See why it works
Canada Post Smartmail MarketingTM is our approach to direct mail that combines 3 powerful elements: physicality, data and connectivity.
Direct mail gets noticed, opened and read; our brains are hard-wired to pay more attention to it. 74% of Canadian consumers always or sometimes notice advertising in direct mail.
Source: Breaking Through the Noise, 2015
Target and personalize your marketing message to reach the right people and increase its effectiveness. 86% of Canadian consumers open mail that's personally addressed to them.
Source: TNS/Canada Post, Consumers and Direct Mail, September 2013
Include direct mail in your marketing mix for greater attention, heightened emotional engagement and stronger brand recall. Integrated direct mail and digital campaigns elicit 39% more attention (time spent) than digital campaigns alone.
Source: Connecting for Action, 2016
Research shows direct mail works!
Explore our cutting-edge research on the impact of direct mail and learn from real-world successful marketing campaigns and case studies. Learn how to optimize consumer attention, emotional engagement and brand recall.Explore our research
Get started with direct mail
Choose from one of our 3 solutions to send direct mail to your customers.
Reach every mailbox
Canada Post Neighbourhood Mail™ lets you reach every mailbox in a specific neighbourhood, region or the entire country. Send flyers, postcards with coupons, samples, or get creative and send scented envelopes. Ideal for driving awareness and traffic.Learn about Neighbourhood Mail
Discover similar customers
Postal Code Targeting combines our data and your customer knowledge to reach new prospects. Suppress existing customers and target Canadians who have similar traits to your best customers. Ideal for acquisition campaigns.Learn about Postal Code Targeting
Send Personalized Mail
Harness the power of one-on-one conversations with your customers. Send Canada Post Personalized Mail™ to your customers using your customer list or rent one from us. Ideal for retention and cross-sell campaigns.Learn about Personalized Mail