Last Updated: April 25, 2019

These General Terms and Conditions apply to the Canada Post E-commerce Innovation Awards (the “E-commerce Innovation Awards”). Please read them carefully. By participating in the E-commerce Innovation Awards, you are agreeing to abide by these Terms and Conditions. These General Terms and Conditions do not provide any warranties for the E-commerce Innovation Awards and they also limit Canada Post’s liability.

If there are any inconsistencies between these Terms and Conditions and any matter published on the website regarding the E-commerce Innovation Awards, these Terms and Conditions will prevail. These Terms and Conditions may change from time to time without prior notice and at Canada Post’s sole discretion. It is the participants’ responsibility to regularly check these Terms and Conditions to determine if there have been changes made and to review such changes. If any change made is material to an entry or submission, Canada Post may, but is under no obligation to, contact the representative named in the submission to inform the entrant of the change.

The Term:

The term of the E-commerce Innovation Awards is from May 6, 2019 at 9:00.00 a.m. Eastern Standard Time (EST) to December 31, 2019 at 11:59.59 p.m. (EST) (the “Term”).

Important Dates

Within this Term are six important periods of time or specific dates:

  • General Submission Period (Step 1): From May 6, 2019, at 9:00.00 a.m. (EDT) to May 31, 2019, at 11:59.59 p.m. (EDT).
  • Selected applicants notified on June 3, 2019.
  • Selected Application Submission Period (Step 2): From June 3, 2019, at 9:00.00 a.m. (EDT) to June 26, 2019 at 11:59.59 p.m. (EDT).
  • Announcement of finalists: on or about August 7, 2019.
  • Awards Gala: September 19, 2019, at the Fairmount Royal York Hotel in Toronto, Ontario.
  • Promotion of Award Recipients: Immediately following the Gala on September 19, 2019, up to and including December 31, 2019 (“Promotion Period”).


All submissions for the E-commerce Innovation Awards must be in English or French.

The following must all be true during the Term in order for a company to be eligible for the E-commerce Innovation Award:

  • the company must have a place of business located in Canada;
  • the company must offer physical products for direct sale online in Canada and ship them, through the use of postal or courier services, to domestic and/or international end users; and
  • the company must be able to utilize the shipping credit prize.

A company is not required to be a Canada Post customer to be eligible for a prize; however, due to the nature of the prizes, a company is required to become a Canada Post customer to receive and utilize the prizes.

A company is not eligible for any E-commerce Innovation Award should its e-commerce site and/or its products (for sale online in Canada and shipped to Canadian end users), without limitation, are:

  • illegal;
  • not in compliance with applicable privacy law;
  • non-mailable matter as described in the Canada Post Non-Mailable Matter Regulations, SOR/90-10;
  • infringing upon the intellectual property rights, or defaming or invading publicity or privacy rights, of any third party, living or deceased; or
  • promoting unlawful behaviour, profanity, nudity, or explicit sexuality; or be harmful, threatening, abusive, harassing, tortuous, defamatory, vulgar, obscene, libellous; or be hatefully, racially, ethnically or otherwise offensive or objectionable.

All e-commerce sites and/or products for sale online that are submitted to the E-commerce Innovation Awards must be consistent with Canada Post’s corporate image and be suitable for family audiences and for display and publication on national media sources such as television, newspapers, social media, and the Canada Post website (, at the sole determination of Canada Post.

All submissions are subject to review for eligibility. An internal Canada Post panel (“Pre-screening  Committee”) may review submissions for eligibility. Submissions rejected by the Pre-screening Committee will be destroyed within 30 days. Canada Post will not return any submissions.

To Enter:

An authorized representative of a company must access the application process found at and follow the requisite electronic online submission process. No other method of entry will be accepted.

There is a two-step application process.

In Step 1, companies are required to answer a few short questions. When you click “Apply for an Award,” through the website, the applicant will be directed to an external site to provide information about their business and complete the Step 1 questions.

