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Unaddressed Admail™ – Customer Guide

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Last updated: 2014-04-16

Important Updates

Any description of change is provided for reference and convenience purposes only. The description of change does not form part of the Agreement between the Customer and Canada Post.

Customers should ensure they are using the most current version of the Customer Guide, including all amendments and other applicable documents, which are posted on the Canada Post website. See in particular, canadapost.ca/uasupportdocuments for key support documents.

Important Updates:

Description of Change
Location
Revision v1.2
Posted on April 16, 2014
Effective on April 16, 2014
Clarification made to publishing times for Community Newspapers.
Updates made to bundling and strapping.
Revision v1.1
Posted on February 24, 2014
Effective on February 24, 2014
Addition of CDC Level 3 to deposit location types.
Amendment 1.0
Posted on November 15, 2013
Effective on January 13, 2014
Added paper strapping as an acceptable method for single strapping.
Introduced a non-transmitted Order surcharge.
Eliminated references to Seasonality Discount.
Throughout document.
Removed references to “Automation Incentive”.
Throughout document.
Removed references to “Manual Order Processing Fee”.
Throughout document.
Removed references to “High Demand Route Premium”.
Throughout document.
Removed references to the “SOM Only” version of the Electronic Shipping Tool (EST).
Throughout document.
Removed fee for Business Points of Call and Product Samples.
Renamed product categories from “Basic and Premium“ to “Standard and Oversize”.
Throughout document.

Reminder of 2013 Updates:

Description of Change
Location
Revision v1.4
Posted on November 15, 2013
Effective on November 15, 2013
Removed “Direct Mail Online”.
Section 1.3.2
Revision 1.3
Posted on July 22, 2013
Effective on July 22, 2013
Simplifications made to this document.
Throughout document.
Householder Counts now referred to as Urban and Rural Delivery Area Counts.
Section 1.2.4 “Urban and Rural Delivery Area Counts”
Clarification of “Pinch Test”.
Section 2.1.2.1 “Preparing inserts and enclosures”
Updated bundle height from 100 mm to 152.4 mm (4 to 6 inches).
Section 3.3.1 “Bundling and strapping”
Revision 1.2
Posted on April 10, 2013
Effective on April 12, 2013
Addition of incentives for promotional campaigns.
Section 5.1.2 “Incentives”
NOTE:
This amendment updates the November 15, 2013 version 1.4 guide.

Please note that when there is an amendment or a revision to the document, the version number will be modified as follows:

  • an amendment increases the first digit in the version (e.g., version, 3.0)
  • a revision increases the second digit in the version (e.g., version 1.1, 1.2)
  • the version number restarts at 1.0 every January of a given year.

1

Service Overview

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1.1

The purpose of this Unaddressed Admail Customer Guide

This Customer Guide has been designed to give customers the detailed information needed to get the most from Canada Post’s Unaddressed Admail service.

This Customer Guide forms part of the Agreement between the customer and Canada Post. It explains the qualifications and other Terms and Conditions under which this service is provided.

Customers should ensure they are using the most current version of the Customer Guide, including all amendments and other applicable documents, which are posted on the Canada Post website. See in particular, canadapost.ca/uasupportdocuments for key support documents.

It is the customer’s obligation to meet all the requirements outlined in the Unaddressed Admail Agreement.

NOTE:
Some words and expressions used in this document have a specific meaning. See Section 1 Definitions of the General Terms and Conditions for the definition of specific terms referenced throughout this document and this Agreement.

1.2

What is Unaddressed Admail?

1.2.1

A targeted direct mail service

Unaddressed Admail is one of Canada Post’s targeted direct mail services. It consists of printed and non-printed matter such as product samples that are not addressed to specific delivery addresses in Canada. Items must be unaddressed but may bear wording, such as: “HOUSEHOLDER”, “OCCUPANT”, “RESIDENT”, “BUSINESS OWNER”, “MARKETING MANAGER”, “PURCHASING MANAGER” or “BOXHOLDER” without any further address.

Our Unaddressed Admail service delivers advertising messages to more than 13 million mailboxes served by Canada Post. Unaddressed Admail provides geographic, demographic and lifestyle information to target mailings to neighbourhoods or localities that have the highest potential audience – without a customer database.

The impact of an Unaddressed Admail item is defined by the four Rs – the item is received, read, recalled and responded to. Unaddressed Admail can help build customer traffic, develop relationship marketing with groups of customers, or advertise a special offer. Customers can easily measure the effectiveness of their campaign by including a Business Reply Mail™ card.

Canada Post’s Unaddressed Admail service puts the power of direct mail into the hands of every advertiser. Through its vast delivery network, Canada Post is able to get the mail received, read, recalled and responded to by more Canadians.

Visit canadapost.ca/uasupportdocuments for support documents showing Unaddressed Admail requirements.

1.2.2

Reaching your customers

The Unaddressed Admail service provides unduplicated coverage of both urban and rural markets. Customers who are mailing with Canada Post's Unaddressed Admail service can select and target the areas and neighbourhoods of their best prospects based on demographic and geographic information, using Canada Post's database, Statistics Canada data and a combination of other data sources.

With Canada Post’s targeting tools, customers can determine the number of items required to reach their audience (by Forward Sortation Area [FSA} and delivery mode (e.g., Letter Carrier Walk LC0001)] and the postal facility that will be delivering their Unaddressed Admail (see Section 1.5.1.1. “Whom can I target?”).

1.3

Creating compelling direct mail

Canada Post's Unaddressed Admail service enables customers to be creative with their Direct Mail campaigns. Die-cut mail, tip-ons, video in print/digital advertising, repositionable notes, and scented mail are only a few of the possibilities that are available to engage recipients and help increase response rates.

1.3.1

Creative options for Unaddressed Admail

The following creative options may increase response rates of your direct mail campaigns. These guidelines should be considered when creating an item. Customers should confirm with a Canada Post representative regarding the specification requirements to be followed in order to ensure the item is acceptable for the Unaddressed Admail service.

Table 1: Die-Cut mail
Acceptable Die-Cut
Unacceptable Die-Cut
  • minimum of 7-point card stock to prevent the item from bending too easily
  • arrange of non-paper materials such as rubber, plastic, laminate, vinyl, leather or wood (subject to testing and approval).
  • long, thin extrusions that run the risk of bending easily or breaking in transit
  • die-cuts that could become entangled with other mail items.
Table 2: Application of tip-ons
Acceptable Tip-ons
Unacceptable Tip-ons
  • firmly affixed with glue and does not separate from the item even when dropped several times
  • lie flat on the item
  • if magnetized, must be weak enough to be handled without de-magnetizing the contents of other items (e.g. credit cards).
  • hang, fall off, or stick out of the item
  • create a space where other items could get trapped or hidden during handling and delivery
  • exceed the weight requirements for Unaddressed Admail (Item and tip-on combined).
Table 3: Repositionable notes (RPN)
Acceptable RPN
Unacceptable RPN
  • applied with a glue strip that must be a minimum of a third (1/3) of the total width of a repositionable note (e.g. 26 mm wide for a 76 mm label)
  • applied mechanically
  • applied anywhere on the item
  • applied on paper-based coverings, such as envelopes.
  • applied with a glue strip that is not strong or “sticky” enough, or one that does not meet the minimum width requirement
  • applied manually
  • must not exceed the size of the actual item
  • applied on plastics or polybags.
Table 4: Scented admail items
Acceptable Scented Admail Items
Unacceptable Scented Admail Items
  • unsealed mail items containing micro-encapsulated inks and lacquers. To prevent premature release of the scent, the scented patch must be covered or contained within the mail item
  • sealed mail items containing scents that are not micro-encapsulated inks and lacquers.
  • unsealed mail items with scents that are not micro-encapsulated
  • any mail item with a fragrance that could be prematurely released during handling or delivery
  • scent patches that are placed on the outside of an item without a cover. Exposed scent patches run the risk of being rubbed during handling and delivery.

