Unaddressed Admail™ Customer Guide

Effective June 22, 2009

Amendment/Revision

Customers should ensure they are using the most current version of the Customer Guide, including all amendments and other applicable documents, which are posted on the Canada Post website. See in particular, www.canadapost.ca/postalservices for key documents.

Significant changes appear in red in the electronic version.

In addition, when there is an amendment or a revision to the document, the version number will be modified as follows:

• an amendment increases the first digit in the version (e.g., version 2.0, 3.0).
• a revision increases the second digit in the version (e.g., version 1.1, 1.2).
• the version number restarts at 1.0 every January of a given year.

Table of Contents

1

Service Overview

1.1	The Purpose of This Unaddressed Admail Customer Guide

This Customer Guide has been designed to give Customers the detailed information needed to get the most from Canada Post’s Unaddressed Admail service.

This Customer Guide forms part of the Agreement between the Customer and Canada Post. It explains the qualifications and other terms and conditions under which this service is provided.

Customers should ensure they are using the most current version of the Customer Guide, including all amendments and other applicable documents, which are posted on the Canada Post website. See in particular, www.canadapost.ca/postalservices for key documents.

It is the Customer’s obligation to meet all the requirements outlined in the Unaddressed Admail Agreement.

1.2	What is Unaddressed Admail?

1.2.1

A Targeted Direct Mail Service

Unaddressed Admail is one of Canada Post’s targeted direct mail services. It consists of printed and non-printed matter such as product samples that are not addressed to specific delivery addresses in Canada. Items must be unaddressed but may bear wording, such as: “HOUSEHOLDER”, “OCCUPANT”, “RESIDENT”, “BUSINESS OWNER”, “MARKETING MANAGER”, “PURCHASING MANAGER” or “BOXHOLDER” without any further address.

Our Unaddressed Admail service delivers advertising messages to more than 13 million mailboxes served by Canada Post. Unaddressed Admail provides geographic, demographic and lifestyle information to target mailings to neighbourhoods or localities that have the highest potential audience – without a Customer database.

The impact of an Unaddressed Admail item is defined by the four Rs – the item is received, read, recalled and responded to. Unaddressed Admail can help build Customer traffic, develop relationship marketing with groups of Customers, or advertise a special offer. Customers can easily measure the effectiveness of their campaign by including a Business Reply Mail™ card.

Canada Post’s Unaddressed Admail service puts the power of direct mail into the hands of every advertiser. Through its vast delivery network, Canada Post is able to get the mail received, read, recalled and responded to by more Canadians.

Visit www.canadapost.ca/uasupportdocuments for support documents showing Unaddressed Admail requirements.

1.2.2

Reaching Your Customers

With Canada Post’s targeting tools, Customers can determine the number of items required to reach their audience (by Forward Sortation Area [FSA] and delivery mode [e.g., Letter Carrier Walk LC0001]) and the postal facility that will be delivering their Unaddressed Admail.

The Unaddressed Admail service provides unduplicated coverage of both urban and rural markets. Customers who are mailing with Canada Post's Unaddressed Admail service can select and target the areas and neighbourhoods of their best prospects based on demographic and geographic information, using Canada Post's database and Statistics Canada data. As well as a combination of other data sources, such as:

• Consumer Expenditure Data
• PSYTE Canada data
• Info Canada (formerly Canadian Business Index)
• Standard geographic targeting for CPC route data.

1.2.2.1

GeoPost™ Plus

A targeting service that helps Customers select and target areas and neighbourhoods containing their best prospects, based on demographic and geographic information. For example, if Customers are looking for neighbourhoods of affluent families, young couples or neighbourhoods in which consumers are more likely to purchase cars, then GeoPost Plus can find the areas with concentrations of these target groups. More information can be obtained by contacting a Canada Post Sales Representative.

1.2.2.2

Householder Counts

Information about the delivery areas served by Canada Post’s delivery offices is segmented into the number of houses, apartments, farms and business points of call that help Customers determine the number of items needed for their mailing.

When using the Unaddressed Admail service, the delivery areas listed below are defined as follows:

Houses: Include residential dwellings that may be: detached, semi-detached or attached in a row. These dwellings have separate entrances and may be horizontal (in a row) or vertical (one on top of the other). If a business is operated from a house that is also used as a residence, the point of call is to be classified as a house.

Apartments: Include self-contained residential units within a high-rise or low-rise multiple-unit building of three or more such units, that share a common main entrance to the building. If a business is operated from an apartment which is also used as a residence, the point of call is to be classified as an apartment.

Businesses: Include buildings and structures where the primary activity is commercial, industrial or institutional (institutional includes but is not limited to churches, hospitals, nursing homes, and schools).

Farms: Include residential and business buildings associated with a defined area of land (ex. fields) used to grow crops, raise animals or fish. The point of call does not necessarily have to belong to any farming association to be classified as a farm.

