, Marketing and Brand or her/his designate. They can be contacted at info.brand@canadapost.ca. Visit canadapost.ca/logo for available artwork. Any use by the Customer must then be only in strict accordance with the consent granted. Any unauthorized use is an offence under the Canada Post Corporation Act and Regulations as well as being an infringement of Canada Post's trade-marks and official marks. Note that an item will be considered non-mailable matter if, on the outside, it is marked or labelled with any of the following that were not provided or authorized by Canada Post:
It is the Customer’s obligation to obtain approval for any proposed endorsement or other markings from Canada Post prior to printing.
There are no postal indicia for the Unaddressed Admail service. Postal indicia markings are not acceptable on Unaddressed Admail items with the exception of the Business Reply Mail indicia or the “Basic Identifying Information” for Publications Mail items mailed through the Unaddressed Admail service.
Items delivered by Canada Post Letter Carriers have different size and weight specifications than those delivered on Non-Letter Carrier delivery modes. Each Unaddressed Admail item must meet the applicable size and weight requirements as outlined below.
Table 7: Items Delivered on Letter Carrier Routes*
Table 8: Items Delivered on Non-Letter Carrier Routes*
Proper mail preparation is important to ensure that Unaddressed Admail items are processed and delivered efficiently.
Distribution information is available through the Householder Count Data. See section 1.2.3.2 “Householder Counts”. The minimum volume for distribution at a Letter Carrier or Non-Letter Carrier office is:
Customers may provide lesser quantities than the required distribution within a Letter Carrier or Non-Letter Carrier office. In such cases, Canada Post will deliver Unaddressed Admail items at the selected delivery installation(s) until the quantities are depleted, starting at the first Letter Carrier route or Non-Letter Carrier delivery mode. For example, if a Letter Carrier office requires 5,000 Unaddressed Admail items to ensure full coverage of the office and the Customer chooses to mail only 4,000 items, Canada Post will deliver the 4,000 items starting with the first Letter Carrier route, as selected by the Customer, until the items are depleted (in no particular order).
Alternatively, a Customer may select the Letter Carrier routes or Non-Letter Carrier delivery modes that will receive less than full coverage, provided the Customer submits the Order (Statement of Mailing) using Electronic Shipping Tools (EST) or by indicating the quantities on the Unaddressed Admail Delivery Slip. For example, if a Letter Carrier office requires 5,000 Unaddressed Admail items to ensure full coverage of the entire office and the Customer chooses to mail only 4,000 items, the Customer may specify which Letter Carrier routes will receive less than full coverage. These items will be delivered until depleted (in no particular order) on a given route. In some cases, a Letter Carrier route may cover more than one Forward Sortation Area (FSA). This is referred to as a “split walk”. Customers may choose which FSA within the split walk they wish to have covered by using the “Fully Featured” (EST Online or Electronic Shipping Tools 2.0) option, Precision Targeter application, or “Express Order Entry”, or by indicating the selected FSA on the Unaddressed Admail Delivery Slip (ADS). An Unaddressed Admail Delivery Slip (ADS) is not required when the Fully Featured (EST online or Electronic Shipping Tools 2.0), Precision Targeter application and Express Order Entry versions are used. Refer to section 4.1.2.1 Electronic Order (Statement of Mailing) (Electronic Shipping Tools [EST]) for more information.
Items that contain variable printing, such as different offers or business locations, and do not require specific delivery instructions, are acceptable for delivery provided that the item's Customer identification, physical dimensions, and advertised products or services remain the same. These items will be distributed at random and do not require special bundling and labelling requirements. If Customers wish to send different versions of items within an Unaddressed Admail mailing (e.g., identical envelopes with varying content) to specific delivery routes within a delivery installation, Customers must ensure that each version:
An Unaddressed Admail Delivery Slip (ADS) is not required when using the Fully Featured (EST online or Electronic Shipping Tools 2.0), Precision Targeter application and Express Order Entry versions. Refer to section 4.1.2.1 Electronic Order (Statement of Mailing) (Electronic Shipping Tools [EST]) for more information.