1.3.2

AdCard™ for Unaddressed Admail

AdCard for Unaddressed Admail is a “one-stop” solution that combines the strengths of Unaddressed Admail and the impact of a high-quality card format. The solution includes:

  • targeting support: geographic/demographic/lifestyle
  • deposit at a Canada Post facility
  • choice of card format with creative options
  • transportation of items to delivery installation(s)
  • printing of the card: visual with high impact
  • final delivery via Unaddressed Admail
  • mail preparation
 

Some creative options available (additional fees apply):

  • perforations
  • 8 point (0.008) stock coated on 2 sides
  • scratch and win
  • 10 point (0.010) stock coated on 1 side
  • die cuts
  • plate changes
  • addition of a fifth colour
 

The AdCard for Unaddressed Admail service is subject to the AdCard Terms and Conditions for Unaddressed Admail as set out in the Postal Services Information section of the Canada Post website at canadapost.ca/tools/pg/terms/Unaddressed_Admail-e.pdf for customers with an Agreement and canadapost.ca/tools/pg/terms/default-e.aspfor customers without an Agreement.

Visit canadapost.ca/adcard for additional information.

1.4

Delivery standards

1.4.1

Delivery standards overview

Delivery standards are estimates of how long it will take for the mail to be delivered from the point of deposit to the destination points. Delivery standards will vary based on the options selected (i.e., Canada Post transportation and physical characteristics). These delivery standards are not guaranteed.

Unaddressed Admail Delivery Standards are comprised of two components:

  • transportation time, and
  • delivery cycle.

The customer can determine the delivery standards for their mailing by adding these two components.

Most urban and suburban areas are served by Canada Post Letter Carriers (Letter Carrier routes). Many rural areas or rapidly growing suburban areas are served by Rural and Suburban Mail Carriers with somewhat different delivery cycles (Non-Letter Carrier routes). Customers can consult the Urban and rural delivery area counts and maps at canadapost.ca/uasupportdocuments to determine which delivery standard applies to their mailing.

NOTE 1:
Subject to section 4.2.4 When to deposit, delivery standards are calculated from the day of deposit (day 0) plus the number of business days required for delivery. The number of days excludes the day of mailing, weekends and statutory holidays. Weekend and statutory holiday deposits are considered deposited on the following business day.
2:
Delivery Standards for items deposited at Canada Post Receipt Verification Unit (RVU) sites are subject to cut-off times. Mail deposited after the cut-off time is considered as being deposited on the next business day. Visit canadapost.ca/cutofftimes for current cut-off information for each RVU site.
3:
Delivery Standards are subject to change without notice.

1.4.2

Transportation time

Transportation time is the number of business days required to move Unaddressed Admail items from the Canada Post facility where the customer deposits the items to the Canada Post facility from which the items will be delivered.

LOCAL*
 
2 business days
WITHIN A PROVINCE
 
3 - 4 business days
NATIONAL**
 
3 - 13 business days
*
Within major centres, local means the geographic area served by the main Canada Post facility of that major centre. When Unaddressed Admail items are deposited at this facility, the transportation time applies to moving the items to the other facilities within that geographic area. In all other areas (e.g., rural), local means the specific delivery office from which the items will be delivered.
**
Includes Northern Regions and Remote Centres.

If the customer deposits their mailing at the same facility from where items will be delivered, transportation time does not apply.

Visit canadapost.ca/transportationtime for additional information on delivery standards, including transportation time and delivery cycle.

1.4.3

Delivery cycle

The delivery cycle reflects the number of business days normally required to complete delivery of properly prepared Unaddressed Admail items. The delivery cycle varies based on the weight and size of the item, as well as the type of route (Letter Carrier or Non-Letter Carrier) targeted. The delivery cycle must be added to the transportation time.

1.4.3.1
Delivery cycle – letter carrier routes

Mailings must be received at the Letter Carrier delivery facility by 11:00 a.m. on the business day prior to the specified delivery cycle start date for both “Specified Delivery Start Date” and “Upon Receipt” mailings for delivery to begin the next day.

NOTE 1:
The metric unit is the official measure. Imperial equivalents are provided for reference and convenience only.
2:
Sizes apply to residential and business distribution.
3:
Specifications include all inserts and enclosures.
Table 5: Unaddressed Admail delivery cycle – letter carrier routes
Category
Weight
Delivery
Cycle
Standard
up to 115 g
(4.1 oz)
3 business days
over 115 g up to 230 g
(4.1 oz - 8.1 oz)
5 business days
Oversize (O/S)
up to 230 g
(up to 8.1 oz)
5 business days

For size and thickness requirements, see section 2.3 Physical characteristics.

1.4.3.2
Delivery cycle – non-letter carrier routes

Mailings must be deposited during regular deposit location hours on the business day prior to the delivery start date for both “Specified Delivery Start Date” and “Upon Receipt” mailings for delivery to begin the next day.

Table 6: Unaddressed Admail delivery cycle – non-letter carrier routes
Category
Weight
Delivery
Cycle
Standard and Oversize (O/S)
up to 500 g
(17.6 oz)
1 business day
over 500 g up to 1,000 g
(17.6 oz - 35.3 oz)
3 - 5 business days

For additional information on delivery standards for Unaddressed Admail, including transportation time and delivery cycle, visit section 2.3 Unaddressed Admail™ of Delivery Standards.

1.5

Service features and options

1.5.1

Features

1.5.1.1
Whom can I target?

Customers can target specific geographically defined areas in Canada, either locally or nationally, directing the message to an area as small as a single postal route, and target the message to homes, apartments, farms or businesses, or any combination of the four.

NOTE:
Target areas may include multiple types of points of call. For example, customers can maximize their reach of home owners by selecting farms and homes on a targeted postal route.
1.5.1.2
Precision Targeter application

The Precision Targeter application is an online application providing new and existing customers with the ability to create and prepare an Unaddressed Admail campaign. See canadapost.ca/precisiontargeter.

The application provides a simplified user experience enabling customers to access existing tools (e.g., walk maps, geographic and demographic data, etc.) as well as other basic attributes such as:

  1. Searching by multiple levels of geography (e.g., municipality or FSA) through the use of GIS (Geographic Information Systems) mapping software.
  2. Defining target areas by using parameters such as Radius, Drive Time, Drive Distance, etc.
  3. Allowing the user to identify, select and modify address attributes.

The application also allows users to Order once they have completed their targeting and obtained their pricing information. Customers can easily configure the bulk of their mail plan online.

1.5.1.3
Data & targeting solutions

Professional targeting services that help customers select and target areas and neighbourhoods containing their best prospects, based on demographic and geographic information. For example, if customers are looking for neighbourhoods of affluent families, young couples or neighbourhoods in which consumers are more likely to purchase cars, then Data & Targeting Solutions can help you find the areas with concentrations of these target groups. More information can be obtained by contacting a Canada Post Sales Representative.

1.5.1.4
Urban and rural delivery area counts and maps
  • Urban and rural delivery area counts - Information about the delivery areas served by Canada Post’s delivery offices is segmented into the number of houses, apartments, farms and business points of call that help customers determine the number of items needed for their mailing.

