Your holiday fundraising campaign checklist – with tips

Postes Canada

Fundraising campaign preparation can smooth out problems and open up the donation flow. Strengthen your performance during the year’s peak giving season with some our handy checklist.

Document a plan

  • Establish a clear campaign objective
  • Define your target audience
  • Have a clear message
  • Analyze your past campaign to find the best timing for your appeal

Amnesty International’s annual December letter writing campaign can be seen on social media, in newspapers, and in the mailbox. Its high participation rate owes much to this simple, strong message: « Write a letter. Save a life. »

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Extend the season

  • Establish a clear campaign objective
  • Define your target audience
  • Have a clear message
  • Analyze your past campaign to find the best timing for your appeal

January is usually a slow fundraising month. Why not use it to say thank you. Ask your board of directors to call your top donors with a simple message. Ask staff, volunteers and even clients (if appropriate) to hand write thank you notes to the next level of donors. Send personalized emails to others. While now is NOT the time to ask for another donation, the generated goodwill will boost responses to your next campaign.

Align donation channels with people’s comfort zones. In a millennial-heavy area, a postcard that asks them to text #WarmDigits to donate gloves and socks to a youth homeless shelter ($14) will probably generate more responses than a letter with a donation reply envelope.

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The Ocean Conservancy charity’s clickbait-like teaser copy, combined with its compelling shark image, makes it almost impossible to ignore. Once opened, it delivers with a brochure that highlights an ocean fact on each page. The call to action is straightforward: « Become a voice for the ocean. Donate today. »

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