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The My Name Is Not Data issue explores the critical role data plays in marketing today and how marketers are struggling to get the most out of it. It’s time to humanize the data we collect to draw a clear picture of our audience and be more relevant to them.
A new frontier in fundraising: A SickKids case study
Hitting home with data
Falling for data: A Q&A with industry experts
Seeking a little marketing inspiration? We’ve got you covered!
Browse our datagrams for a snapshot of direct mail’s effectiveness.
Check out our essential guide to direct mail to learn how to plan, integrate and execute direct mail campaigns with impact that will amplify your social and digital efforts.
There's much more INCITE to explore. Download previous issues to browse our archives of thought-provoking marketing material.
Nelson Chan, MBA, CPA, CMA
Chair and Chancellor, Royal Roads University
Vice President, Events and Sponsorship at Calgary Marketing Association (CMA)
Marketing Faculty at Fanshawe College
President & Co-Founder, Intercept Group