Kandy Outdoor Flooring focused on a winning strategy – providing a specialized product to a niche market – and hit revenue of $2.5 million.
It should have been a simple task, replacing the floor on a balcony. But 6 years ago, when Kelly Niessen was doing just that, she couldn’t find what she wanted. That’s when her start-up idea was born.
With so many condos – and balconies – in her home city of Vancouver, she knew she wasn’t the only one struggling with this problem. So she would design and manufacture something beautiful and practical.
Her business plan focused on providing exceptional customer experience and a quality product in a range of options. But Niessen’s laser focus on finding her “most likely clients” really propelled growth. It worked so well, in fact, she’s franchising the company.
Read the full story – and Niessen’s advice for entrepreneurs.