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The 2020 Canadian e‑commerce report

Navigate e‑commerce confidently with our insights.

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Get inside the heads of Canadian online shoppers

Find out who’s buying what, where and how much. The insights in our report – gleaned from the buying behaviour of 5,000 Canadian online shoppers – demonstrate how the Canadian e-commerce landscape has evolved and examines what online shoppers really want when it comes to shopping experiences. Discover what makes them choose one retailer over another, what defines a positive shopping experience, and the latest trends in e-commerce. Use it to assess how your business stacks up and how you can improve it strategically.

 

Canadian e‑commerce
at a glance

Here’s what’s happening in Canadian e-commerce.

 

of Canadians shopped online in the past year

of Canadians plan to buy more domestically in the coming year

of all online purchases in Canada are made by 18% of online shoppers

Canadian e‑commerce at a glance

Here’s what’s happening in Canadian e-commerce.

of Canadians shopped online in the past year

of Canadians plan to buy more domestically in the coming year

of all online purchases in Canada are made by 18% of online shoppers

Canadian e‑commerce at a glance

Here’s what’s happening in Canadian e-commerce.

of Canadians shopped online in the past year

of Canadians plan to buy more domestically in the coming year

of all online purchases in Canada are made by 18% of online shoppers

Online spending hit an estimated $65 billion in Canada in 2019

Online spending hit an estimated $65 billion in Canada in 2019

By 2023, online spending could reach $108 billion

By 2023, online spending could reach $108 billion

Does your business measure up to shoppers’ expectations? Find out.

Download report

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