Find and target the right audience to increase sales, gain insights and reduce costs

Access up-to-date customer lists to help boost your acquisition efforts. Clean your own lists to avoid wasted marketing efforts and maintain relationships with existing customers. Mine your data for actionable business insights.

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Take the guesswork out of your next campaign

Deepen your knowledge of current customers – and connect with similar audiences – to help improve campaign results.

Access our prospect lists

Reach customers who are looking for what you sell with Canada's most up-to-date, complete listing of businesses and consumers.

Define target audience by:
  • Geo-location
  • Age, income, education
  • Lifestyle
  • Online shopping habits
  • Recently moved
  • Types of business and more
See full lists

Clean customer data

Get rid of invalid and out-of-date addresses and update customer records to make your marketing budget go further.

Services include:
  • Address accuracy
  • Adding missing suite numbers in multi-unit buildings
  • Updates to customers on the move (NCOA)
  • De-duplication by name and address
  • Suppressing the CMA "Do not contact" list and those who have passed away.
Clean your customer data

Develop audience insights

Find the best audience for your marketing message by analyzing pre- and post-campaign data.

  • Before launching a campaign, understand your customer base and target prospects who have similar traits to your best customers.
  • After a campaign, measure response and profile respondents to optimize your next marketing effort.
Get audience insights

License our data

Support your in-house marketing analytics with complete access to postal code and address data.

  • Target the letter carrier routes with your most promising prospects for your Canada Post Neighbourhood Mail™ campaigns.
  • Improve market segmentation and penetration for Canada Post Personalized Mail™ campaigns with advanced customer analytics.
Get licensed data products

Data tools and resources

Data cleaning calculator

See how much you can save when you use a clean mailing list.

Verify customer addresses

Do it instantly on your website or application using AddressComplete™ – help increase conversion rates by saving keystrokes.

Expert partners

Let our Canada Post Smartmail Marketing™ partners take care of all the details for you – design, targeting, printing, mail preparation and more.