When using the Unaddressed Admail service, the delivery areas listed below are defined as follows:

Houses: Include residential dwellings that may be: detached, semi-detached or attached in a row. These dwellings have separate entrances and may be horizontal (in a row) or vertical (one on top of the other). If a business is operated from a house that is also used as a residence, the point of call is to be classified as a house.

Apartments: Include self-contained residential units within a high-rise or low-rise multiple-unit building of three or more such units that share a common main entrance to the building. If a business is operated from an apartment which is also used as a residence, the point of call is to be classified as an apartment.

Businesses: Include buildings and structures where the primary activity is commercial, industrial or institutional (institutional includes but is not limited to churches, hospitals, nursing homes, and schools).

Farms: Include residential and business buildings associated with a defined area of land (ex. fields) used to grow crops, raise animals or fish. The point of call does not necessarily have to belong to any farming association to be classified as a farm.

NOTE:
If a business is operated from a house or apartment which is also used as a residence, it is to be classified as a house or apartment.

The national database of Householder Counts is available on CD-ROM or by download from a secured Canada Post FTP site on a 12-month subscription basis, which includes monthly updates.
Visit canadapost.ca/uasupportdocuments for Individual Householder Counts, which are available free of charge.

  • Urban and rural delivery area FSA maps - An FSA (Forward Sortation Area) is the first three characters of a Postal CodeOM and represents a specific geographic area.

The FSA Maps identify the specific geographic boundaries for every FSA in Canada. This information is invaluable for anyone trying to determine sales territories, plan coverage for a direct mail campaign, or study new locations for a retail store or business. Visit canadapost.ca/uasupportdocuments to view FSA Maps online.

  • Urban and rural delivery area Route maps - Urban and Rural Delivery Area Maps provide the actual routes, or walks, covered by the Canada Post Letter Carriers (Letter Carrier routes) or Rural and Suburban Mail Carriers (Non-Letter Carrier routes). This is particularly useful for targeting local neighbourhoods. This information can be automatically transferred from the Householder Counts & Maps to the Electronic Shipping Tools (EST). Visit canadapost.ca/uasupportdocuments to view the Urban and Rural Delivery Area Maps.

1.5.2

Options

An option is a service enhancement that is not provided as part of the basic service.

  • Specified Delivery Start Date (applies to both Standard and Oversize items) – When a customer specifies the date when delivery must start (see section 4.2.4 When to deposit).
  • Transportation – If Customers wish to deposit the total mailing at a single delivery facility, Canada Post will transport these items to the delivery offices for a fee. Alternatively, customers can transport their items directly to the appropriate delivery facility(ies). When a customer deposits their Unaddressed Admail item(s) at a Distribution Centre Facility (DCF) for delivery to a Letter Carrier delivery office located in the same facility, transportation fees will not apply.
1.5.2.1
Undeliverable Unaddressed Admail

Undeliverable items will be disposed of or recycled, as determined by Canada Post. For more information refer to the Undeliverable Mail section of the Canada Postal Guide.

1.6

Consumers’ choice

Customers can target more effectively by respecting the wishes of consumers who indicate, through a self-produced notice on their mailbox or mail receptacle, that they do not wish to receive unaddressed material. The only exemptions are materials from Elections Canada and Provincial Chief Electoral Officers, House of Commons mailings, material from municipal election officials (or the Deputy returning officer) and community newspapers. Therefore, the item is received by consumers who want to receive it. Visit our Householder Data, which is available online at canadapost.ca/uasupportdocuments for the breakdown of delivery points with and without these notices.

NOTE:
Electoral Candidates sending promotional materials using the Unaddressed Admail service are not exempt from the Consumers’ Choice Program. Canada Post will continue to respect Consumer’s wishes to not receive unaddressed materials from Electoral Candidates.

1.6.1

Where the items will be delivered

Subject to Consumers’ Choice, Unaddressed Admail items are delivered to the consumer’s regular mail location (e.g., to the door, mail receptacle, community mailbox, group mailbox and/or Post Office Box).

1.7

Parliamentary mailings using Unaddressed Admail

Parliamentary mailings using Unaddressed Admail may be used by members of the House of Commons to send printed matter to constituents, free of charge, up to four times per calendar year. These mailings must consist of printed matter only. Members of the House of Commons are entitled to Parliamentary Unaddressed Admail beginning on the day that their election to the House is announced in the Canada Gazette and up to 10 days after they leave office. All mailings must be mailed in Ottawa through the House of Commons Post Office. Additional mailings, after the first four mailings, are subject to the applicable price. Contact a Canada Post representative to obtain prices.

1.8

Community newspapers

In order to be considered a community newspaper, the item must:

  • be a newspaper
  • meet the Unaddressed Admail size and weight specifications
  • contain a maximum ratio of 70% advertising, including all enclosures, to 30% news/editorial/community notices content
  • be published not more than three times a week
  • serve the community in which it is published through its news and editorial content, and this news and editorial content must be relevant to any other communities to which the paper is distributed as a community newspaper, and
  • not be a newsletter intended for a special interest group or consist of a printed sheet or pamphlet containing news or information.

If the content requirement is not met, the item may qualify as Unaddressed Admail, but will not be exempt from Consumers’ Choice (i.e., the item will not qualify for Total Points of Call).

2

Content, Format and Physical Characteristics

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To be eligible as Unaddressed Admail, the items mailed must meet the criteria specified for the Unaddressed Admail service and must be prepared for mailing in such a manner as to prevent loss or damage to any item and permit easy verification of each item. See Section 5 Criteria for Qualification in the General Terms and Conditions.

Items submitted as Unaddressed Admail that do not meet the content, format and physical characteristics specified for the Unaddressed Admail service and the various mail preparation and other requirements outlined in this Agreement, may not qualify for Unaddressed Admail service and prices.

2.1

Content

2.1.1

What is acceptable as Unaddressed Admail?

Unaddressed Admail consists of printed matter and non-printed matter such as product samples for delivery that are not addressed to a specific address in Canada. In order to provide maximum flexibility and choice, the customer’s advertising piece can take on a variety of forms and content, including, but not limited to:

  • flyers
  • newspapers
  • cards
  • coupons
  • single sheets
  • envelopes
  • catalogues
  • magazines
  • brochures
  • samples
 
NOTE:
Must be prepared for mailing in such a manner as to prevent loss or damage to any item and to permit easy examination of each item.

2.1.2

Inserts (enclosures/attachments)

2.1.2.1
Preparing inserts and enclosures

Inserts can be placed in a newspaper, magazine, catalogue, envelope or self-mailer. To be acceptable the Inserts must be attached, enclosed or folded into the Unaddressed Admail item in order to become an integral part of the item and not become separated during normal handling of the mail.

In order to confirm that an insert is an integral part of an item, a “pinch test” must be performed.

How to perform the “pinch test”:
Place the middle of the item’s fold (or spine) in the palm of your hand, between your thumb and fingers. Grasp the item tightly, and shake it back and forth (horizontally) with its open end facing downward.