An applicant can apply for up to two awards.

The Canada Post Pre-screening Committee will review applications to ensure they meet the category criteria. Successful applicants will be contacted as they are eligible to move to the second step of the application process.

A successful applicant will only be selected to pursue one Award.

The second step asks applicants to answer more detailed questions and provide supporting material based on the particular award(s) they apply for.

Finalists and winners are selected by an external panel of judges. They evaluate the applications that meet the outlined criteria.

No Changes to Any Submission:

No changes will be accepted for any submission.

The Judges and the Judging Period:

A panel of up to 5 judges for the E-commerce Innovation Awards is selected by Canada Post. Canada Post reserves the right to change the number of judges should a judge not be able to complete the review during the judging period or further judges are required to review the submissions based on a large volume of submissions. Judges will be recused in the event of a conflict of interest for any eligible submission and the remaining judges will evaluate the eligible submission. In the event of a tie, the President and Chief Executive Officer (CEO) of Canada Post will review the submissions and make a determination to break the tie by ranking one above the other. Judges who are not employees of Canada Post will execute non-disclosure agreements to protect the confidential information in submissions.

Decisions Made by Canada Post Are Final:

The decisions by the judges and Canada Post with respect to all aspects of the E-commerce Innovation Awards are final. All submissions are subject to verification for accuracy. Any submission that is false, misleading, late or in violation of these Terms and Conditions is void.

Notification of Finalists and Award Winners:

On or about August 7, 2019, a representative of Canada Post will contact the representative named in the submission package by email and by telephone to inform an entrant that they are a potential finalist. To be declared a finalist, the entrant must complete a release package which will be conditional on the entrant's winning an E-commerce Innovation Award (“Release Form”) and this Release Form will, among other things, release Canada Post, its respective affiliated and related companies, advertising and promotional agencies, and shareholders, directors, officers, employees, agents, representatives, successors and assigns (collectively, the “Released Parties”) from any liability in connection with the E-commerce Innovation Awards.

The Release Form must be returned by email ( no later than August 16, 2019, by 4:00.00 p.m. (EDT) or the submission for the E-commerce Innovation Award will be forfeited. Canada Post will not be responsible for failed attempts to contact a selected potential finalist.

The finalists will be announced publicly on or around August 19, 2019. Two representatives of the finalists will be asked to attend the Awards Gala and to sit at a complimentary dinner table at the Awards Gala.

All award winners will be announced at the Awards Gala and the award winners will be from the list of finalists announced, with the possible exception of the Canada Post E-commerce Innovator’s Award.

The E-commerce Innovation Award will be delivered to the winner at the Awards Gala or, if applicable, in a manner and a time that is mutually agreed upon shortly thereafter.

The Awards and Categories for Submission:

Canada Post reserves the right to not award any category.

The following are the awards to which a prize will be awarded:

  • Best Online Start-up Award 
  • Best Small Business Award
  • Best Large Retailer Transformation Award
  • Social Responsibility Award
  • International Conqueror Award
  • All About the Customer Award
  • Proudly Canadian Award
  • Canada Post E-commerce Innovator’s Award

A company is permitted to submit an entry for up to two awards; however, will only be selected for one at Step 2 of the application process. This does not include the Canada Post E-commerce Innovator’s Award.


This award recognizes a business that defines “game changer.” This fearless retailer disrupts industries by turning bold, untested ideas into reality. They may have entered an emerging market, or identified a new product or service. They are gaining momentum online and establishing themselves as a trailblazer, a company that found solutions to barriers and is forging a path for others. This award is open to businesses that started after January 1, 2016. These young enterprises could be online-only or multi-channel businesses and they established themselves as an early leader in their market. Applicants must be able to outline a growing customer base, as well as an efficient end-to-end process that highlights packaging, warehousing, fulfillment and product awareness to meet unique delivery requirements.