The national database of Householder Counts is available on CD-ROM or by download from a secured Canada Post FTP site on a 12-month subscription basis, which includes monthly updates. Visit www.canadapost.ca/uasupportdocuments for Individual Householder Counts, which are available free of charge.

1.2.2.3

FSA Maps

An FSA (Forward Sortation Area) is the first three characters of a Postal Code^OM and represents a specific geographic area.

The FSA Maps identify the specific geographic boundaries for every FSA in Canada. This information is invaluable for anyone trying to determine sales territories, plan coverage for a direct mail campaign, or study new locations for a retail store or business. Visit www.canadapost.ca/uasupportdocuments to view FSA Maps online.

1.2.2.4

Letter Carrier Walk Maps

Letter Carrier Walk Maps provide the actual routes, or walks, covered by the Letter Carriers. This is particularly useful for targeting local neighbourhoods. This information can be easily transferred to the Unaddressed Admail Delivery Slip to provide delivery instructions for Canada Post, to ensure items are delivered to the specific target audience. Visit www.canadapost.ca/uasupportdocuments to view the Letter Carrier Walk Maps online.

1.2.3

AdCard™ for Unaddressed Admail

AdCard for Unaddressed Admail is a “one-stop” solution that combines the strengths of Unaddressed Admail and the impact of a high-quality card format.

The “one-stop” solution includes:

• targeting support: geographic/demographic/lifestyle
• choice of card format with creative options
• printing of the card: visual with high impact
• mail preparation
• deposit at a Canada Post facility
• transportation of items to delivery installation(s)
• final delivery via Unaddressed Admail.

Some creative options available for AdCard for Unaddressed Admail are as follows (additional fees apply):

• perforations
• scratch and win
• die cuts
• addition of a fifth colour
• 8 point (0.008) stock coated on 2 sides
• 10 point (0.010) stock coated on 1 side
• plate changes.

Visit www.canadapost.ca/adcard for additional information.

1.3	Service Standards

1.3.1

Service Standards Overview

Service standards are estimates of how long it will take for the mail to be delivered from the point of deposit to the destination points. Service standards are not guaranteed.

Unaddressed Admail service standards are comprised of two components:

• transportation time, and
• delivery cycle.

The Customer can determine the service standard for their mailing by adding these two components.

Most urban and suburban areas are served by Canada Post Letter Carriers (Letter Carrier routes). Many rural areas or rapidly growing suburban areas are served by rural and suburban mail carriers with somewhat different delivery cycles (Non-Letter Carrier routes). Customers can consult the Householder Count Data at www.canadapost.ca/uasupportdocuments to determine which applies to their mailing.

1.3.2

Transportation Time

Transportation time is the number of business days required to move Unaddressed Admail items from the Canada Post facility where the Customer deposits the items to the Canada Post facility from which the items will be delivered.

If the Customer deposits their mailing at the same facility from where items will be delivered, transportation time does not apply.

Visit www.canadapost.ca/transportationtime for additional information on service standards, including transportation time and delivery cycle.

1.3.3

Delivery Cycle

The delivery cycle reflects the number of business days normally required to complete delivery of properly prepared Unaddressed Admail items. The delivery cycle varies based on the weight and size of the item and the target area. The delivery cycle must be added to the transportation time.

1.3.3.1

Delivery Cycle – Letter Carrier Routes

Mailings must be deposited at the Letter Carrier delivery facility by 11:00 a.m. on the business day prior to the specified delivery cycle start date.

1.3.3.2

Delivery Cycle – Non-Letter Carrier Routes

Customers may deposit their mailing during regular deposit location hours on the business day prior to the delivery start date.

For additional information on service standards for Unaddressed Admail, including transportation time and delivery cycle, visit section 3.3 “Unaddressed Admail™” of the “Service Standards” chapter.

1.4	Service Features and Options

1.4.1

Features

A feature is provided as part of the basic service.

1.4.1.1

Whom Can I Target?

Customers can target specific geographically defined areas in Canada, either locally or nationally, directing the message to an area as small as a single postal route, and target the message to homes, apartments, farms or businesses, or any combination of the four.

1.4.2

Options

An option is a service enhancement that is not provided automatically as part of the basic service.

1.4.2.1

Options Available with Premium Product Offering

Oversize Items – Consist of items with the dimensions identified in section 2.3 “Physical Characteristics”, Table 3 for Letter Carrier delivery; and Table 4 for Non-Letter Carrier delivery.

Samples (applies to both Standard and Oversize items) – Consist of non-printed matter, or a trial size portion of an actual product. It may be distributed on its own, attached, or enclosed in an envelope with printed matter (see section 2.1.2 “Inserts (Enclosures/Attachments)”).

Business Points of Calls (applies to both Standard and Oversize items) – A point of call category that includes buildings and structures where the primary activity is commercial, industrial or institutional.

