How data and technology are making direct mail smarter

Canada Post

There’s no substitute for a piece of mail. It can break through the noise to make a meaningful connection with your customer. And make no mistake about it; direct mail has evolved and innovated to ensure businesses get the most out of their investment.

Watch a marketing expert talk about trends, the latest innovations, and who’s doing it right.

Interested in reading more about how to get innovative with direct mail? Explore cutting-edge campaigns here.