This award recognizes an evolving business that’s on its way to making it – with a growing customer base, increasing revenue, and expanding name recognition. As it grew, the business made strategic use of inventory, stores, technology and distribution channels to improve the customer experience. This award is open to businesses that started before January 1, 2016. These companies effortlessly combine physical and digital retail and deliver a seamless customer experience. Applicants must show they’re working toward enhancing the shopping experience to meet consumer expectations, including a standout returns strategy, a positive delivery experience, and integration across channels.


This award recognizes a large retailer that reengineered and re-energized its business for the digital age and has set itself up for continued growth. For example: an established brand or bricks-and-mortar business that evolved its model to include e-commerce and shifted its focus to channel integration, customer experience and a seamless transition between channels. Applicants must describe their business’s transformation and articulate a compelling business story with specific examples of change and company evolution. The focus should be on the offline, online, mobile and combined overall retail experience, including strength of cross-channel functionality.


This award recognizes an exceptional leader in charitable or community engagement work, a company dedicated to social change, accessibility or environmental issues. Any initiative that changes lives or makes a community a better place qualifies for this award. The winning company will have demonstrated a commitment to investing in a community within Canada. Applicants must prove they developed or supported philanthropic, charitable or socially responsible initiatives. Their application should point to programs designed to encourage their customers to get involved. The winner is a company that sets the bar for corporate social responsibility and a sustainable future.


This award recognizes a Canadian retailer with a robust international strategy and that is making inroads in overseas markets. This company’s business model and strategy have deliberately targeted operations and marketing efforts outside Canada. The customer experience is always on-brand, but tailored to unique, international audiences. This company offers payment options in relevant currencies; shipping and returns experiences are of the same quality overseas as they are at home; it has implemented an export strategy that supports its bottom line, meaning that exports are an important part of the business; revenue is consistently generated through international shipments, which represent a significant growth opportunity. Going
international isn’t an afterthought for this company – it’s an integral part of the business strategy.


This award recognizes a business that lives by the adage “the customer is king.” This retailer knows that brands are only as good as their last customer communication, their last interaction, their last-mile experience. This winner is focused on establishing a brand, building a loyal customer base, and providing a seamless end-to-end customer experience. Applicants should include examples of outstanding customer experience that got noticed in a highly competitive landscape. Integrated marketing initiatives and tactics, with a multi-channel approach, occurring throughout the customer’s shopping journey, are hallmarks of a winning application.


This award recognizes a company that started in Canada and has stayed in Canada creating jobs and opportunity as it grew. Starting in Canada is part of this company’s DNA and being Canadian is a distinguishing brand characteristic. Customers know the brand is Canadian and they value that identity. To be eligible for this award, a company must highlight that they are home-grown, with a clearly Canadian story. Canadian pride comes through in multiple facets of this business: the design, research and development, some of the manufacturing, or the decision-making, is done in Canada; the workforce is Canadian or product components are sourced here. Whatever it is, this company is Canadian through and through.


At the gala, Canada Post will also present a special award to the e-commerce company of its choice. The Canada Post E-commerce Innovator’s Award is given to a company that has made a significant contribution to advancing, enabling, defining or revolutionizing e-commerce in Canada. The winning company may be selected from eligible applications in all awards categories, or it may be selected from outside that group. Companies do not need to be finalists or winners in any category to be considered for the Canada Post E-commerce Innovator’s Award.

Prizes by Category:

Overall description: For the purpose of the Prize Categories, any reference to the term “direct marketing credit” shall mean any part or all of the development, printing and distribution of Smartmail Marketing™ items with a Canada Post solution or partner. For the purpose of the Prize Categories, any reference to the term “marketing” shall have the following meaning:

The winner’s logo and short message (maximum 70 characters, which could include the company’s URL) being applied to 2 special E-commerce Innovation Awards-branded Canada Post trucks (12ft. step vans) in the key market(s) of the winner’s choice, for a consecutive 8-week period. This package cannot be implemented between October 31, 2019 and January 17, 2020. The winner’s logo and message will be incorporated into a pre-designed vehicle wrap created solely by Canada Post, which will be similar to the truck shown below.

