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The MY NAME IS NOT DATA issue

The My Name Is Not Data issue explores the critical role data plays in marketing today and how marketers are struggling to get the most out of it. It’s time to humanize the data we collect to draw a clear picture of our audience and be more relevant to them.

  • The data in human emotion
  • How data etiquette increases competitive advantage
  • Get to know the three D’s of personalization
  • Why algorithms don’t know everything
  • How not to take your audience for granted
  • The home as data stack
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Take a peek inside our latest issue

Business Matters

A new frontier in fundraising: A SickKids case study

Business Matters

Hitting home with data

Business Matters

Falling for data: A Q&A with industry experts

Discover more information and tools!

Direct mail cases

Seeking a little marketing inspiration? We’ve got you covered!

Get the facts

Browse our datagrams for a snapshot of direct mail’s effectiveness.

Read our guide!

Check out our essential guide to direct mail to learn how to plan, integrate and execute direct mail campaigns with impact that will amplify your social and digital efforts.

In case you missed it!

There's much more INCITE to explore. Download previous issues to browse our archives of thought-provoking marketing material.

What the industry is saying

“The graphic design, production quality, but most importantly content of INCITE shows it’s one of the best industry publications available.”

Nelson Chan, MBA, CPA, CMA
Chair and Chancellor, Royal Roads University

“Mine came in the mail...loved it!”

Jan Wood
Vice President, Events and Sponsorship at Calgary Marketing Association (CMA)

“It’s so good! I’ve been sharing with all my students. Well done Canada Post.”

Simone Morneau-Rodgers
Marketing Faculty at Fanshawe College

“Canada Post is focused on thought leadership and is sharing with marketers content they actually care about.”

Andrew Au
President & Co-Founder, Intercept Group

Get more value out of your media mix with Canada Post Smartmail MarketingTM Solutions.

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