If the inserts become separate during this test the piece is not acceptable and must be reworked by the customer by doing one of the following:

  • enclose the item, including inserts, within a “plastic” wrapper or envelope (also referred to as a polybag)
  • affix stickers, tape or tabs to the top and bottom open edges of a folded item, or on the open edge opposite the fold, or on all the open edges
  • enclose the inserts into a newspaper by enclosing all inserts within one insert or wrapper to create one spine and then placing the insert package within one quadrant of the newspaper, ensuring the spine of the insert is facing the outside edge of the newspaper
  • place the inserts within the pages of the item and then fold the item to form a common fold
  • if there are two sections to the item, place the insert between the two sections and then fold the item to form a common fold
  • staple the inserts, provided that the staples are enclosed or covered in a manner that prevents exposure during normal handling
  • glue the inserts, provided that both the glue and the paper are strong enough to retain the insert within the item.
2.1.2.2
Samples

A sample consists of non-printed matter, or a trial size portion of an actual product. It may be distributed on its own, attached, or enclosed in an envelope with or without printed matter. A sealed envelope may contain a single sample or multiple samples. The customer will be charged based on the overall weight of the item, including the sample(s). Some restrictions apply. For instance, CDs and DVDs are not acceptable in hard jewel cases, however, they can be mailed using soft plastic cases such as DVD movie cases.

Ensure each item, including any sample(s), is mailable and consider the following:

  1. If it contains a scented item, it is to be sealed in such a manner that prevents the scent from escaping. Similarly, liquids and powders must be appropriately packaged. However, if it contains a scented item produced using micro-encapsulated scent infused ink/lacquers, it does not need to be sealed provided the scented patch is covered or contained within the mailed item.
  2. If it contains a common allergen item such as peanuts, sesame seeds, tree nuts (e.g. almonds, walnuts) or eggs, it is to be packaged properly and labelled to minimize the potential for allergic reactions.

Visit ABCs of Mailing and Non-mailable Matter at canadapost.ca/postalguide for more information.

2.1.2.3
Magnets

Magnets cannot be mailed as an Unaddressed Admail item; however, they are acceptable when enclosed (e.g. in envelopes, self-mailers or folded wrappers, etc.) or attached (e.g. to a backer card, printed matter or other non-printed matter, etc.) if the magnetized portion of the item is covered. The item, including the magnet, should be reviewed for approval by an authorized Canada Post Representative prior to mailing.

2.1.2.4
Business Reply Mail

A Business Reply Mail™ item (card or envelope) may be included as part of an Unaddressed Admail item, provided the customer has entered into an appropriate Agreement with Canada Post for Business Reply Mail.

2.1.3

What is unacceptable as Unaddressed Admail?

Items submitted as Unaddressed Admail that do not meet the requirements specified for Unaddressed Admail and the various mail preparation and other requirements outlined in this Agreement, may not qualify for Unaddressed Admail service and prices.

For information on unacceptable items, see section 2.1.4 Non-mailable matter or refer to the Canada Post Corporation Act and Regulations.

2.1.4

Non-mailable matter

Generally, non-mailable matter means any item that:

  • is prohibited by law (e.g., illegal, obscene, fraudulent)
  • is non-mailable due to the fact that it fails to meet certain physical characteristics (see section 2.3) or marking requirements (see section 2.2.4)
  • contains products or substances that could:
  • cause injury to those handling the mail
  • cause damage to postal equipment or other items
  • cause entrapment of other items
  • contains sexually explicit material unless it is sent in an opaque envelope with the words “ADULT MATERIAL” or similar wording.
NOTE:
Sexually explicit material that is sent as Unaddressed Admail means images or representations of nudity that are suggestive of sexual activity; images or representations of sexual intercourse, with no context suggesting violence or degradation; or written text that describes sexual acts in a way that is more than purely technical, with no context suggesting violence or degradation.

Any item bearing a modified postage stamp in contravention of section 52, or bearing a word or mark in contravention of section 58, of the Canada Post Corporation Act is also non-mailable matter. Dangerous substances or articles prohibited by law are not acceptable as Unaddressed Admail.

It is the customer’s obligation to ensure an item does not constitute non-mailable matter and is otherwise acceptable for mailing. For information on how non-compliant items will be handled, refer to the Unaddressed Admail Terms and Conditions.

Visit Non-mailable Matter in the Canada Postal Guide for more information.

2.1.4.1
Solicitations by mail

Solicitations (offers) having the general appearance of a bill, invoice, or statement of account where there is no obligation to make a payment in relation to the offer unless accepted, must adhere to the regulatory obligations detailing wording and format requirements. For the official requirements of the Solicitations by Mail Regulations made under the Canada Post Corporation Act, go to http://laws.justice.gc.ca/en/showtdm/cr/C.R.C.-c.1295.

2.2

Format

2.2.1

No destination address on Unaddressed Admail items

Items must be unaddressed, but may bear wording, such as “HOUSEHOLDER”, “OCCUPANT”, “RESIDENT”, “BUSINESS OWNER”, “MARKETING MANAGER”, “PURCHASING MANAGER” or “BOXHOLDER”, without any further destination address.

NOTE:
It is acceptable for items to contain an address (e.g. business location) on the back or front of the item, however it should not be written in an address block format. Options include removing the province and/or Postal Code or placing the address elements on the same line. For Business Reply Mail™ items, the specific Business Reply Mail address may be visible.

2.2.2

Co-op mailings

Co-op mailings are items designed or published primarily for advertising purposes and featuring two or more items or advertisements from different advertisers printed on a single sheet, card or coupon booklet, or mailed in an envelope or wrapper that prevents separation.

Minimum advertising space requirement
 
  • When two or more companies are participating in a Co-op mailing, the owner of the mailing must advertise on a minimum of 10% of the space visible on the outside of the item. Other participants are not subject to minimum space requirements.
How advertising space will be calculated
 
  • When items are enclosed in an opaque wrapper (opaque bag or envelope), the minimum advertising space of 10% applies to the wrapper itself.
 
  • When items are enclosed in a clear wrapper (such as a poly wrapper), the minimum advertising space of 10% applies to the items visible from the outside of the wrapper, unless otherwise printed on the wrapper itself.
Criteria to qualify as an advertiser
 
  • To be an advertiser, customers must make a descriptive representation for the purpose of directly promoting the sale of a product or service to the recipient. Offers include, but are not limited to, discount coupon or special offer on a product or service. Customers cannot simply print their name at the bottom of a single sheet or card and be considered an advertiser.

Canada Post reserves the right to refuse, at its sole discretion, any Co-op mailing that does not meet its criteria, including, without limitation, a mailing by a customer that is primarily engaged in the reselling of the Co-op Mailing Service rather than promoting its own products or services.

2.2.3

Customer identification

Each Unaddressed Admail item must bear the customer’s name.

In the case of co-op mailings and/or mailings completed on behalf of a group, the name of the customer (i.e., the owner of the co-op mailing or of the mailing completed on behalf of the group) must be clearly identified on the item, for example: Mailed by “NAME OF CUSTOMER (SENDER)” in order to inform the recipient of who the sender is.

2.2.4

Markings

Customers may use the “Delivered by” logo on items delivered by Canada Post with the prior written consent of the Director, Marketing and Brand or her/his designate. They can be contacted at info.brand@canadapost.ca. Visit canadapost.ca/logo for available artwork.

Any use by the customer must then be only in strict accordance with the consent granted. Any unauthorized use is an offence under the Canada Post Corporation Act and Regulations as well as being an infringement of Canada Post's trade-marks and official marks.