Specified Delivery Start Date (applies to both Standard and Oversize items) – When a Customer specifies the date when delivery must start (See section 4.2.4 “When to Deposit”).

1.4.2.2

Options Available with Basic and Premium Product Offering

Return to Sender – Undelivered Unaddressed Admail that bears a specific request for return will be returned to sender at the Regular Parcel Counter prices unless otherwise arranged with Canada Post.

Undeliverable Unaddressed Admail – If, for any reason, the Customer’s Unaddressed Admail items cannot be delivered, the items may be returned to the Customer, by specific request to do so. The cost for this additional service is the applicable Regular Parcel Counter price. Alternatively, undeliverable items will be disposed of or recycled, as determined by Canada Post.

1.5	Consumers’ Choice

Customers can target more effectively by respecting the wishes of consumers who indicate, through a self-produced notice on their mailbox or mail receptacle, that they do not wish to receive unaddressed material. The only exemptions are materials from Elections Canada and Provincial Chief Electoral Officers, House of Commons mailings, municipal electoral mailings and community newspapers. Therefore, the item is received by consumers who want to receive it. Visit our Householder Data, which is available online at
www.canadapost.ca/uasupportdocuments for the breakdown of delivery points with and without these notices.

1.5.1

Community Newspapers

In order to be considered a community newspaper, the item must:

• meet the Unaddressed Admail size and weight specifications
• contain a maximum ratio of 70% advertising, including all enclosures, to 30% news/editorial/community notices content
• be published at least monthly, but not more frequently than three times a week
• serve the community in which it is published through its news and editorial content, and this news and editorial content must be relevant to any other communities to which the paper is distributed as a community newspaper, and
• not be a newsletter intended for a special interest group or consist of a printed sheet or pamphlet containing news or information.

If the content requirement is not met, the item may qualify as Unaddressed Admail, but will not be exempt from Consumers’ Choice (i.e., the item will not qualify for Total Points of Call).

1.5.2

Where the Items Will be Delivered

Subject to Consumers’ Choice, Unaddressed Admail items are delivered to the consumer’s regular mail location (e.g., to the door, mail receptacle, community mailbox, group mailbox and/or Post Office Box).

1.6	Parliamentary Mailings Using Unaddressed Admail

Parliamentary mailings using Unaddressed Admail may be used by members of the House of Commons to send printed matter to constituents, free of charge, up to four times per calendar year. These mailings must consist of printed matter only. Members of the House of Commons are entitled to Parliamentary Unaddressed Admail beginning on the day that their election to the House is announced in the Canada Gazette and up to ten (10) days after they leave office. All mailings must be mailed in Ottawa through the House of Commons Post Office. Additional mailings, after the first four (4) mailings, are subject to the applicable price. Visit the Canada Post website at www.canadapost.ca/postalservices to obtain prices.

2

Content, Format and Physical Characteristics

To be eligible as Unaddressed Admail, the items mailed must meet the criteria specified for Unaddressed Admail and must be prepared for mailing in such a manner as to prevent loss or damage to any item and permit easy examination of each item.

Items submitted as Unaddressed Admail that do not meet the content, format and physical characteristics specified for Unaddressed Admail and the various mail preparation and other requirements outlined in this Agreement, may not qualify for Unaddressed Admail service and prices.

See section 5 “Criteria for Qualification” in the General Terms and Conditions. Visit the Canada Post website at www.canadapost.ca/postalservices for more information.

2.1

Content

2.1.1

What is Acceptable as Unaddressed Admail?

Unaddressed Admail consists of printed matter and non-printed matter such as product samples for delivery that are not addressed to a specific address in Canada. In order to provide maximum flexibility and choice, the Customer’s advertising piece can take on a variety of forms and content, including, but not limited to:

• flyers
• newspapers
• community newspapers (see section 1.5.1 “Community Newspapers”)
• cards
• coupons
• single sheets
• envelopes
• catalogues
• magazines
• brochures
• co-op mailings (see section 2.2.2 “Co-op Mailings”)
• inserts and enclosures (see section 2.1.2 “Inserts (Enclosures/Attachments)”)
• samples
• CDs and DVDs (see section 2.1.2.1 “Samples”).

2.1.2

Inserts (Enclosures/Attachments)

2.1.2.1

Samples

Consist of non-printed matter, or a trial size portion of an actual product. It may be distributed on its own, attached, or enclosed in an envelope with printed matter. A sealed envelope may contain a single sample or multiple samples at no additional charge. The Customer will be charged at the applicable premium Unaddressed Admail price, based on the overall weight of the item, including the sample(s). Some restrictions apply. For instance, CDs and DVDs are not acceptable in hard jewel cases, however, they can be mailed using soft plastic cases such as DVD movie cases.

