How to reduce abandoned online shopping carts

2 minute read

Luke MiszczykLuke Miszczyk spends a lot of time thinking about how people shop online. As Canada Post’s Director of E-commerce, he’s an expert at helping business owners understand a common problem: why would-be purchases are often left to linger in virtual shopping carts.


Miszczyk recommends entrepreneurs regard each transaction as an experience:

“It’s about the customer’s entire experience. From finding a product online to the physical delivery, it has to be a great, world class experience.”

Every detail must be considered – from the moment they’re on your website to when they receive and open their package, he says.

Conversion and abandonment – the ingredients you need to maximize your checkout experience.

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Miscyzk shares the following best practices to inspire shoppers to buy from your website:

  1. Add a return policy to the footer of site. If there isn’t one, customers are likely to abandon their transaction.
  2. Explain the return policy. Be clear if you accept some items for return, but not others – such as larger items.
  3. Disclose any relevant price difference. If there is a difference between the amount spent and the refund customers will receive, ensure customers are aware of it upfront. This is particularly important when purchases involved a currency exchange.
  4. Clarify refunds. Be transparent about when customers will get money back. Everyone wants to know.
  5. Highlight the delivery date on the checkout page so customers know when the package will arrive.
  6. Provide accurate tracking information so customers can follow their deliveries online.
  7. Track the package too. Be the first to know if there’s a snafu during delivery

How to increase e-commerce sales and reduce cart abandonment

Is your e-commerce business struggling to increase sales and overcome a staggering rate of abandoned carts?

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