Note that an item will be considered non-mailable matter if, on the outside, it is marked or labelled with any of the following that were not provided or authorized by Canada Post:

  • any design likely to be mistaken for a postage stamp, meter impression, service label or any other mark suggesting that postage has been paid
  • any label or endorsement implying that it will be given special handling, delivered faster or be provided with any service that has not been purchased by the customer. (However, customers may include labels on items that are directed to the addressee as an instruction that is clearly related only to the enclosure and would not otherwise result in the item being non-mailable matter. Examples of acceptable wording include “URGENT”, “RUSH” and “IMPORTANT COMMUNICATION ENCLOSED”), and
  • any facsimile of any label, endorsement or marking used by Canada Post that might cause confusion so as to affect its handling, e.g., confusion as to the service the customer has paid for.

It is the customer’s obligation to obtain approval for any proposed endorsement or other markings from Canada Post prior to printing.

NOTE:
In no event may third parties use or replicate the tagline “From anywhere… to anyone™”. This tagline is Canada Post’s corporate tagline and is reserved for the exclusive use of Canada Post. No third parties will be granted permission to use or replicate this tagline or permitted to create a “spin-off” of this tagline.
2.2.4.1
No postal indicia

There are no postal indicia for the Unaddressed Admail service. Postal indicia markings are not acceptable on Unaddressed Admail items with the exception of the Business Reply Mail indicia and/or the “Basic Identifying Information” for Publications Mail items mailed as Unaddressed Admail items.
Visit canadapost.ca/indicia for more information regarding postal indicia.

2.3

Physical characteristics

Items delivered by Canada Post Letter Carriers have different size and weight specifications than those delivered on Non-Letter Carrier delivery modes.

Each Unaddressed Admail item must meet the applicable size and weight requirements as outlined below.

NOTE 1:
The metric unit is the official measure. Imperial equivalents are provided for reference and convenience only.
2:
Sizes apply to residential and business distribution.
3:
Specifications include all inserts and enclosures.
Table 7: Items delivered on letter carrier routes*
Category
Length
Width
Thickness
Weight
Minimum size
70 cm2 area (10.9 in2)
(see Figure 1)
0.18 mm
(0.007 in)
N/A
Standard
max.
30.50 cm
(12 in)
15.24 cm
(6 in)
1.91 cm **
(0.75 in)
230 g
(8.1 oz)
Oversize (O/S)
max.
30.50 cm
(12 in)
22.85 cm
(9 in)
1.91 cm **
(0.75 in)
230 g
(8.1 oz)
*
The delivery mode that falls under the specifications of Letter Carrier Routes is simply “LC” (for Letter Carrier).
**
The thickness of an Unaddressed Admail item must be measured at the thickest area of the item.
Figure 1: Examples of measuring minimum size requirements
Table 8: Items delivered on non-letter carrier routes*
Category
Length
Width
Thickness
Weight
Standard
max.
30.50 cm
(12 in)
15.24 cm
(6 in)
3.81 cm
(1.5 in)
1,000 g
(35.3 oz)
Oversize (O/S)
max.
35.56 cm
(14 in)
28 cm
(11 in)
3.81 cm
(1.5 in)
1,000 g
(35.3 oz)
NOTE:
For mailings destined to Non-Letter Carrier Routes containing items weighing over 500 g and up to 1,000 g, the customer must schedule the mailing by contacting a Canada Post representative or calling the Commercial Service Network at 1-866-757-5480.
*
All other delivery modes, which include RR (rural routes), SS (suburban services), GD (general delivery), LB (lock boxes), CF (call for), MR (motorized routes) and DIR (directs) fall under the specifications for “Non-Letter Carrier Routes”.

3

Preparing the Mailing

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Proper mail preparation is important to ensure that Unaddressed Admail items are processed and delivered efficiently.

3.1

Minimum volume requirements for distribution

The minimum volume for distribution is:

  • the complete distribution of a given route; or
  • the complete distribution to only houses, apartments, farms, businesses, or any combination, on a given route.

When mailing to more than one route:

  • less than full coverage of a given route is permitted, however these items will be delivered until depleted (in no particular order).

It is the customer’s responsibility to provide the necessary quantities declared on the order and required for distribution. Canada Post will not be liable for shortages between volumes declared and volume inducted. Distribution information is available through the Householder Count Data. Visit canadapost.ca/uasupportdocuments.

In some cases, a Letter Carrier route may cover more than one Forward Sortation Area (FSA). This is referred to as a “split walk”. Customers may choose which FSA within the split walk they wish to have covered by using the “Fully Featured” (EST Online or Electronic Shipping Tools 2.0) option, or by indicating the selected FSA on the Unaddressed Admail Delivery Slip when using a manual Order (Statement of Mailing).

3.2

Version specific and variable printing

Items that contain variable printing, such as different offers or business locations, and do not require specific delivery instructions, are acceptable for delivery provided that the item's customer identification, physical dimensions, and advertised products or services remain the same. These items will be distributed at random and do not require special bundling and labelling requirements.

If customers wish to send different versions of items within an Unaddressed Admail mailing (e.g., identical envelopes with varying content) to specific delivery routes within a delivery installation, customers must ensure that each version:

  • is bundled and containerized separately
  • each version is identified with a distinct title in the Title of Mail Piece field (only applicable when using the Electronic Shipping Tools 2.0.)
  • has its own Unaddressed Admail Delivery Slip (applicable only to Manual Orders) and has container labels that indicate the Unaddressed Admail Delivery Slip control number
  • is entered on separate lines on the Order (Statement of Mailing), and
  • has the FSA and target area (i.e., houses, apartments, farms, businesses) printed on the piece, if there are different versions per Letter Carrier route or Non-Letter Carrier delivery mode.

An Unaddressed Admail Delivery Slip (ADS) is not required when using the Fully Featured (EST online or Electronic Shipping Tools 2.0), Precision Targeter application and Express Order Entry versions. Refer to section 4.1.1.1 Electronic Shipping Tools (EST) for more information.

NOTE:
Customers using the Electronic Shipping Tools 2.0 to create their Version Specific Mailings must ensure each version is bundled separately within the appropriate container as identified by the “Title of Mail Piece” field on the container label. Version specific mailings created when using the Electronic Shipping Tools 2.0. do not require an Unaddressed Admail Delivery Slip.

3.3

Bundling and containerization

3.3.1

Bundling and strapping

Unaddressed Admail items, including inserts and samples, must be bundled so that each bundle can be held comfortably in one hand.

  • A bundle must not consist of more than 200 items per bundle and must not exceed 15.24 cm in height for items weighing up to 500 g and 20.0 cm in height for items weighing over 500 g and up to 1,000 g.
  • All bundles must contain equal quantities (i.e., bundles of 25, 50, 100), except the last bundle of a mailing for each Delivery Facility which may be smaller and is referred to as a “residue” bundle.

Each bundle must be secured to prevent breaking open during handling or while in transit. Single strapping is acceptable with Standard and Oversize (O/S) items when using plastic strapping material or elastic bands. Double strapping of bundles is recommended when using strings or manually-applied plastic straps.

3.3.2

Containers

Bundles must then be enclosed in one of three types of containers approved when mailing Unaddressed Admail:

  • Canada Post-supplied hard sided containers (Lettertainers and flats tubs). When using hard-sided containers Lettertainers can be used for Standard and Oversize (O/S) items. Flats tubs may only be used for
    Oversize (O/S).
  • Customer-supplied cardboard boxes that should not exceed 535 mm (length), 251 mm (width) and 303 mm (depth). Other container options must be pre-approved by Canada Post. Customers considering other containerization alternatives must contact the Commercial Service Network to request an assessment.
  • Customers may produce their own Cardboard Lettertainers using the manufacturing specifications posted online at canadapost.ca/mailpreparation.
  • Flexipack™ pouches. Containers for each delivery office should be properly secured. The specific consolidation requirements for Flexipack pouches can be found in the Unaddressed Admail Mail Preparation and Presortation Guide at canadapost.ca/mailpreparation.
  • The maximum weight of the Lettertainer, flats tub or customer-supplied container and enclosed bundles cannot exceed 22.7 kg. The weight cannot exceed 6 kg for Small Flexipack pouch and 11 kg for Large Flexipack pouch.
  • All containers are to be filled as much as possible, without exceeding 22.7 kg. There are no minimum fill requirements when hard-sided containers are used.