Ensure each item, including any sample(s), is mailable and consider the following:

1. If it contains a scented item, it is to be sealed in such a manner that prevents the scent from escaping. Similarly, liquids and powders must be appropriately packaged. However, if it contains a scented item produced using micro-encapsulated scent infused ink/lacquers, it does not need to be sealed provided the scented patch is covered or contained within the mailed item.
2. If it contains a common allergen item such as peanuts, sesame seeds, tree nuts (e.g. almonds, walnuts) or eggs, it is to be packaged properly and labelled to minimize the potential for allergic reactions.

Visit the ABCs of Mailing and Non-mailable Matter chapters of the Canada Postal Guide at
www.canadapost.ca/postalguide for more information.

2.1.2.2

Business Reply Mail

When a Business Reply Mail item is included as part of an Unaddressed Admail item, it must be folded inside or inserted in the item to cover the Business Reply Mail design elements, including the indicia, and the specific Business Reply Mail address.

The Business Reply Mail addressing information must be printed on the uncoated (non-glossy, matte) side of the paper stock and must meet all requirements as stated in the Canada Post Agreement for Business Reply Mail.

2.1.2.3

Repositionable Notes

Repositionable notes may be affixed to the outside of an Unaddressed Admail item without additional postage.

To be acceptable the repositionable note must be:

• of a maximum size: 76.2 mm x 76.2 mm (3 in x 3 in)
• applied mechanically, not manually
• applied with a glue strip that must be a minimum of a third of the total width of a repositionable note (e.g., 26 mm wide for a 76 mm label)
• applied on paper-based coverings such as envelopes (they may not be used on plastics or polybags).

2.1.3

What is Unacceptable as Unaddressed Admail?

Magnets cannot be mailed as an Unaddressed Admail item; however, they may be acceptable as inserts. The item, including the magnet, must be reviewed for approval by an authorized Canada Post Representative prior to mailing.

For more information on unacceptable items, see section 2.1.4 “Non-Mailable Matter” or refer to the Canada Post Corporation Act.

2.1.4

Non-Mailable Matter

Generally, non-mailable matter means any mail that:

• is prohibited by law (e.g., illegal, obscene, fraudulent)
• contains sexually explicit material unless it is sent in an opaque envelope with the words “ADULT MATERIAL” or similar wording

• is non-mailable due to the fact that it fails to meet certain physical characteristics or marking requirements
• contains products or substances that could:

• cause injury to those handling the mail
• cause damage to postal equipment or other items
• cause entrapment of other items.

Any item bearing a modified postage stamp in contravention of section 52, or bearing a word or mark in contravention of section 58, of the Canada Post Corporation Act is also non-mailable matter. Dangerous substances or articles prohibited by law are not acceptable as Unaddressed Admail. For more information on unacceptable items, visit the Non-mailable Matter chapter of the Canada Postal Guide at
www.canadapost.ca/postalguide for more information.

It is the Customer’s obligation to ensure an item does not constitute non-mailable matter and is otherwise acceptable for mailing.

For information on how non-compliant items will be handled, refer to the General Terms and Conditions component of this Customer Guide.

2.1.4.1

Solicitations by Mail

Solicitations (offers) having the general appearance of a bill, invoice, or statement of account where there is no obligation to make a payment in relation to the offer unless accepted, must adhere to the regulatory obligations detailing wording and format requirements. The “Non-mailable Matter” chapter of the Canada Postal Guide contains the requirements. For the official requirements of the Solicitations by Mail Regulations made under the Canada Post Corporation Act, go to http://laws.justice.gc.ca.

2.2

Format

2.2.1

No Address on Unaddressed Admail Items

Items must be unaddressed, but may bear wording, such as “HOUSEHOLDER”, “OCCUPANT”, “RESIDENT”, “BUSINESS OWNER”, “MARKETING MANAGER”, “PURCHASING MANAGER” or “BOXHOLDER”, without any further address.

2.2.2

Co-op Mailings

Co-op mailings are items designed or published primarily for advertising purposes and feature two or more items or advertisements from different advertisers printed on a single sheet, card or coupon booklet, or mailed in a sealed bag, wrapper or envelope that prevents separation.

• When only two companies are sharing the distribution costs to advertise their company’s products and services, each company must advertise on a minimum of 25 % of the space on the item.
• When three or more companies are participating in a co-op mailing, the minimum advertising space requirement no longer applies. However, the Customer mailing the item must be an advertiser and the Customer must be identified on the item (see section 2.2.3 “Customer Identification”).

To be an advertiser, Customers must make a descriptive representation for the purpose of promoting directly the sale of a product or service. Customers cannot simply print their name at the bottom of a single sheet or card and be considered an advertiser.

2.2.3

Customer Identification

Each Unaddressed Admail item must bear the Customer’s name.