Unaddressed Admail items, including inserts and samples, must be bundled so that each bundle can be held comfortably in one hand. A bundle must not exceed 100 mm in height for items weighing up to 500 g and 200 mm in height for items weighing over 500 g and up to 1,000 g. A bundle must not consist of more than 200 items per bundle. All bundles should contain equal quantities, except the last bundle of a mailing, which may be smaller and is referred to as a “residue” bundle. Each bundle must be secured to prevent breaking during handling or while in transit. Double strapping of bundles is required when using elastic bands, string, or manually-applied plastic straps. Single mechanically-applied plastic strapping is only acceptable for Standard size items. Bundles must then be enclosed in one of 4 container types approved when mailing Unaddressed Admail:
The maximum weight of the lettertainer, flats tub or Customer-supplied container and enclosed bundles cannot exceed 22.7 kg. The weight cannot exceed 6 kg for a Small Flexipack™ pouch or 11 kg for a Large Flexipack™ pouch. When using containers, a label must be inserted in the container sleeve. When using Customer-supplied containers or Flexipack™ pouches, the appropriate adhesive label must be affixed in the same location to each container when deposited at a mail processing plant or post office. Each container label or adhesive label must be addressed to the postal installation of delivery and be consecutively numbered (1 of 5, 2 of 5, etc.) to indicate the total number of containers in the shipment. For detailed specifications on creating labels, obtaining adhesive labels, or ensuring that lettertainers, flats tubs, Flexipack™ pouches or Customer-supplied containers are suitable, contact a Canada Post Representative or call the Commercial Service Network at 1.800.260.7678. Visit canadapost.ca/mailpreparation for more information on mail preparation. There are no mail presortation options for Unaddressed Admail.
When the Customer’s selected target area of delivery includes more than 10 delivery offices, and the Customer selects transportation for some but not all of the items within the same mailing, a Distribution Plan must be submitted at the time of mailing. A Distribution Plan can be generated when preparing the Order (Statement of Mailing) using the Fully Featured (EST online or Electronic Shipping Tools 2.0) or Precision Targeter application. When preparing the Order (Statement of Mailing) manually or via EST Online “SOM Only”, Canada Post does not provide a Distribution Plan form. The Distribution Plan can be prepared in any format as long as it includes the following information:
An Unaddressed Admail Delivery Slip (ADS) is not required when the Fully Featured (EST online or Electronic Shipping Tools 2.0), Precision Targeter application and Express Order Entry versions. Refer to section 4.1.2.1 Electronic Order (Statement of Mailing) (Electronic Shipping Tools [EST]) for more information.
To confirm that the items meet Canada Post’s specifications for Unaddressed Admail, one (1) representative sample for each variation (weight, size, content), including all enclosures, inserts and wrappings, identical to the item being mailed:
For partial mailings, one (1) sample per Order (Statement of Mailing) must be provided at the time of the first induction. If transporting items directly to the local delivery facility it is recommended that one (1) representative sample and applicable copies of the Order (Statement of Mailing) be tendered at either the Receiving Location, Receipt Verification Unit (RVU) or a Corporate Post Office before proceeding to the local delivery facility.
An Order (Statement of Mailing) must be properly completed and submitted at the time of mailing, along with a sample of the item, including enclosures, attachments and wrapping, identical to the item being mailed. An Order (Statement of Mailing) should be prepared and submitted electronically using the EST but can be submitted manually. Manually prepared Orders (Statements of Mailing) are subject to Non-Contract prices and the manual Order (Statement of Mailing) processing fee may apply. Orders submitted with the SOM Only version of EST are subject to Non-Contract prices. Two (2) printed copies of the Order (Statement of Mailing) prepared electronically, or the original of a manually prepared Order (Statement of Mailing), must be provided to an authorized Canada Post Representative at the postal facility approved by Canada Post at the time of mailing, or before transporting the items directly to a local delivery facility, and deemed to be the office of payment as declared on the Unaddressed Admail Delivery Slip. An Unaddressed Admail Delivery Slip (ADS) is not required when the Fully Featured (EST online or Electronic Shipping Tools 2.0), Precision Targeter application and Express Order Entry versions are used. Refer to section 4.1.2.1 Electronic Order (Statement of Mailing) (Electronic Shipping Tools [EST]) for more information.
In order to access Contract prices, Orders (Statements of Mailing) must be prepared and submitted using the EST - excluding the SOM Only version. The Electronic Shipping Tools (EST) software is free of charge and can be accessed through the Business segment of the Canada Post website at canadapost.ca/newuser. Customers must register once in the Business website at canadapost.ca/newuser to access the EST. For technical enquiries, Customers can call the Technical Help Line at 1.800.277.4799. Customers have the option of using either the online or EST 2.0 version, which can be downloaded to prepare Orders (Statements of Mailing) offline and submitted at the time of deposit. This method reduces paperwork and risk of error, while providing added Customer convenience. Customers have four options available to create their Unaddressed Admail Orders:
Visit canadapost.ca/est_uam for more information on EST for Unaddressed Admail. Using one of the above options (excluding SOM Only) will enable Customers to:
If the “Fully Featured” version of EST is used, the Statement of Mailing, Packing Slip and Mailing Summary will be combined and printed as one form.