Refer to the following documents for Canada Post’s container specifications: canadapost.ca/uasupportdocuments.

4

Depositing the Mailing

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4.1

Prior to depositing

4.1.1

Creating an Order (Statement of Mailing)

Prior to depositing a mailing at a given deposit location, an Order (Statement of Mailing) must be properly completed and transmitted. A copy of the Order (Statement of Mailing) must accompany the first deposit of the mailing. Non-transmitted Orders (Statements of Mailing) may be subject to a surcharge. Visit canadapost.ca/surcharges for additional information.The use of the EST Online, Precision Targeter, or the EST 2.0 version of the Electronic Shipping Tools (EST) to prepare and transmit Orders (Statements of Mailing) is mandatory to access Contract prices. Manually prepared Orders (Statements of Mailing) are subject to Non-Contract prices.

An Unaddressed Admail Delivery Slip (ADS) is required when using a manual Order (Statement of Mailing).

4.1.1.1
Electronic Shipping Tools (EST)

Customers have the option of using either the EST Online version, Precision Targeter, or the EST 2.0 version of the Electronic Shipping Tools (EST). The EST 2.0 can be downloaded to prepare Orders (Statements of Mailing).

The EST software is free of charge and can be accessed through the Business segment of the Canada Post website at canadapost.ca/newuser. Customers must register once in the Business segment of the website to access the EST. For technical enquiries, customers can call the Technical Help Line at
1-866-511-0546.

NOTE:
Customers are required to provide a copy of the Order (Statement of Mailing) to an authorized Canada Post representative at deposit sites at the time of mailing or before transporting the items directly to a local deposit location.
4.1.1.2
Unaddressed Admail delivery slip(s)

An Unaddressed Admail Delivery Slip (ADS) is only required when using a Manual Order (Statement of Mailing).

The completion of this form is essential for providing the specific delivery instructions for our carriers, including the selected Forward Sortation Area (FSA) and route numbers. When completed, the customer must take the Unaddressed Admail Delivery Slip, along with the Order (Statement of Mailing) and valid method of payment, to the Canada Post facility. The Unaddressed Admail Delivery Slip(s) must be placed within the residue or smallest bundles, in the last container (i.e., 5 of 5) for each delivery installation selected. In the case of version-specific mailings, each version must have its own Unaddressed Admail Delivery Slip.

4.1.1.3
Partial mailings and downstream shipments

If an Unaddressed Admail mailing is inducted in more than one deposit and:

  • In more than one location or on more than one date, three copies of the Order (Statement of Mailing) must describe the entire mailing and be submitted with the first deposit and two additional copy of the Order must accompany each subsequent deposit. Partial mailings must be deposited in full (in their entirety) no later than 15 days from the first deposit date.
  • In a single location on the same date, three copies of the Order (Statement of Mailing) must describe the entire mailing and be submitted with the first deposit. The customer will be invoiced for the total mailing as declared on the Order (Statement of Mailing).
NOTE:
If the Fully Featured (EST online or Electronic Shipping Tools 2.0) is used, it will automatically produce an Order (Statement of Mailing) that describes the entire mailing and the portion being partially deposited.

If an Unaddressed Admail mailing is deposited at approved downstream sites:

  • One copy of the Order (Statement of Mailing) must describe the entire mailing and be submitted with the first deposit and two additional copies of the Order must accompany each subsequent deposit.
NOTE 1:
Orders (Statements of Mailing) for partial mailings and downstream shipments cannot be prepared and submitted using the Precision Targeter application or “Express Order Entry” version of the EST.
2:
The online and the Electronic Shipping Tools (EST) 2.0 “Fully Featured” versions of the EST will automatically generate the appropriate quantity of documents for partial mailings and downstream shipments. Three copies of the Order (Statement of Mailing) for the first deposit plus two copies for each additional deposit will be printed.

4.2

At the time of deposit

4.2.1

Required at time of deposit

Each Unaddressed Admail Order (Statement of Mailing) must be:

  • accompanied by two printed copies of the electronically prepared and transmitted Order (Statement of Mailing) or the original of a manually prepared Order (Statement of Mailing)

provided to an authorized Canada Post representative at the postal facility approved by Canada Post at the time of mailing, or before transporting the items directly to a local delivery facility and deemed to be the office of payment as declared on the Unaddressed Admail Delivery Slip.To confirm that the items meet Canada Post’s specifications for Unaddressed Admail, one representative sample for each variation (weight, size, content) should be provided at the time of deposit. Otherwise, one sample item will be removed from the mailing for Canada Post’s records and verification at the time of deposit.

4.2.2

Where to deposit

Unaddressed Admail items must be deposited with an authorized Canada Post Representative at a deposit location approved by Canada Post, including any retail postal facilities selected on the Order (Statement of Mailing). Unaddressed Admail items cannot be deposited in street letter boxes or other mail receptacles.

Canada Post facilities are designed to ensure that your mail is handled efficiently to avoid unnecessary delays.

Daily maximum volumes of mail have been implemented for certain types of deposit locations.

A look-up tool called Find a Deposit Location is available at canadapost.ca/depositlocations to help you identify the right deposit location for your mailing based on Postal CodeOM, mail type and quantity. In addition, this tool will provide further information such as the deposit location address and hours of deposit.

NOTE:
Items deposited after the deposit location cut-off times are considered as being deposited on the next business day. Visit canadapost.ca/cutofftimes for a list of select deposit location cut-off times.
4.2.2.1
Deposit location types

We have assessed the capabilities of our deposit locations to ensure they are properly equipped and capable of handling your mail efficiently and on time. The type of mail and the volume which can be accepted in each of these facilities have been defined into the following Deposit Location Types:

  • Receipt Verification Units (RVUs) accept all products and all volumes with the exception of machineable mail (i.e.: mail prepared in accordance with the Machineable Mail Specifications). Not all RVUs are approved to accept all types of Machineable Mail. This list of approved induction locations for Machineable Mail can be found at canadapost.ca/cutofftimes.
  • Commercial Deposit Centres (CDCs) are facilities that are equipped to accept, verify, and process commercial mailings. Commercial mailings deposited at a CDC will continue to be processed at a Canada Post mail processing plant. These deposit locations can accept up to the equivalent of 2 shipping units (monotainers/pallets) CDC Level 1, 3 shipping units (monotainers/pallets) CDC Level 2 or 7 shipping units (monotainers/pallets) CDC Level 3 – of commercial mail per day per customer with the exception of Machineable Mail (customers exceeding these volumes will be referred to the nearest RVU).
  • Corporate Post Offices accept all commercial products except Machineable Mail. These deposit locations can accept up to the equivalent of five containers (Corporate Post Office Level 1) or 12 containers (Corporate Post Office Level 2) – of commercial mail per day per customer with the exception of Machineable Mail (customers exceeding these volumes will be referred to the nearest CDC or RVU).
  • Delivery Facilities that have not been designated as CDCs will not accept commercial mailings, except Unaddressed Admail for local delivery (to a maximum of full coverage for that Delivery facility).

