Today’s lift in ROI could be tomorrow’s drop in revenue. A minor cut to costs here might be a major cut to value there. How do you confidently assess the impact of decisions like these, and open everyone’s measurement mind to market for effectiveness?
You need to MEASURE WHAT MATTERS. Find the INCITE you need to measure for meaningful impact. Evaluate the KPIs you use to measure marketing performance with our handy checklist on page 11.