Direct mail in the marketing mix

Hijacking private property for the public good

How do you make Londoners care about air pollution? The team at addresspollution.org opened Londoners’ eyes by linking air quality to property values and created an unignorable direct mail campaign that transformed London real estate agents into reluctant environmentalists.

A truly bright idea

Austria Solar grabbed attention and shone a light on print innovation in marketing with its solar-powered annual report – the first of its kind.

Why the cat read the mail first

When cats smelled a good deal on kitty litter, so did their owners. Learn how this purrfect direct mail campaign went viral.

Run to Mum

HOP! Air France partnered with adidas and Citadium to offer lonely empty nesters an ingenious way to lure their children back home after the holidays.

The fastest Christmas card in the world

For Christmas, car enthusiasts got a sketchy masterpiece in the mail from BMW.

#lookingforyou

Don’t pass me by! This brilliant rescue animal adoption campaign tracked its target audience with high-tech leaflets, pulling at their heart strings.

#pizzadjdecks

Discover how Pizza Hut used special ink to transform pizza boxes into DJ decks, turn heads and drive engagement in London.

Tree, Book, Tree

A publishing company with a conscience, Pequeno Editor nodded to the importance of sustainability with this campaign that literally sewed tree seeds into books for their readers to plant.

$hred

Bank of New Zealand invested a lot to hammer home that mortgage holders were wasting their money. By mailing stacks of shredded one-dollar bills, they grabbed attention.

An ultra-sound idea

A replica of an ultrasound machine in the mail captured the attention of sonographers, generating buzz and sales leads, too.