In the case of co-op mailings and/or mailings completed on behalf of a group, the name of the Customer (i.e., the owner of the co-op mailing or of the mailing completed on behalf of the group) must be clearly identified on the item, for example: Mailed by “NAME OF CUSTOMER (SENDER)” in order to inform the recipient of who the sender is.

2.2.4

Markings

Customers may only use Canada Post postal indicia, logos, trade-marks or markings if the Customer has obtained the written consent of Canada Post. Any use by the Customer must then be only in strict accordance with the consent granted. Any unauthorized use is an offence under the Canada Post Corporation Act.

Note that an item will be non-mailable matter if, on the outside, it is marked or labelled with any of the following that were not provided or authorized by Canada Post:

• any design likely to be mistaken for a postage stamp, meter impression, service label or any other mark suggesting that postage has been paid
• any label or endorsement implying that it will be given special handling, delivered faster or be provided with any service that has not been purchased by the Customer. (However, Customers may include labels on items that are directed to the addressee as an instruction that is clearly related only to the enclosure and would not otherwise result in the item being non-mailable matter. Examples of acceptable wording include “URGENT”, “RUSH” and “IMPORTANT COMMUNICATION ENCLOSED”), and
• any facsimile of any label, endorsement or marking used by Canada Post that might cause confusion so as to affect its handling, e.g., confusion as to the service the Customer has paid for.

It is the Customer’s obligation to obtain approval for any proposed endorsement or other markings from Canada Post prior to printing.

2.2.4.1

No Postal Indicia

There is no postal indicia for the Unaddressed Admail service. Postal indicia markings are not acceptable on any Unaddressed Admail item with the exception of the Business Reply Mail indicia, providing that the specifications are followed. Any Unaddressed Admail items bearing an indicia marking, except for a Business Reply Mail indicia, will not be accepted as an Unaddressed Admail item. Visit www.canadapost.ca/postalservices for more information regarding postal indicias.

2.3	Physical Characteristics

Items delivered by Canada Post Letter Carriers have different size and weight specifications than those delivered on Non-Letter Carrier delivery modes.

Each Unaddressed Admail item must meet the applicable size and weight requirements as outlined below.

Questions concerning the mailing of items should be directed to a Canada Post Representative.

Figure 1: Examples of Measuring Minimum Size Requirements

3

Preparing the Mailing

Proper mail preparation is important to ensure that Unaddressed Admail items are processed and delivered efficiently.

Visit www.canadapost.ca/mailpreparation for more information on mail preparation.

3.1	Minimum Distribution

Distribution information is available through the Householder Count Data. See section 1.2.2.2 “Householder Counts”.

The minimum volume for distribution at a Letter Carrier or Non-Letter Carrier office is:

• the complete distribution of one route
• the complete distribution to houses only, apartments only, farms only, businesses only, or any combination, on one route.

Customers may provide lesser quantities than the required distribution within a Letter Carrier or Non-Letter Carrier office. In such cases, Canada Post will deliver Unaddressed Admail items at the selected delivery installation(s) until the quantities are depleted, starting at the first Letter Carrier route or Non-Letter Carrier delivery mode. For example, if a Letter Carrier office requires 5,000 Unaddressed Admail items to ensure full coverage of the office and the Customer chooses to mail only 4,000 items, Canada Post will deliver the 4,000 items starting with the first Letter Carrier route, as selected by the Customer, until the items are depleted (in no particular order).

Alternatively, a Customer may select the Letter Carrier routes or Non-Letter Carrier delivery modes that will receive less than full coverage, provided the Customer submits the Order (Statement of Mailing) using Electronic Shipping Tools (EST) or by indicating the quantities on the Unaddressed Admail Delivery Slip. For example, if a Letter Carrier office requires 5,000 Unaddressed Admail items to ensure full coverage of the entire office and the Customer chooses to mail only 4,000 items, the Customer may specify which Letter Carrier routes will receive less than full coverage. These items will be delivered until depleted (in no particular order) on a given route.

In some cases, a Letter Carrier route may cover more than one Forward Sortation Area (FSA). This is referred to as a “split walk”. Customers may choose which FSA within the split walk they wish to have covered by using the “Fully Featured” or “Express Order Entry” versions of the Electronic Shipping Tools (EST), or by indicating the selected FSA on the Unaddressed Admail Delivery Slip.

3.2	Version Specific

If Customers wish to have different versions of items within an Unaddressed Admail mailing (e.g., identical envelopes with varying content) for delivery within the same delivery installation, Letter Carrier route or Non-Letter Carrier delivery mode, Customers may do so provided each different version:

• is bundled and containerized separately
• has its own Unaddressed Admail Delivery Slip
• has container labels that indicate the Unaddressed Admail Delivery Slip control number
• is entered on separate lines on the Order (Statement of Mailing), and
• has the FSA and target area (i.e., houses, apartments, farms, businesses) printed on the piece, if there are different versions per Letter Carrier route or Non-Letter Carrier delivery mode.