The different versions of EST include:
Express Order Entry (EST online version only)
Ordering Component within the Precision Targeter application:
Customers can choose to manually prepare an Order (Statement of Mailing) using a hard copy form. However, such manual Orders (Statements of Mailing) will be subject to Non-Contract prices and will not qualify for the Seasonality Discount. Use of the EST to prepare and submit Orders (Statements of Mailing) is mandatory to access Unaddressed Admail Contract prices. To ensure the Unaddressed Admail volumes contribute to the Customer’s annual volume commitment level, if a manual Order (Statement of Mailing) is used, please refer to the Unaddressed Admail Price Sheet for conditions.
An Unaddressed Admail Delivery Slip (ADS) is not required when using the Fully Featured (EST online or Electronic Shipping Tools 2.0), Precision Targeter application and Express Order Entry versions. Refer to section 4.1.2.1 Electronic Order (Statement of Mailing) (Electronic Shipping Tools [EST]) for more information. Canada Post provides an Unaddressed Admail Delivery Slip, which the Customer must complete for each delivery facility within the mailing. The completion of this form is essential for providing the specific delivery instructions for our carriers, including the selected Forward Sortation Area (FSA) and route numbers. When completed, the Customer must take the Unaddressed Admail Delivery Slip, along with the Order (Statement of Mailing) and valid method of payment, to the Canada Post facility. The Unaddressed Admail Delivery Slip(s) must be placed within the residue or smallest bundles, in the last Customer-supplied container (including boxes) or Canada Post supplied container (i.e., 5 of 5) for each delivery installation selected. In the case of version-specific mailings, each version must have its own Unaddressed Admail Delivery Slip. The back of the Unaddressed Admail Delivery Slip will be stamped as a validation of payment for Orders (Statements of Mailing) prepared and submitted manually or Orders (Statements of Mailing) submitted using the “SOM Only” version of EST.
If an Unaddressed Admail mailing is inducted in more than one (1) deposit and:
If an Unaddressed Admail mailing is deposited at approved downstream sites:
Unaddressed Admail items must be deposited with an authorized Canada Post Representative at a postal facility approved by Canada Post, including any retail postal facilities.
All items of Unaddressed Admail destined for the same Canada Post Delivery Installation must be deposited on the same date. The delivery cycle start and end date will be adjusted based on the date and time that the mailing is actually received. Customers may deposit mailings that include a portion for local delivery and the remaining portion requiring transportation. However, they must be prepared in separate lettertainers, flats tubs, Customer-supplied container(s), monotainer(s), or pallet(s) when applicable.
The following table lists the different location types and maximum volume each location is designed to handle. A full list of deposit locations across Canada can be found at canadapost.ca/depositlocations.
Unaddressed Admail prices apply to items destined for delivery within the area served by the delivery facility where the items are deposited. If the Customer wishes to have Canada Post forward items to any other delivery area, a Transportation fee will apply. Transportation fees apply to all Unaddressed Admail items transported from a Canada Post facility to any other delivery facility. Parliamentary mailings using Unaddressed Admail are to be deposited only in Ottawa at the House of Commons Post Office. Unaddressed Admail items cannot be deposited in street letter boxes or other mail receptacles.
If an item or any of its components is tendered as Unaddressed Admail and does not qualify for Canada Post’s Unaddressed Admail service, then the process outlined in the General Terms and Conditions applies. See section 5 “Criteria for Qualification” in the General Terms and Conditions component of this Customer Guide.
Customers may choose between one of the following two (2) delivery options based on their delivery requirements:
When the delivery start date is specified by the Customer, the mailing must be deposited:
When the delivery start date is not specified and the mailing is deposited:
In order to take advantage of Unaddressed Admail prices, the Customer must meet all applicable requirements, including specifications and mail preparation requirements for Unaddressed Admail, as outlined in this Agreement. Refer to the Unaddressed Admail Price Sheet at canadapost.ca/uasupportdocuments for the applicable published prices for Basic and Premium Unaddressed Admail.
