Because it works!

Our research indicates that your marketing campaign is more powerful and engaging when you include direct mail in the mix.

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See why it works

Canada Post Smartmail Marketing™ is our approach to direct mail that combines 3 powerful elements: physicality, data and connectivity. Watch this video to understand how direct mail gets noticed and makes your customers more likely to take action.

Physicality

Direct mail gets noticed, opened and read; our brains are hard-wired to pay more attention to it. 74% of Canadian consumers always or sometimes notice advertising in direct mail.

Data

Target and personalize your marketing message to reach the right people and increase its effectiveness. 86% of Canadian consumers open mail that's personally addressed to them.

Connectivity

Include direct mail in your marketing mix for greater attention, heightened emotional engagement and stronger brand recall. Integrated direct mail and digital campaigns elicit 39% more attention (time spent) than digital campaigns alone.

Research shows direct mail works!

Explore our cutting-edge research on the impact of direct mail and learn from real-world successful marketing campaigns and case studies. Learn how to optimize consumer attention, emotional engagement and brand recall.
Explore our research

Best-in-class campaigns from around the world

Get inspired with ideas and stories from the world’s most effective marketing campaigns. Get INCITE magazine for free.
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Get started with direct mail

Choose from one of our 3 solutions to send direct mail to your customers.

Reach every mailbox

Canada Post Neighbourhood Mail™ lets you reach every mailbox in a specific neighbourhood, region or the entire country. Send flyers, postcards with coupons, samples, or get creative and send scented envelopes. Ideal for driving awareness and traffic.
Learn about Neighbourhood Mail

Discover similar customers

Postal Code Targeting combines our data and your customer knowledge to reach new prospects. Suppress existing customers and target Canadians who have similar traits to your best customers. Ideal for acquisition campaigns.
Learn about Postal Code Targeting

Send Personalized Mail

Harness the power of one-on-one conversations with your customers. Send Canada Post Personalized Mail™ to your customers using your customer list or rent one from us. Ideal for retention and cross-sell campaigns.
Learn about Personalized Mail