Watch our three-part Secrets of Direct Mail virtual series!

Why you should watch:

Marketers from across the country gathered in September 2020 to learn how to create and execute effective direct mail marketing campaigns.

This on-demand virtual series covers how to:

  • Use data to target customers for acquisition.
  • Make a simple direct mail piece stand out in a cost-effective and easy-to-execute way.
  • Test and measure your campaigns to optimize them.

Watch this free three-part series to learn from incredible industry experts.

*This series documents three virtual events that ran over three weeks in September 2020. Each session is 1 hour long.

Event details

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Secrets of Direct Mail Virtual Event Series 2020 Speakers

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Secrets of Direct Mail Virtual Event Series 2020 Schedule

Execute effective direct mail campaigns. Join us for a free virtual event series (national) to learn how to target, stand out and measure your success.

Date
Time & Details
September 3, 2020

How to Utilize Data for Effective Targeting
1 pm to 1:05 pm ET (English)
11 am to 11:05 am ET (French)

Welcome and opening remarks
1:05 pm to 1:20 pm ET (English)
11:05 am to 11:20 am ET (French)

The top 3 things for marketers to consider when deciding who to target
1:20 pm to 1:25 pm ET (English)
11:20 am to 11:25 am ET (French)

Where to find your ideal prospect
1:25 pm to 1:30 pm ET (English)
11:25 am to 11:30 am ET (French)

Strategies for acquisition
1:30 pm to 1:35 pm ET (English)
11:30 am to 11:35 am ET (French)

How to find the data/insights
1:35 pm to 1:40 pm ET (English)
11:35 am to 11:40 am ET (French)

Case Study
1:40 pm to 1:45 pm ET (English)
11:40 am to 11:45 am ET (French)

Where to find help
1:45 pm to 2:00 pm ET (English)
11:45 am to 12:00 pm ET (French)

Q&A

September 10, 2020

Welcome & Opening Remarks
1 pm to 1:05 pm ET (English)
11 am to 11:05 am ET (French)

Tips, tricks & best practices for creative
1:05 pm to 1:20 pm ET (English)
11:05 am to 11:20 am ET (French)

Logistics: considerations to set you up for success
1:20 pm to 1:30 pm ET (English)
11:20 am to 11:30 am ET (French)

Partner example: What worked and campaign results
1:30 pm to 1:40 pm ET (English)
11:30 am to 11:40 am ET (French)

Where to find help & wrap up
1:40 pm to 1:50 pm ET (English)
11:40 am to 11:50 am ET (French)

Q&A
1:50 pm to 2 pm ET (English)
11:50 am to 12 pm ET (French)

September 17, 2020

Welcome & Opening Remarks
1 pm to 1:05 pm ET (English)
11 am to 11:05 am ET (French)

The basics: How to measure
1:05 pm to 1:15 pm ET (English)
11:05 am to 11:15 am ET (French)

Why you should test & how
1:15 pm to 1:30 pm ET (English)
11:15 am to 11:30 am ET (French)

Live Customer Case Study/strong>
1:30 pm to 1:45 pm ET (English)
11:30 am to 11:45 am ET (French)

Where to find help & wrap up
1:45 pm to 1:50 pm ET (English)
11:45 am to 11:50 am ET (French)

Q&A
1:50 pm to 2 pm ET (English)
11:50 am to 12 pm ET (French)