Lindley Graham is an e-commerce marketing and strategic content expert with experience in both B2C and B2B markets. Her mission as Director of E-commerce and Parcels Marketing at Canada Post is to support Canadian e-commerce merchants’ growth by sharing best practices and practical, new research insights.
Lindley recently sat down with Startup Canada Podcast host Rivers Corbett to discuss where, when, and how Canadian businesses can maximize success during the holiday season.
During their chat they discussed the approaching holiday season, what shoppers are expecting from merchants, how merchants can prepare and better compete to meet those expectations, and what Canada Post can do to help businesses succeed during peak season.
Listen to their conversation: