Drive loyalty and retention by connecting one-to-one with your customers

    Did you know that 87% of Canadians open addressed mail*? Find out how Canada Post Personalized MailTM can help you acquire new customers, deepen connections with existing ones and build customer loyalty.

    How to get started with Personalized Mail

    Have one of our partners help you launch a direct mail campaign or contact us directly for more information.

    Get help from a partner

    Businesses of all sizes can get help from our network of Canada Post Smartmail MarketingTM partners**. Our partners will lend their expertise to your Personalized Mail campaign and take care of all the details for you, including:
    • Developing your campaign strategy.
    • Designing and printing your direct mail.
    • Adhering to mail specifications.
    • Preparing your mail for delivery.
    Find a partner

    Not sure how to choose the right partner?

    If you’ve never used direct mail before, or you’d like more information about how our Smartmail MarketingTM partners can help you, please get in touch with us.

    We’ll answer your questions about:
    • Which direct mail product is right for you – do you want to send direct mail to everyone in a neighbourhood, or to specific customers on a mailing list?
    • How the pricing works – we’ll tell you how to create machineable mail to keep costs low.
    • How direct mail can enhance your multi-channel campaign – we have the science to back it up.
    Talk to an expert

    Tips for Personalized Mail

    Your mail pieces must be sent from Canada and delivered within Canada. Follow these guidelines for a better delivery experience.

    2

    Your mail pieces must have a promotional message. For example, introduce a new product, solicit donations, or support a loyalty program.

    3

    Proper mail preparation is important to making sure your mailing is processed and delivered efficiently. Read our processing requirements.

    4 

    Your mailing must meet the minimum volume requirement: 100 machineable mail or 1,000 special handling mail pieces.

    Pricing

    Pricing depends on several factors including, the size and weight of your direct mail piece and how many you want to send. We have special postage rates starting as low as $0.495. Find out how much you can save using our machineable mail sizes. Prices are exclusive of taxes and subject to change without notice. Terms and conditions apply.

    Contact us for pricing

    When will my items be delivered?

    3-8 business days
    Your delivery time starts on the first business day after you drop off your items before 4 p.m. 

    See our Personalized Mail delivery standards for specific times.
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    Visit theINCITE resource page for more inspiration!

    Need more details on sending Personalized Mail?

    You’ll learn about:
    • Pricing based on the item’s weight.
    • Standard size and weight measurements to help you design your mailing.
    • Preparing your mailing into bundles for processing.
    • Creating your order using our online shipping tools.
    Read the full guide
    * Consumer Attitudes towards Direct Marketing and Traditional Media, CP 09-210, March 2010
    ** The organizations listed as Smartmail Marketing partners are independent third parties. The information about each partner and its services has been provided by that partner, and Canada Post does not promise that it is accurate or complete. Any purchase of goods or services from a partner will be subject to additional terms and conditions stipulated by the partner and will be entirely between you and the partner. Canada Post will have no liability or responsibility whatsoever.

    Support

    Smartmail MarketingTM (formerly Direct MailTM) templatesSee if your mail qualifies as Personalized MailHow to prepare scannable mail for machine processing

    Useful links

    Get responses from your customers

    Include a postage-paid return card or envelope in your next Personalized Mail campaign. It’s an ideal way to help boost sales and you only pay for the postage when customers send in their responses.

    Learn about reply mail
    Need a prospect list?

    Access our most complete, accurate and up-to-date databases for your next direct mail campaign. Layer on our rich audience insights to help reach your ideal customers, reduce returned mail and increase effectiveness.

    Get mailing data
    Research shows direct mail works!

    Explore our cutting-edge research on the impact of direct mail and learn from real-world successful marketing campaigns and case studies. Learn how to optimize consumer attention, emotional engagement and brand recall.

    Explore our research

    Tips and insights

    Planning your direct mail campaign in six simple steps

    Read our blog

    Keeping in touch (with cats): the anatomy of a successful direct mail campaign

    Read our blog

    Loyalty’s secret sauce: How often should you contact existing customers?

    Read our blog

    Tips and insights

    Tips and insights

    Planning your direct mail campaign in six simple steps

    Read our blog

    Keeping in touch (with cats): the anatomy of a successful direct mail campaign

    Read our blog

    Loyalty’s secret sauce: How often should you contact existing customers?

    Read our blog