CPC truck

The prizes for the 2019 Canada Post E-commerce Innovation Awards are:

  • Best Online Start-up Award (Total of $75K: shipping credit of $50K, direct marketing credit of $25K)
  • Best Small Business Award (Total of $75K: shipping credit of $50K, direct marketing credit of $25K)
  • Best Large Retailer Transformation Award (Total of $150K: shipping credit of $100K, direct marketing credit of $50K)
  • Social Responsibility Award (Total of $150K: shipping credit of $100K, direct marketing credit of $50K)
  • International Conqueror Award (Total of $100K: shipping credit of $75K, direct marketing credit of $25K)
  • All About the Customer Award (Total of $150K: shipping credit of $100K, direct marketing credit of $50K)
  • Proudly Canadian Award (Total of $100K: shipping credit of $75K, direct marketing credit of $25K)

In addition, all winners receive marketing worth up to $10,000, including branding on the Canada Post fleet, exposure through Canada Post digital channels and a half-page advertisement in Canada Post’s Delivering the Online World magazine.

Canada Post E-commerce Innovator’s Award:

Only one Canada Post E-commerce Innovator’s Award winner will be selected and awarded.

Prizes – General:

Parcel shipping and Smartmail Marketing™ direct marketing credits,  will be applied to a customer’s account within 45 days of September 19, 2019, unless the prize winner is an existing Canada Post customer with a pre-existing debt, in which case there will be no credit applied to the customer’s account until the debt is fully paid. For greater certainty, an existing customer who wins an award may not use an awarded credit to pay down or clear a pre-existing debt owed to Canada Post. All unused prizes expire on April 30, 2021, and winners are expected to use the allocated prizes before this end date or advise Canada Post accordingly. Prizes are not transferable or redeemable for cash and must be accepted as awarded.

All winners and all finalists will receive the following:

  • Media exposure including website visibility, social media, and news releases announcing the finalists and winners.
  • Exposure on Canada Post internal communication channels that reach more than 45,000 employees across Canada, including IntrapostTV visible in plants and depots and the Intrapost internal employee website, to which all employees have access.

All prizes described are in Canadian currency.

Use of Trademarks and Logos During the Term:

As part of submissions to the E-commerce Innovation Awards, entrants will be leveraging certain trademarks, such as brand names, logos or branded products. At the date and time of an entrant’s submission and up to December 31, 2019, inclusive, the entrants hereby grant to Canada Post a royalty-free, non-exclusive, revocable license to use the entrant’s intellectual property (IP) as may reasonably be required, including, for purposes related to the announcement of the finalist, materials used at the Awards Gala, for the promotion period, and to promote the winners in 2019 and the 2020 Canada Post E-commerce Innovation Awards program. Canada Post acknowledges and agrees that, except as expressly set out herein, it does not have and will not acquire any right, title or interest in or to any of an entrant’s IP.

At any time, Canada Post will request an entrant’s approval of advertising and promotional materials, outside of the announcement of the finalist, referencing or using the entrant’s name or any marks or any other intellectual property of the entrant (the “Request”). The Request will be sent to the entrant’s representative listed in the submission package. Because the E-commerce Innovation Awards are run on a short, strict timeline, if an entrant does not respond to the Request within 5 business days, the entrant will be deemed to have accepted the Request and Canada Post will proceed to use the advertising and/or promotional materials referenced in the Request during the Term.

Nothing in these Terms and Conditions grant an entrant any rights to use any Canada Post IP, including trademarks. Canada Post may allow the use of special E-commerce Innovation Awards trademark(s) under restrictive terms to finalists and winners.


Canada Post reserves the right to substitute any prize or award with another prize or award without liability, in the event that any prize or award, or any component of a prize or award, cannot be awarded as described for any reason. If for any reason no entrants comply with these Terms and Conditions or there are no qualified or suitable entrants, as determined by Canada Post at its sole discretion, the E-commerce Innovation Awards will not be awarded.

