Direct mail in the marketing mix

Direct mail in the marketing mix

  • Direct mail cases

    Case studies to inspire you!

    Explore best in class direct mail marketing case studies from our archive.

    All

    Air France

    American Garden

    An Post

    Bacardi

    Barcelona

    Brick

    Bulk Cat Litter

    Campofrio

    Canadian Tire

    Carestrem Ultrasound

    Distributel

    DreamBox

    Foot Locker

    Fuji Xerox

    Glebe

    Google Cloud

    Gothenburg

    Halo Top

    Hälssen & Lyon

    Harley-Davidson

    Huggies

    Humira

    Ikea

    Ikea Home

    Kit Kat

    KMSZ

    Kontor

    Land Rover

    Liberty Mutual

    Mitsubishi Canada

    Ontario Lung Association

    Oral-B

    Pedigree

    Printed By Somerset

    Raffles Music College

    RBC

    Renault

    Rogers Rocket Hub

    SickKids Foundation

    SNICKERS

    Sony PS4

    SpringBoard

    Stonemill Bakehouse

    Swedish Post

    Telefonica

    TELUS

    Tesco

    Tourisme Montreal

    TV Licensing

    Uber

    UCT Graduate School of Business

    Umphang Hospital

    Uniforms

    United Way

    Visit Wales

    Volkswagen

    Wayfair Canada

    What3Words

    William Grant

    Woosh

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  • Video stories

    Campaign inspiration

    Discover how marketers are using direct mail media to improve campaign performance. Watch these inspired campaign videos.

     

    An ultra-sound idea

    A replica of an ultrasound machine in the mail captured the attention of sonographers, generating buzz and sales leads, too.

     

    #lookingforyou

    Don’t pass me by! This brilliant rescue animal adoption campaign tracked its target audience with high-tech leaflets, pulling at their heart strings.

     

    #pizzadjdecks

    Discover how Pizza Hut used special ink to transform pizza boxes into DJ decks, turn heads and drive engagement in London.

     

    Run to Mum

    HOP! Air France partnered with adidas and Citadium to offer lonely empty nesters an ingenious way to lure their children back home after the holidays.

     

    $hred

    Bank of New Zealand invested a lot to hammer home that mortgage holders were wasting their money. By mailing stacks of shredded one-dollar bills, they grabbed attention.

     

    Something thoughtful to chew on

    To help their passengers deal with air pressure changes during takeoff and landing in the chicest way possible, Air France created its own gum in two fabulously French flavours, boosting their brand with influencers, travellers and the media.

     

    The fastest Christmas card in the world

    For Christmas, car enthusiasts got a sketchy masterpiece in the mail from BMW.

     

    Tree, Book, Tree

    A publishing company with a conscience, Pequeno Editor nodded to the importance of sustainability with this campaign that literally sewed tree seeds into books for their readers to plant.

     

    Why the cat read the mail first

    When cats smelled a good deal on kitty litter, so did their owners. Learn how this purrfect direct mail campaign went viral.

  • Get the facts

    Direct mail data you need!

    Explore our datagrams to learn more about the value and performance of direct mail media.

    Direct mail effectiveness

    Direct mail retention

    Direct mail and response rate

    Direct mail targeting

    Direct mail influence