All big things start small!

As a small business, you are accustomed to the ups and downs of managing a business. Recently you were presented with unexpected challenges that forced you to dramatically adapt your business model. Whether you had to quickly develop an e-commerce presence and/or find new ways to serve your customers, you had to adjust for the situation.

Discover resources and solutions to help your business navigate the future. You’ll also learn how to get started online, optimize your e-commerce operations and enhance your in-market presence with effective marketing campaigns. Additionally, you will hear from Canada Post and our e-commerce and marketing partners on how you can achieve digital success while still maintaining your physical presence.

We’ll leave you with the tips, tools and resources you need to establish your business online, improve your end-to-end operations, and how to find and reach the right customers for your small business.

Event Details

Date:
October 1, 2020
Time:
1 pm - 3:30pm ET
Location:
Virtual
Cost:
Free

Speakers

space

Stephen Brown

Stephen Brown

  • CEO
  • FUSE Create

Tenacity, commitment and passion for business have been the driving forces behind Stephen Brown’s marketing and advertising career. After 20+ years in the advertising industry, Stephen has delivered across all channels in brand, CRM, digital, social media and experiential marketing. Stephen has created, strengthened and grown brands across a wide range of categories. His clients have included CIBC, Hyundai, Canadian Tire, GE, Cashmere and Toronto 2015 Pan Am Games, just to name a few. Stephen's leadership, vision and forward thinking have proven to be key to pushing FUSE – and each of its clients’ businesses – to new heights.

In 2003, Stephen and his partners launched FUSE – an agency focused on delivering innovative, marketing solutions that drive sales and deliver real results. He is active within the marketing industry, being involved with the Canadian Marketing Association (CMA) for several years and taking on the role of Chair of the Board of Directors in 2015.

Beyond his industry participation, Stephen also believes in being active in community causes. He is currently on the board of Casey House – Canada’s leading HIV/AIDS hospital focusing on fundraising and branding initiatives – along with Covenant House Foundation. Stephen was also a Partner with Social Venture Partnership (Toronto Chapter) – a leading community charity association that aims to make a positive change in the lives of people in our community.

Schedule

Time
Details
1 pm - 1:10 pm ET

Welcome and Session Overview
Mamta Dogra | Senior Manager, Small Business Marketing at Canada Post

1:10 pm - 1:45 pm ET

Starting, Expanding and Managing Your Online Store
Luke Miszczyk | Director, Parcels & E-commerce Solutions Integration at Canada Post
Rob Bigler | General Manager, eBay Canada

It’s never been easier to set up an online store. Whether you are just getting started, transitioning your brick & mortar store online, or you already have an online store that needs to be optimized for increased orders, establishing a strong online presence is the first step on your e-commerce journey.

Hear from Canada Post and eBay who will share insights and tips on different selling channels, developing and enhancing your online store, and how to set up your business for digital success.

1:45 pm - 2:20 pm ET

Finding and Reaching Your Customers with the Right Marketing Mix
Audrey Jamieson | President, Marketing Kitchen Inc.
Sophie De Ladurantaye | Director, Data and Mail Services at Canada Post

Generating traffic to your physical or digital store is key to growing your business, so finding the right customers and reaching them is always top of mind. We’ll help you identify the ideal customer who is most likely to buy from you develop an effective marketing campaign to drive awareness, increase your customer base, and boost sales.

You will hear from representatives of Marketing Kitchen Inc. and Canada Post who will explain the value of an integrated marketing campaign, how to use data to your advantage and how direct mail can enhance your digital campaigns.

2:20 pm - 2:45 pm ET

BREAKOUT 1: Optimizing Your E-commerce Operations
AJ Palladino | Senior Manager, E-commerce Partnerships & Strategic Market Development at Canada Post

Once you’ve established your digital presence, your e-commerce operations become critical to your online success. The clock starts when your customer clicks "buy". You’ll need to build operational strategies to take advantage of customer website visits.

During this interactive session, you will learn how to:

  • Boost the efficiency of your inventory and order management
  • Incorporate better packaging processes into your supply chain
  • Optimize fulfillment and shipping practices
  • Enhance your customer’s experience
2:20 pm - 2:45 pm ET

BREAKOUT 2: Positioning and Marketing Your Business
Mamta Dogra | Senior Manager, Small Business Marketing at Canada Post

Now that you know how to develop an effective marketing campaign, you’ll need a strong message to reach your ideal customers. As you get your business back in market, you’ll need to generate renewed brand awareness and adapt your message to earn customer loyalty.

In this interactive session, you will learn how to:

  • Define and share your story
  • Adapt your marketing message
  • Target the right audience
  • Maximize your marketing efforts.
2:45 pm – 3:10 pm ET

Planning for What’s Next: Hear from the Experts
Russell Griffin | Vice President, Global Solution Provider Partnerships, ShipStation
Stephen Brown | CEO, FUSE Create
Sherilyn King | Corporate Vice President Sales, Customer Service and Marketing, Yellow Pages
Laura Jones | Chief Strategic Officer and Executive Vice-President, Canadian Federation of Independent Business (CFIB)
Jennifer Mach | Director, Small Business Marketing at Canada Post

Listen to industry experts share insights, strategic considerations, and solutions that can help you further adapt your business for the new business as usual. Learn how to manage change and overcome growing pains as you prepare your business for what comes next.

3:10 pm - 3:15 pm ET

Closing Remarks
Mamta Dogra | Senior Manager, Small Business Marketing at Canada Post

3:15 pm - 3:30 pm ET

Exhibitor Booths & Networking
Speak one-on-one with e-commerce and marketing experts and connect with fellow entrepreneurs. This is an opportunity for you to ask questions, build relationships, and expand your network with other attendees.

Sessions will be held simultaneously in French.