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- Developing your campaign strategy.
- Designing and printing your direct mail.
- Adhering to mail specifications.
- Preparing your mail for delivery.
Did you know that 87% of Canadians open addressed mail*? Find out how Canada Post Personalized MailTM can help you acquire new customers, deepen connections with existing ones and build customer loyalty.
In a world where expectations often exceed budgets, marketers thrive by MEASURING WHAT MATTERS. Learn from their success in INCITE magazine.
Are you measuring effectiveness or efficiency? Find out here.
Include a postage-paid return card or envelope in your next Personalized Mail campaign. It’s an ideal way to help boost sales and you only pay for the postage when customers send in their responses.
Learn about reply mailAccess our most complete, accurate and up-to-date databases for your next direct mail campaign. Layer on our rich audience insights to help reach your ideal customers, reduce returned mail and increase effectiveness.
Get mailing dataExplore our cutting-edge research on the impact of direct mail and learn from real-world successful marketing campaigns and case studies. Learn how to optimize consumer attention, emotional engagement and brand recall.
Explore our researchPlanning your direct mail campaign in six simple steps
Keeping in touch (with cats): the anatomy of a successful direct mail campaign
Loyalty’s secret sauce: How often should you contact existing customers?
Planning your direct mail campaign in six simple steps
Keeping in touch (with cats): the anatomy of a successful direct mail campaign
Loyalty’s secret sauce: How often should you contact existing customers?