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INCITE

Marketing ideas that incite action

The online/offline divide in marketing is vanishing

The online/offline divide in marketing is vanishing

When all channels are converging directly around the consumer, what does it take to make a brand connection? This issue of INCITE explores fresh concepts, topics and industry perspectives that will help marketers navigate the new marketing paradigm.

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Andrew Au gesturing at podium with man in background.
 

“Digital and physical worlds are working together and using immersive technology like mixed reality to create brave, new digitally transformed customer experiences.”

Andrew Au
President, INTERCEPT

“Digital and physical worlds are working together and using immersive technology like mixed reality to create brave, new digitally transformed customer experiences.”

Andrew Au
President, INTERCEPT

This issue's articles include

The Marketing Watch List.

The marketing watch list

Industry experts, including Andrew Au and Tom Goodwin, touch on AI, life-stage marketing, trigger-based marketing and the new economics of relevance over loyalty – with a strong reminder to keep sight of the human being at the centre of the data storm.

Illustration of giant red shoe print with small stick-figure man walking across it.

Fulfilling the connected shopper

Physical retail stores are transitioning to becoming a powerful media channel for branded experiences and stories, states Doug Stephens, the Founder and President of Retail Prophet. So how can you help clients make the leap? Find tips in INCITE to start the process.

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