3.3	Bundling and Containerization

Unaddressed Admail items, including inserts and samples, must be bundled so that each bundle can be held comfortably in one hand. A bundle must not exceed 100 mm in height for items weighing up to 500 g and 200 mm in height for items weighing over 500 g and up to 1,000 g. A bundle must not consist of more than 200 items per bundle. All bundles should contain equal quantities, except the last bundle of a mailing, which may be smaller and is referred to as a “residue” bundle.

Each bundle must be securely tied or banded (double-strapped) to prevent breaking open during handling or while in transit. Bundles must then be enclosed in a suitable bag or Customer-supplied container. The bag(s) must be tied in such a manner as to ensure contents enclosed are secured.

Bundles must then be enclosed in one of the following four (4) approved types of containers for mailing Unaddressed Admail:

• Canada Post supplied hard-sided containers (lettertainers and flats tubs)
• Customer-supplied containers pre-approved by Canada Post
• Flexipack™ pouches
• Canada Post supplied bags.

The maximum weight of the bag, lettertainer, flats tub or Customer-supplied container and enclosed bundles cannot exceed 22.7 kg. The weight cannot exceed 6 kg for a Small Flexipack™ pouch or 11 kg for a Large Flexipack™ pouch. The appropriate Unaddressed Admail tie-on tag or vinyl label holder must be affixed to each bag and contain information on the destination office. When using containers, a label must be inserted in the container sleeve. When using Customer-supplied containers or Flexipack™ pouches, the appropriate adhesive label must be affixed to each container when deposited at a mail processing plant or postal outlet.

Each bag tag, container label or adhesive label must be addressed to the postal installation of delivery and be consecutively numbered (1 of 5, 2 of 5, etc.) to indicate the total number of containers/bags in the shipment.

For detailed specifications on creating labels, obtaining tie-on tags and adhesive labels, or ensuring that bags, lettertainers, flats tubs, Flexipack™ pouches or Customer-supplied containers are suitable, contact a Canada Post Representative or call the Commercial Service Network at 1.800.260.7678. Visit canadapost.ca/mailpreparation for more information on mail preparation.

There are no mail presortation options for Unaddressed Admail.

3.4	Preparing Inserts and Enclosures

An insert can only be placed in a newspaper, magazine or catalogue, and must be firmly attached or folded into the Unaddressed Admail item in order to become an integral part of the item and not become separated during normal handling of the mail.

To test whether an insert will separate from an Unaddressed Admail item, using the thumb and index finger of the same hand, pinch along the middle of the spine (or fold) and shake the item horizontally. If the inserts separate during this test, one of the following must be applied in the preparation of the item:

• enclose the item, including inserts, within a “paper” wrapper or envelope
• enclose the item, including inserts, within a “plastic” wrapper or envelope (also referred to as a polybag)
• affix stickers, tape or tabs to the top and bottom open edges of a folded item, or on the open edge opposite the fold, or on all the open edges
• enclose the inserts into a newspaper by enclosing all inserts within one insert or wrapper to create one spine and then placing the insert package within one quadrant of the newspaper, ensuring the spine of the insert is facing the outside edge of the newspaper
• place the inserts within the pages of the item and then fold the item to form a common fold
• if there are two sections to the item, place the insert between the two sections and then fold the item to form a common fold
• staple the inserts, provided that the staples are enclosed or covered in a manner that prevents exposure during normal handling
• glue the inserts, provided that both the glue and the paper are strong enough to retain the insert within the item.

If the enclosure still separates after having applied the test or any of the options above, the enclosure will not be delivered and will be recycled or disposed of in accordance with Canada Post policy for Undeliverable Unaddressed Admail.

3.5	Distribution Plan

When the Customer’s selected target area of delivery includes more than 10 delivery offices, and the Customer selects transportation for some but not all of the items within the same mailing, a Distribution Plan must be submitted at the time of mailing.

A Distribution Plan can be generated when preparing the Order (Statement of Mailing) using the “Fully Featured” version of the Electronic Shipping Tools (EST). When preparing the Order (Statement of Mailing) manually or via “SOM Only”, Canada Post does not provide a Distribution Plan form. The Distribution Plan can be prepared in any format as long as it includes the following information:

• Customer name
• Customer Account number
• The serial number of the Order (Statement of Mailing)
• The control number(s) of each Unaddressed Admail Delivery Slip in the mailing (there may be more than one Unaddressed Admail Delivery Slip for a delivery facility, depending on the nature of the mailing)
• The Postal Code of the delivery facility listed on each Unaddressed Admail Delivery Slip
• The volumes forwarded to each delivery facility.