Refer to the Find a Deposit Location tool at canadapost.ca/depositlocations to identify the right deposit location for your mailing based on mail type and quantity.

Table 9: Maximum volume acceptable per day, by deposit location for Unaddressed Admail
Product Type
Deposit Location Type
Maximum Volume
(Per Day)
Standard &
Oversize
Receipt Verification Unit (RVU)*
No maximum
Commercial Deposit Centre (CDC) - LEVEL 1
2 shipping units***
(monotainers/pallets)
Commercial Deposit Centre (CDC) - LEVEL 2
3 shipping units***
(monotainers/pallets)
Commercial Deposit Centre (CDC) - LEVEL 3
7 shipping units***
(monotainers/pallets)
Corporate Post Office - LEVEL 1
5 containers**
Corporate Post Office - LEVEL 2
12 containers**
Delivery Facility
No maximum at the delivery facility responsible for local delivery****
Find a Deposit Location at canadapost.ca/depositlocations.
NOTE:
Commercial Deposit Centre (CDC) Levels 1, 2 and 3 and Delivery Facilities are not equipped to process mail received in monotainers or pallets that are double-stacked.
*
For Unaddressed Admail, visit “Induction Locations and Cut-off Times” at canadapost.ca/cutofftimes for the list of approved sites.
**
Containers include Canada Post-supplied Lettertainers and Flats tubs Flexipack pouches and customer-supplied cardboard containers.
***
A monotainer can accommodate approximately 36 Lettertainers or 24 Flats tubs.
****
Not applicable for mailings requiring transportation to another delivery facility.

Unaddressed Admail items destined for the same Canada Post Delivery Installation must be deposited on the same date. The delivery cycle start and end date will be adjusted based on the date and time that the mailing is actually received.

Customers may deposit mailings that include a portion for local delivery and the remaining portion requiring transportation. However, they must be prepared in separate lettertainers, flats tubs, customer-supplied container(s), monotainer(s) or pallet(s) when applicable.

Unaddressed Admail prices apply to items destined for delivery within the area served by the delivery facility where the items are deposited. If the customer wishes to have Canada Post forward items to any other delivery area, a Transportation fee will apply. Transportation fees apply to all Unaddressed Admail items transported from a Canada Post facility to any other delivery facility.

Parliamentary mailings using Unaddressed Admail are to be deposited only in Ottawa at the House of Commons Post Office.

Unaddressed Admail items cannot be deposited in street letter boxes or other mail receptacles.

4.2.3

Mailings that do not meet Unaddressed Admail requirements

If an item or any of its components is tendered as Unaddressed Admail and does not qualify for Canada Post’s Unaddressed Admail service, then the process outlined in the General Terms and Conditions applies.

See Section 5 Criteria for Qualification in the General Terms and Conditions component of this customer Guide.

4.2.4

When to deposit

Customers may choose between one of the following two delivery options based on their delivery requirements:

4.2.4.1
“Specified delivery start date” mailings

When the delivery start date is specified by the customer, the mailing must be deposited:

at a Delivery Installation responsible for local delivery in an urban centre,
Customers must deposit their mailing no later than 11:00 a.m. on the day prior to the specified delivery start date. Mailings cannot be deposited earlier than 72 hours (three business days) prior to the delivery start date.
at a Non-Letter Carrier office for local delivery (including corporate offices and depots approved to accept Unaddressed Admail),
Customers may deposit their mailing during regular deposit location hours on the business day prior to the delivery start date. Mailings cannot be deposited earlier than 72 hours (three business days) prior to the delivery start date.
at a Drop-off Location for Canada Post to transport nationally or regionally to local Delivery Installations,
Customers can deposit their mailing as determined by the number of business days required by Canada Post Delivery Standards to meet the delivery start date. Mailings cannot be deposited earlier than 48 hours (two business days) prior to the determined deposit date.
NOTE:
The delivery start date as indicated on the Order (Statement of Mailing) will be adjusted to “upon receipt” delivery for all mailings deposited earlier or later than the required times as indicated above.
4.2.4.2
“Upon receipt” mailings

When the delivery start date is not specified and the mailing is deposited:

at a Delivery Installation responsible for local delivery in an urban centre,
mailings deposited by 11:00 a.m. may** be delivered* the next business day. Mailings received after 11:00 a.m. may result in the delivery* beginning the second business day after the deposit of the mailing.
at a Non-Letter Carrier office for local delivery (including corporate offices and depots approved to accept Unaddressed Admail),
mail delivery* may** begin on the next business day.
at a Drop-off Location for Canada Post to transport nationally or regionally to local Delivery Installations,
Delivery* will follow the above guidelines once it has arrived at the local delivery office.
*
The Delivery Standard is based on the size and weight specifications of the item.
**
Subject to operational capacity.
NOTE:
Delivery standards for items deposited at Canada Post Receipt Verification Unit (RVU) sites are subject to cut-off times. Mail deposited after the cut-off time is considered as being deposited on the next business day. Visit canadapost.ca/cutofftimes for current cut-off information for each RVU site.

5

Pricing

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5.1

Unaddressed Admail pricing

In order to take advantage of Unaddressed Admail prices, the customer must meet all applicable requirements, including specifications and mail preparation requirements for Unaddressed Admail, as outlined in this Agreement.

Refer to the Unaddressed Admail Price Sheet at canadapost.ca/uasupportdocuments for the applicable published prices for Standard and Oversize Unaddressed Admail.

5.1.1

Incentives

Qualifying customers may be offered discounts and/or rebates from time to time as part of promotional campaigns or in exchange for providing Canada Post with a testimonial.

6

Unaddressed Admail Specific Terms and Conditions

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6.1

Payment terms

For general payment terms, see Paying For Your Mailing.

6.2

General terms and conditions

See General Terms and Conditions, which are modified as follows:

Replace:

3.5 Customer’s Obligations

If so specified in the Customer Guide for a Product or Service, the Customer shall include an electronic Order, in such form as approved or stipulated by Canada Post, with each mailing.

Add:

25 Ownership of Mail

The Customer agrees that Items mailed under this Agreement will be mailed only on the Customer's or its Authorized User's behalf, and that Items will not include commingled mail, being consolidated mail of a type or from sources other than those approved by Canada Post.

26 Unaddressed Admail Agreement Supplement For AdCard services

This Supplement forms part of the Customer’s Unaddressed Admail Agreement with Canada Post. This Supplement sets out the Terms and Conditions applicable to AdCard services available for Unaddressed Admail.

26.1 Terms and Conditions

Subject to the terms and conditions for AdCard for Unaddressed Admail, by ordering the AdCard services available for Unaddressed Admail, the Customer will be provided with printing on 8 point card coated one side stock, mail preparation, deposit, transportation for delivery of the AdCard item using Canada Post’s Unaddressed Admail service.

By signing and submitting the AdCard Print Request Form for Unaddressed Admail, the Customer will be deemed to acknowledge having received and agreeing to the terms and conditions specified in the following documents which form the Agreement with Canada Post for AdCard services:

  • AdCard for Unaddressed Admail Print Request Form;
  • AdCard for Unaddressed Admail Terms and Conditions;
  • AdCard for Unaddressed Admail Prices;
  • AdCard for Unaddressed Admail Specifications;
  • AdCard for Unaddressed Admail Pre-press Specifications;

All of the above may be amended from time to time.

26.2 Product Characteristics

AdCard for Unaddressed Admail is a print advertising medium available in various card formats.

