An ultra-sound idea

A replica of an ultrasound machine in the mail captured the attention of sonographers, generating buzz and sales leads, too.

#lookingforyou

Don’t pass me by! This brilliant rescue animal adoption campaign tracked its target audience with high-tech leaflets, pulling at their heart strings.

#pizzadjdecks

Discover how Pizza Hut used special ink to transform pizza boxes into DJ decks, turn heads and drive engagement in London.

Run to Mum

HOP! Air France partnered with adidas and Citadium to offer lonely empty nesters an ingenious way to lure their children back home after the holidays.

$hred

Bank of New Zealand invested a lot to hammer home that mortgage holders were wasting their money. By mailing stacks of shredded one-dollar bills, they grabbed attention.

Something thoughtful to chew on

To help their passengers deal with air pressure changes during takeoff and landing in the chicest way possible, Air France created its own gum in two fabulously French flavours, boosting their brand with influencers, travellers and the media.

The fastest Christmas card in the world

For Christmas, car enthusiasts got a sketchy masterpiece in the mail from BMW.

Tree, Book, Tree

A publishing company with a conscience, Pequeno Editor nodded to the importance of sustainability with this campaign that literally sewed tree seeds into books for their readers to plant.

Why the cat read the mail first

When cats smelled a good deal on kitty litter, so did their owners. Learn how this purrfect direct mail campaign went viral.