The Seasonality Discount will be applied six (6) months of the year as these months have been identified as having lower volume of Unaddressed Admail. The Seasonality Discount, applied to the combined base price and progressive weight price, will be automatically applied to Unaddressed Admail mailings deposited during the qualifying months (January, February, June, July, August and December) when using the EST (excluding SOM Only) to create your Order. Exclusions: The Seasonality Discount does not apply to SOM Only Orders, manual (Statements of Mailing) and Transportation Fees.
As a result of the overall decline in volume, the High Demand Route premium (1.5 cents) within Unaddressed Admail will be eliminated starting January 14, 2013. There may continue to be references to High Demand Routes within the Electronic Shipping Tools (EST) and Precision Targeter, however the routes will no longer be visually displayed and the premium will not be applied.
If Customers wish to deposit the total mailing at a single delivery facility, Canada Post will transport these items to the delivery offices for a fee. Transportation fees will apply to each item at the prices indicated on the Unaddressed Admail Price Sheet. Alternatively, Customers can transport their items directly to the appropriate delivery facility(ies). When a Customer deposits their Unaddressed Admail item(s) at a Distribution Centre Facility (DCF) for delivery to a Letter Carrier delivery office located in the same facility, transportation fees will not apply.
For general payment terms, see Paying For Your Mailing.
See General Terms and Conditions, which are modified as follows: If so specified in the Customer Guide for a Product or Service, the Customer shall include an electronic Order, in such form as approved or stipulated by Canada Post, with each mailing. The Customer agrees that Items mailed under this Agreement will be mailed only on the Customer's or its Authorized User's behalf, and that Items will not include commingled mail, being consolidated mail of a type or from sources other than those approved by Canada Post. 26 Unaddressed Admail Agreement Supplement For AdCard services This Supplement forms part of the Customer’s Unaddressed Admail Agreement with Canada Post. This Supplement sets out the Terms and Conditions applicable to AdCard services available for Unaddressed Admail. Subject to the terms and conditions for AdCard for Unaddressed Admail, by ordering the AdCard services available for Unaddressed Admail, the Customer will be provided with printing on 8 point card coated one side stock, mail preparation, deposit, transportation for delivery of the AdCard item using Canada Post’s Unaddressed Admail service. By signing and submitting the AdCard Print Request Form for Unaddressed Admail, the Customer will be deemed to acknowledge having received and agreeing to the terms and conditions specified in the following documents which form the Agreement with Canada Post for AdCard services:
All of the above may be amended from time to time. AdCard for Unaddressed Admail is a print advertising medium available in various card formats. 26.3 Minimum Order and Volumes On each AdCard Print Request Form for Unaddressed Admail, the Customer must order a minimum quantity per order of identical AdCard items, meeting all Unaddressed Admail requirements.
In order to be eligible for AdCard prices, the Customer must meet all applicable requirements as outlined in the Agreement. The Customer agrees to pay for the services requested on the AdCard Print Request Form for Unaddressed Admail plus applicable taxes. The Customer shall pay Canada Post the applicable prices as approved and confirmed on the Print Request Form plus applicable postage and taxes.
The Customer shall pay the applicable postage and taxes in effect at the time of deposit of the AdCard mailing. The Customer must pay for the AdCard services using a Canada Post Account. Please refer to the Account information found in the Customer Guide at canadapost.ca/uasupportdocuments. 26.6 Artwork, Proof, Mailing and Printing Quantities and Mailing Plan Sign-offs The Customer shall provide the artwork to Canada Post’s Designated Representative as specified on the AdCard Print Request Form for Unaddressed Admail. Such artwork must meet the requirements found on the AdCard Specifications sheet for Unaddressed Admail and the AdCard Pre-press Specifications sheet for Unaddressed Admail: Supplying Electronic Artwork. If the Customer incorporates a Business Reply Mail™ item into their artwork, the Customer is responsible to ensure that the most current requirements, including specifications, are used in the creation of that artwork.
Canada Post reserves the right to reject any copy, pictorial or otherwise, if it is considered to be in violation of any laws, advertising industry standards, or offensive to the moral standards of the community, or which Canada Post otherwise, in its sole discretion, considers unacceptable. Without limiting the generality of the foregoing, Canada Post will not deliver AdCard items that contain sexually explicit material, any information relating to bookmakers, pool-setting, betting or wagering or unlawful lottery schemes. Canada Post, through its Designated Representative, will provide the Customer with a copy of the final artwork proof accompanied by the Proof Sign-off sheet and the Mailing Plan Preview for written approval. The Customer is responsible to promptly ensure that the final artwork proof is satisfactory in all respects and the quantities indicated on the Mailing Plan Preview are correct. Until the Customer has approved in writing, all elements, no printing of the AdCard items for Unaddressed Admail will occur.