26.3 Minimum Order and Volumes

On each AdCard Print Request Form for Unaddressed Admail, the Customer must order a minimum quantity per order of identical AdCard items, meeting all Unaddressed Admail requirements.

NOTE:
If the Customer requests that the AdCard mailing consist of more than one deposit on the approved Mailing Plan Preview, the deposits must be completed within a maximum number of days specified by Canada Post.

26.4 Pricing

In order to be eligible for AdCard prices, the Customer must meet all applicable requirements as outlined in the Agreement.

The Customer agrees to pay for the services requested on the AdCard Print Request Form for Unaddressed Admail plus applicable taxes.

The Customer shall pay Canada Post the applicable prices as approved and confirmed on the Print Request Form plus applicable postage and taxes.

NOTE:
The provincial sales taxes will be calculated based on the province in which the Unaddressed AdCard items are delivered.

The Customer shall pay the applicable postage and taxes in effect at the time of deposit of the AdCard mailing.

26.5 Payment

The Customer must pay for the AdCard services using a Canada Post Account. Please refer to the Account information found in the Customer Guide at canadapost.ca/uasupportdocuments.

26.6 Artwork, Proof, Mailing and Printing Quantities and Mailing Plan Sign-offs

The Customer shall provide the artwork to Canada Post’s Designated Representative as specified on the AdCard Print Request Form for Unaddressed Admail. Such artwork must meet the requirements found on the AdCard Specifications sheet for Unaddressed Admail and the AdCard Pre-press Specifications sheet for Unaddressed Admail: Supplying Electronic Artwork. If the Customer incorporates a Business Reply Mail™ item into their artwork, the Customer is responsible to ensure that the most current requirements, including specifications, are used in the creation of that artwork.

NOTE:
The Customer will need to enter into a separate Business Reply Mail Agreement in order to obtain those services.

Canada Post reserves the right to reject any copy, pictorial or otherwise, if it is considered to be in violation of any laws, advertising industry standards, or offensive to the moral standards of the community, or which Canada Post otherwise, in its sole discretion, considers unacceptable. Without limiting the generality of the foregoing, Canada Post will not deliver AdCard items that contain sexually explicit material, any information relating to bookmakers, pool-setting, betting or wagering or unlawful lottery schemes.

Canada Post, through its Designated Representative, will provide the Customer with a copy of the final artwork proof accompanied by the Proof Sign-off sheet and the Mailing Plan Preview for written approval. The Customer is responsible to promptly ensure that the final artwork proof is satisfactory in all respects and the quantities indicated on the Mailing Plan Preview are correct. Until the Customer has approved in writing, all elements, no printing of the AdCard items for Unaddressed Admail will occur.

NOTE:
The quality and accuracy of the final artwork and the mailing plan remains the responsibility of the Customer.

Once the final artwork proof and Mailing Plan Preview are approved and returned to the Designated Representative along with a signed Proof Sign-off sheet, the AdCard items will be printed in the quantities specified on the approved Mailing Plan Preview. Late or missing materials or approvals may delay the start of printing and therefore delay the mailing. Any alterations or changes requested by the Customer to the approved artwork or final Mailing Plan Preview numbers will be subject to additional charges.

Any errors or omissions on the AdCard items for Unaddressed Admail are the responsibility of the Customer regardless of whether or not the Customer has reviewed and approved the final artwork, the Mailing Plan Preview or has performed a press check.

26.7 Use of Marks and Indemnification Obligation

Except as specifically provided for in this Agreement, no party shall use any trade-marks, trade names, official marks and any other rights of another party (“the Marks”) without the prior written authorization of such other party. Nothing contained in this Agreement is intended as an assignment or grant of any right, title or interest in or to the Marks. The Customer warrants that it is the owner or licensed user of the Marks, and has the authority to and does grant Canada Post and its Designated Representative the right to use such Marks as required to perform under this Agreement. All references to AdCard and any use of any other Canada Post intellectual property by the Customer, including, but not limited to, usage of any Canada Post logos or trade names must be approved in advance in writing by Canada Post.

The Customer shall indemnify Canada Post from any and all claims, demands, loss or damage suffered by Canada Post and its Designated Representative as a result of or in any way connected with the artwork (including Marks) provided by or on behalf of the Customer.

26.8 Mail Preparation, Deposit and Delivery

The AdCard items will be prepared by the Designated Representative to meet the mail preparation requirements for Canada Post’s Unaddressed Admail service and will be delivered to the selected areas identified by, and approved in, the Mailing Plan Preview in accordance with Canada Post’s usual practices for Unaddressed Admail services.

While every reasonable effort will be made to meet the Requested Delivery Start Date identified on the AdCard Print Request Form for Unaddressed Admail, the actual deposit and hence Delivery Start Date for mailing of the AdCard items for Unaddressed Admail may vary depending on factors, including, but not limited to, the date the artwork and the Mailing Plan Preview have been approved by the Customer and provided to the Designated Representative, changes to requirements, volumes, and other factors outside of the control of Canada Post and/or its Designated Representative.

All AdCard mailings for Unaddressed Admail will be deposited in Canada. The Unaddressed Admail delivery standards will apply to all AdCard mailings for Unaddressed Admail.

NOTE:
Deposit dates and delivery standards are not guaranteed.

26.9 Limitation of Liability

With respect to the Unaddressed Admail services (the mail delivery portion of the AdCard services that commences at the time of deposit of the AdCard items), Canada Post, the Designated Representative, their directors, officers, employees and any other party whom it may be responsible for under law (each of the foregoing herein referred to individually and collectively as “the Canada Post Representative”) shall not be responsible for any direct, indirect, general, special or consequential damages arising out of this Agreement, regardless of whether such damages result from loss, mishandling, damages or delay of items posted under this Agreement.

With respect to the AdCard services other than the delivery services (being printing, mail preparation, deposit and transportation), the Canada Post Representative’s liability to the Customer for any claim, demand or cause of action whatsoever for any losses or damages arising out of, connected with, or resulting from the services (excluding mailing and delivery services) to be provided under this Agreement, will not exceed the aggregate of the fees paid hereunder in respect of a particular order (described on the Print Request Form) to which the loss or damage relates. In no event will the Canada Post Representative be liable for:

  1. any indirect, special, incidental or consequential damages, even if the Canada Post Representative has been advised of the possibility thereof, or
  2. any damages caused by an Act of God or other causes beyond the Canada Post Representative’s reasonable control, including without limitation, any mechanical, electronic or communications failure, including any system failure of any type and for any reason, prerequisite work by others, or strikes, or
  3. any claims by any third parties.

26.10 Termination

Either the Customer or Canada Post may terminate the Supplement or a particular order described on a Print Request Form at any time, without cause, by giving 10 calendar days’ notice in writing to the other.

Termination of this Agreement shall be without prejudice to any rights of the Customer or Canada Post that have accrued prior to the date of termination.

If the Customer terminates this Agreement, in whole or in part, the Customer shall be liable for and shall be invoiced for services provided up to and including the date of termination (plus any out of pocket charges incurred as a result of such early termination). Neither party shall have a right to damages as a result of termination of the Agreement.

26.11 Notices

Information and general day-to-day matters relative to specific orders described on each Print Request Form shall be sent to Canada Post’s Designated Sales Representative identified on the Print Request Form, and to the Customer at the address specified in Section 1 on the same form. All other Notices (i.e., contract issues) shall be handled in accordance with the corresponding section entitled Notices in the Customer Guide’s General Terms and Conditions.




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