4

Depositing the Mailing

4.1	Prior to Depositing

4.1.1

Provide a Sample

To confirm that the items meet Canada Post’s specifications for Unaddressed Admail, one (1) representative sample of each item, including all enclosures, inserts and wrapping, identical to the item being mailed must be provided for each variation (weight, size, content). This will reduce the risk of potential issues that may affect the successful delivery of the items.

Such samples must also be provided to the approved Canada Post facility where the mail will be deposited on or before the time of deposit. For partial mailings, one (1) sample per Order (Statement of Mailing) must be provided at the time of first induction. If transporting items directly to the local delivery facility it is recommended that one (1) representative sample and applicable copies of the Order (Statement of Mailing) be tendered at either the Receiving Location, Receipt Verification Unit (RVU) or a Corporate Post Office before proceeding to the local delivery facility.

4.1.2

Creating an Order (Statement of Mailing)

An Order (Statement of Mailing) must be properly completed and submitted at the time of mailing, along with a sample of the item, including all enclosures and/or inserts, identical to the item being mailed.

An Order (Statement of Mailing) should be prepared and submitted electronically using the Electronic Shipping Tools (EST) but can be submitted manually. Manually prepared Orders (Statements of Mailing) are subject to Non-Contract prices and the manual Order (Statement of Mailing) processing fee may apply.

Two (2) printed copies of the Order (Statement of Mailing) prepared electronically, or the original of a manually prepared Order (Statement of Mailing), must be provided to an authorized Canada Post Representative at the postal facility approved by Canada Post at the time of mailing and deemed to be the office of payment as declared on the Unaddressed Admail Delivery Slip.

Items weighing 115 g or less and items weighing more than 115 g must be entered on separate Orders (Statements of Mailing).

4.1.2.1

Electronic Order (Electronic Shipping Tools [EST])

In order to access Contract prices, Orders (Statements of Mailing) must be prepared and submitted using the Electronic Shipping Tools (EST).

Customers can obtain the Electronic Shipping Tools (EST), free of charge, by registering for a user ID and password at www.canadapost.ca/obc. For technical inquiries regarding the Electronic Shipping Tools (EST), please call the Technical Help Line at 1-800-277-4799.

Customers have the option of using either the Electronic Shipping Tools (EST) online, or the desktop version, which can be downloaded to prepare Orders (Statements of Mailing) offline and submitted later. This method reduces paperwork and opportunities for error, while providing added Customer convenience.

Canada Post has three versions of the Electronic Shipping Tools (EST) available for use:

• Fully Featured
• Express Order Entry
• SOM Only

Visit www.canadapost.ca/est_uam for more information on EST for Unaddressed Admail.

Using the Fully Featured or Express Order Entry versions of EST will enable Customers to:

• have access to the applicable Contract price
• have the entire Order (Statement of Mailing)¹ automatically prepared, including the Unaddressed Admail Delivery Slip(s) and all bar-coded labels and documentation required for use, at the time of mailing

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If the “Fully Featured” version of EST is used, the Statement of Mailing, Packing Slip and Mailing Summary will be combined and printed as one form.

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• have the delivery details specific to the mailing automatically printed on the applicable forms and labels
• receive an automation incentive
• have the volumes identified on the automated Order (Statement of Mailing) count towards the Customer’s annual volume commitment level
• not be subject to the manual Order (Statement of Mailing) processing fee
• not be required to have the Unaddressed Admail Delivery Slip back stamped at a Canada Post facility at the time of mailing, as proof of payment
• have access to Track a Mailing.

The SOM Only version of EST will enable Customers to:

• have access to the applicable Contract price
• have only the Order (Statement of Mailing) electronically prepared, noting the Customer is still required to provide manually prepared copies of the Unaddressed Admail Delivery Slip(s), container labels and mailing plan summary, as required, at the time of mailing
• have the volumes identified on the automated Order (Statement of Mailing) count towards the Customer’s annual volume commitment level
• not be subject to the manual Order (Statement of Mailing) processing fee.

4.1.2.2

Manual Order (Statement of Mailing)

Customers can choose to manually prepare an Order (Statement of Mailing) using a hard copy form. However, such manual Orders (Statements of Mailing) will be subject to Non-Contract prices.

Use of the Electronic Shipping Tools (EST) to prepare and submit Orders (Statements of Mailing) is mandatory to access Unaddressed Admail Contract prices. To ensure the Unaddressed Admail volumes contribute to the Customer’s annual volume commitment level, if a manual Order (Statement of Mailing) is used, please refer to the Unaddressed Admail Price Sheet for conditions.