Once the final artwork proof and Mailing Plan Preview are approved and returned to the Designated Representative along with a signed Proof Sign-off sheet, the AdCard items will be printed in the quantities specified on the approved Mailing Plan Preview. Late or missing materials or approvals may delay the start of printing and therefore delay the mailing. Any alterations or changes requested by the Customer to the approved artwork or final Mailing Plan Preview numbers will be subject to additional charges. Any errors or omissions on the AdCard items for Unaddressed Admail are the responsibility of the Customer regardless of whether or not the Customer has reviewed and approved the final artwork, the Mailing Plan Preview or has performed a press check. 26.7 Use of Marks and Indemnification Obligation Except as specifically provided for in this Agreement, no party shall use any trade-marks, trade names, official marks and any other rights of another party (“the Marks”) without the prior written authorization of such other party. Nothing contained in this Agreement is intended as an assignment or grant of any right, title or interest in or to the Marks. The Customer warrants that it is the owner or licensed user of the Marks, and has the authority to and does grant Canada Post and its Designated Representative the right to use such Marks as required to perform under this Agreement. All references to AdCard and any use of any other Canada Post intellectual property by the Customer, including, but not limited to, usage of any Canada Post logos or trade names must be approved in advance in writing by Canada Post. The Customer shall indemnify Canada Post from any and all claims, demands, loss or damage suffered by Canada Post and its Designated Representative as a result of or in any way connected with the artwork (including Marks) provided by or on behalf of the Customer. 26.8 Mail Preparation, Deposit and Delivery The AdCard items will be prepared by the Designated Representative to meet the mail preparation requirements for Canada Post’s Unaddressed Admail service and will be delivered to the selected areas identified by, and approved in, the Mailing Plan Preview in accordance with Canada Post’s usual practices for Unaddressed Admail services. While every reasonable effort will be made to meet the Requested Delivery Start Date identified on the AdCard Print Request Form for Unaddressed Admail, the actual deposit and hence Delivery Start Date for mailing of the AdCard items for Unaddressed Admail may vary depending on factors, including, but not limited to, the date the artwork and the Mailing Plan Preview have been approved by the Customer and provided to the Designated Representative, changes to requirements, volumes, and other factors outside of the control of Canada Post and/or its Designated Representative. All AdCard mailings for Unaddressed Admail will be deposited in Canada. The Unaddressed Admail delivery standards will apply to all AdCard mailings for Unaddressed Admail. With respect to the Unaddressed Admail services (the mail delivery portion of the AdCard services that commences at the time of deposit of the AdCard items), Canada Post, the Designated Representative, their directors, officers, employees and any other party whom it may be responsible for under law (each of the foregoing herein referred to individually and collectively as “the Canada Post Representative”) shall not be responsible for any direct, indirect, general, special or consequential damages arising out of this Agreement, regardless of whether such damages result from loss, mishandling, damages or delay of items posted under this Agreement. With respect to the AdCard services other than the delivery services (being printing, mail preparation, deposit and transportation), the Canada Post Representative’s liability to the Customer for any claim, demand or cause of action whatsoever for any losses or damages arising out of, connected with, or resulting from the services (excluding mailing and delivery services) to be provided under this Agreement, will not exceed the aggregate of the fees paid hereunder in respect of a particular order (described on the Print Request Form) to which the loss or damage relates. In no event will the Canada Post Representative be liable for:
Either the Customer or Canada Post may terminate the Supplement or a particular order described on a Print Request Form at any time, without cause, by giving ten (10) calendar days’ notice in writing to the other. Termination of this Agreement shall be without prejudice to any rights of the Customer or Canada Post that have accrued prior to the date of termination. If the Customer terminates this Agreement, in whole or in part, the Customer shall be liable for and shall be invoiced for services provided up to and including the date of termination (plus any out of pocket charges incurred as a result of such early termination). Neither party shall have a right to damages as a result of termination of the Agreement. Information and general day-to-day matters relative to specific orders described on each Print Request Form shall be sent to Canada Post’s Designated Sales Representative identified on the Print Request Form, and to the Customer at the address specified in Section 1 on the same form. All other Notices (i.e., contract issues) shall be handled in accordance with the corresponding section entitled Notices in the Customer Guide’s General Terms and Conditions. |
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