The E-commerce Innovation Awards are subject to all applicable federal, provincial and municipal laws and regulations.



No responsibility will be taken by Canada Post for any failure of the Canada Post website or the E commerce Innovation Awards website or for any problems or technical malfunction of a telephone network or lines, computer online systems, servers, access providers, computer equipment, software, failure of any email, online, or Internet submission to be received by Canada Post on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof including any injury or damage to an entrant's or any other person's computer related to or resulting from playing or downloading any material with regards to the E-commerce Innovation Awards. The sole determinant of time for the purposes of receipt of a valid submission will be the Canada Post server machine(s). All submissions shall be the sole property of Canada Post and will not be returned. All submissions will be reviewed for compliance with these Terms and Conditions, though such review does not relieve entrants from responsibility for compliance with these Terms and Conditions. Canada Post reserves the right to review any submission at any time during the Term for compliance with these Terms and Conditions and to take such action as it deems appropriate, including removing any posted submissions.

In the event of a dispute regarding the identity of the person submitting an electronic submission, the submission will be deemed submitted by the “authorized account holder”; that is the person in whose name the Internet service is registered, provided that person meets all eligibility criteria set forth herein. “Authorized Holder” shall mean the natural person assigned to the email messaging address by an Internet service provider, online service provider, telephone company, mobile telephone service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email messaging addresses for the domain associated with the submitted email message address.

Canada Post will monitor and audit the overall entry process. Canada Post reserves the right, at its sole discretion, to disqualify an entrant or anyone else who has tampered, or is suspected of tampering, with the entry

The Authorized Holder of the account shall only be an individual who has the authority to represent the company and represents the accuracy of the information contained in the submission.

Submission forms and Releases are the property of Canada Post and will not be returned to entrants. Submissions will be used for the administration of these E-commerce Innovation Awards.

General Terms and Conditions Regarding the Website and Privacy Notice:

The terms and conditions for the Canada Post website apply to the Canada Post E-commerce Innovation Awards website and can be found here.

Privacy and Confidentiality:

The Canada Post Privacy Notice applies to the Canada Post E-commerce Innovation Awards and can be found here.

Subject to the exclusion described below, all information submitted by a company in its application for the E-commerce Innovation Awards will be deemed Confidential Information.

For the purposes of these E-commerce Innovation Awards, “Confidential Information” shall mean all data and information that is submitted pursuant to the E-commerce Innovation Awards, regardless if they are deemed ineligible pursuant to a review by the judges. Although not specifically requested as part of the submission, Confidential Information shall include, but not be limited to, information relative to the current or proposed business plans of an entrant and financial information relating thereto, customer lists, information relating to the research, development, technology, marketing plans of the entrants or any subsidiary of the entrants, if applicable. If, after submissions are closed, Canada Post requests further information to be submitted in order to assist in the judging of a Company’s application, this information that is disclosed subsequent to the original application submission will be included as Confidential Information.

Notwithstanding anything in these Terms and Conditions, Confidential Information does not include (a) any Confidential Information that enters the public domain other than through a breach of these General Terms and Conditions; (b) any Confidential Information that is subsequently lawfully obtained by Canada Post from a third party or parties without restriction on disclosure and without a breach of these General Terms and Conditions; (c) any Confidential Information that was known to Canada Post without restriction on disclosure prior to its initial disclosure by the other; and (d) the disclosure that is required pursuant to an order of a court, administrative tribunal or other body having the power to compel the production of Confidential Information. Canada Post will attempt to use non Confidential Information when announcing, promoting and awarding a prize to finalists and winners. If Canada Post decides that Confidential Information would be relevant and/or necessary for the announcement, promotion and awarding of prizes of finalists and winners, Canada Post will seek express consent from an authorized representative of the entrant to use the Confidential Information from the entrants for the limited purpose of these E-commerce Innovation Awards and such consent will not be unreasonably withheld.