4.1.2.3

Unaddressed Admail Delivery Slip(s)

Canada Post provides an Unaddressed Admail Delivery Slip, which the Customer must complete for each delivery facility within the mailing. The completion of this form is essential for providing the specific delivery instructions for our carriers, including the selected Forward Sortation Area (FSA) and route numbers. When completed, the Customer must take the Unaddressed Admail Delivery Slip, along with the Order (Statement of Mailing) and valid method of payment, to the Canada Post facility. The Unaddressed Admail Delivery Slip(s) must be placed within the residue or smallest bundles, in the last Customer-supplied container or bag (i.e., 5 of 5) for each delivery installation selected. In the case of version-specific mailings, each version must have its own Unaddressed Admail Delivery Slip.

The back of the Unaddressed Admail Delivery Slip will be stamped as a validation of payment for Orders (Statements of Mailing) prepared and submitted manually or Orders (Statements of Mailing) submitted using the “SOM Only” version of EST.

4.1.2.4

Partial Mailings and Downstream Shipments

If an Unaddressed Admail mailing is deposited in more than one shipment, the total mailing cost must be reflected on the Order (Statement of Mailing) for the entire Order (Statement of Mailing).

If an Unaddressed Admail mailing is deposited at approved downstream sites, the total mailing cost must be reflected on a single Order (Statement of Mailing) for the entire Order (Statement of Mailing).

If an Unaddressed Admail mailing is to be deposited in more than one location or on more than one date, an Order (Statement of Mailing) must describe the entire mailing and accompany each deposit. If the “Fully Featured” version of the Electronic Shipping Tools (EST) is used, it will automatically produce an Order (Statement of Mailing) that describes the entire mailing and the portion being partially deposited.

4.2	At the Time of Deposit

4.2.1

Required at Time of Deposit

Unaddressed Admail items must be deposited with an authorized Canada Post Representative at a postal facility approved by Canada Post, including any retail postal facilities.

4.2.2

Where to Deposit

All items of Unaddressed Admail destined for the same Canada Post Delivery Installation must be deposited on the same date. The delivery cycle start and end date will be adjusted based on the date and time that the mailing is actually received.

Customers may deposit mailings that include a portion for local delivery and the remaining portion requiring transportation. However, they must be prepared in separate bag(s), lettertainers, flats tubs, Customer-supplied container(s), monotainer(s), or pallet(s) when applicable.

Unaddressed Admail prices apply to items destined for delivery within the area served by the delivery facility where the items are deposited. If the Customer wishes to have Canada Post forward items to any other delivery area, a Transportation fee will apply. Transportation fees apply to all Unaddressed Admail items transported from a Canada Post facility to any other delivery facility.

Parliamentary mailings using Unaddressed Admail are to be deposited only in Ottawa at the House of Commons Post Office.

Unaddressed Admail items cannot be deposited in street letter boxes or other mail receptacles.

4.2.3

Mailings That Do Not Meet Unaddressed Admail Requirements

If an item or any of its components is tendered as Unaddressed Admail and does not qualify for Canada Post’s Unaddressed Admail service, then the process outlined in the General Terms and Conditions applies.

See Section 5 “Criteria for Qualification” in the General Terms and Conditions component of this Customer Guide.

4.2.4

When to Deposit

Customers may choose between one of the following two (2) delivery options based on their delivery requirements.

4.2.4.1

“Specified Delivery Start Date” Mailings

When the delivery start date is specified by the Customer, the mailing must be deposited:

4.2.4.2

“Upon Receipt” Mailings

When the delivery start date is not specified and the mailing is deposited:

Customers may deposit mailings that include a portion for local delivery and the remaining portion requiring transportation. However, they must be prepared in separate bag(s), Customer supplied container(s), monotainer(s), or pallet(s) when applicable.

5

Pricing

5.1	Unaddressed Admail Pricing

In order to take advantage of Unaddressed Admail prices, the Customer must meet all applicable requirements, including specifications and mail preparation requirements for Unaddressed Admail, as outlined in this Agreement.

Please refer to the Unaddressed Admail Price Sheet at canadapost.ca/uasupportdocuments for the applicable published prices for Basic and Premium Unaddressed Admail.

5.2	Transportation Fees

If Customers wish to deposit the total mailing at a single delivery facility, Canada Post will transport these items to the offices of delivery for a fee. Transportation fees will apply to each item at the prices indicated on the Unaddressed Admail Price Sheet. Alternatively, Customers can transport their items directly to the appropriate delivery facility(ies). When a Customer deposits their Unaddressed Admail item(s) at a Distribution Centre Facility (DCF) for delivery to a Letter Carrier delivery office located in the same facility, transportation fees will not apply.

6

Unaddressed Admail Specific Terms and Conditions

6.1	Payment Terms

For general payment terms, see Paying For Your Mailing.

6.2	General Terms and Conditions

See General Terms and Conditions, which are modified as follows:

Replace:

Add:

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		Important Updates		Postal Guide		Prices
		Glossary		Customer Guides		Postal Indicia
		International Destination Listing		Mail Preparation & Presortation Guides		Print or Download
		General Terms and Conditions		Postal Standards