Turn up your marketing and make yourself heard

Join marketers from across the country to learn how to amplify your marketing mix for greater effectiveness. You’ll learn how to engage audiences whose needs are constantly evolving.  Now more than ever, brand, strategy, and creative need to come together to create more relevant and effective communications for customers. So how do you take the marketing mix you currently have and amplify it to engage an audience whose needs are constantly evolving?

That’s what our group of experts – including retail futurist Doug Stephens – will be talking about at this new virtual marketing event series. Don’t miss out on this free event series.*

Event details

Date:
October 8, 15 & 22, 2020
Time:
1 pm to 3:30 pm ET
+ 30 min networking
Location:
Virtual
Cost:
Free

Amp it Up Virtual Event Series 2020 Speakers

Are you ready to amp up your marketing? Our expert speakers – including retail futurist Doug Stephens – will teach you how to grab attention, set your brand apart, and create impactful communications. It’s time to amp up your marketing.

This is just the tip of the iceberg. Watch this space for exciting speaker updates.

Karen Howe

Karen Howe

  • Cannes Advisory Board Member/CD
  • The Township Group

Karen Howe leads the Township Group. A globally recognized Creative Director, consultant and keynote speaker, her unique insight into the power of creativity brings value to her clients like Smith School of Business, The Globe and Mail, Tandia Financial Credit Union, Ontario Stone Sand and Gravel, Ontario Association of Midwives, Fountain Tire and University Hospital Foundation.

In an industry where fewer than 10% of creative directors are women, Karen is a rarity. Her creative clout has earned her a coveted position on the Cannes Advisory Board and a reputation as a global authority on international trends in tech, culture and creativity. She can be found on stage speaking to thousands of marketers across North America to decode the future and show how some of the most awarded creative in the world will shape business in the years ahead.

Keynote: Amplify Your Creative (English with live French translation, Oct 22)

When it comes to marketing effectiveness, creativity is suffering. Tune in to Karen’s behind-the-scenes experience for a unique insider take on how top brands in the world use the power of creativity to Amp Up business and drive loyalty.

In this fast-paced and entertaining hour, she will showcase some of the most awarded campaigns – extracting insights through analysis to give your marketing an adrenalin shot of inspiration.

Count on Karen’s unique perspective to offer an important perspective into key trends. You can also expect a powerful analysis of award-winning work from the hottest brands in the world to help you rethink your approach to business in the year ahead.

Adam Rodricks

Adam Rodricks

  • National Lead of Digital Services
  • KPMG Canada

Adam Rodricks is an international award-winning social media strategist and speaker who has transformed "word of mouth" into a world of mouth for Fortune 500 companies.

Adam is currently the National Lead of Digital Services at KPMG Canada and teaches at George Brown College.

His work as a social media influencer has been featured on CBC, CTV, Yahoo, BNN, DigitalJournal.com, MaximumPC, WhatCulture.com, Staples.com, Nintendo.ca and his own site: adamrodricks.com

Breakout Speaker – Building and amplifying your brand on LinkedIn (English, Oct 22)

Why do we care and why do we share? In this session, Adam will show you how his deep investigation into this question will change your approach to marketing forever. With half a billion tweets published every single day, honing your communication skills has never been more important. In 2020, it’s no longer enough to just be a part of the conversation.

Based on data from real-life case studies from brands that have moved the needle online, you will hear expert guidance into the do’s and don’ts of building your brand. Every company is going to have an opportunity to be memorable – but will it be for the right reasons? From keeping your business in-step with evolving media, to harnessing the power of a proven engagement formula used by influencers everywhere you find them online, Adam’s talk will leave you with plenty of proven techniques you can rely on to cultivate meaningful influence from every interaction.

Diana Lucaci

Diana Lucaci

  • Founder & CEO
  • True Impact

Diana Lucaci is the Founder and CEO of True Impact, a neuromarketing firm offering solutions for emotion data. True Impact leverages its expertise into the neurological drivers of consumer decision making to drive growth for mid to large organizations including Canada Post, General Motors, Colgate-Palmolive, Costco, Miller Coors and other Fortune 500s. She holds a degree in Neuroscience and Psychology from the University of Toronto.

A board member of the Canadian Research Insights Council and committee member of the Standards Council of Canada, Diana has also served as Chair of the Neuromarketing Science and Business Association (NMSBA, 2012-2018) and won the Best in Class Research Award from the Marketing Research and Intelligence Association (MRIA).

Amplify Emotional Connection (English, Oct 8)

Surveys and focus groups will – at best – give you an impression of what people think.

But what people think rarely aligns with how they act. We think our decisions are the product of calm reason, but the science shows that feelings drive our decisions.

Join Diana Lucaci in her talk to learn why integrating this principle into the core of your marketing measurement will be the key to the future health of your brand and business.

Amplifying Customer Experience (English, Oct 15)

What if you could tap directly into consumer emotion to offer customer experiences you knew were relevant and authentic?

With a few key insights from the field of neuromarketing, you absolutely can – whether your business is just starting out or part of the Fortune 500.

Dianna Lucaci, founder of True Impact and neuromarking expert, will show you how to leverage the insights of exhaustive neuroscience and biometric research to activate emotion and compel conversion.

Her talk will leave you with actionable principles and practices guaranteed to help you capture more value from every precious second of attention.

Hilton Barbour

Hilton Barbour

  • Marking Provocateur
  • Kognitiv

If Hilton Barbour has learned anything in his 20+ year career, it’s that culture is among the most powerful – and least utilized – assets available to help businesses grow.

If strategy is the engine for business, culture is the fuel. Even the best strategies will fall flat without the energy they need to make an impact. Access Hilton’s expertise to learn how you can make the development and maintenance of company culture a central part of your business.

Why Culture Is A Competitive Advantage (English, Oct 8)

Whether you’re creating a great product or a great service, your organization’s Culture will determine how successful you’re going to be. Why more organization aren’t exploring their Culture in order to drive true customer-centricity.

Customer service isn’t a department but an organizing principle for many companies. And it starts by building the right culture as the fuel to drive that philosophy.

Take Aways;

- The link between Culture and Service
- Customer-centric organizations who lead with their Culture
- How Service-oriented is your Culture really?

The Role of Culture in a Service-Focused Business (English, Oct 15)

Whether you’re creating a great product or a great service, your organization’s Culture will determine how successful you’re going to be.

Customer service isn’t a department – it’s an organizing principle. Companies that understand this create results by building the strong Culture as the fuel to drive success.

Let Hilton show you the link between Culture, Service and Success. He’ll show you how customer-centric organizations lead with strong Culture and give you the tools to evaluate how Service-oriented your company really is.

Samuel G. Leroux

Samuel G. Leroux

  • Co-Founder
  • Solios Watches

As a Co-Founder of Solios Watches Inc, Samuel leads finance, strategic planning and business development efforts.

Prior to Solios, Samuel was an investment professional at Snowdon Partners (Quebec's first Search Fund) and participated in the complete overhaul of Incursion Voyages by managing all the divisional operations of the company while helping merge other businesses. Samuel led the complete integration of targets into the acquisition platform.

Samuel holds a Bachelor of Business Administration degree from HEC Montreal, where he graduated as a member of the Investment Fund.

How to differentiate yourself with minimal resources in a competitive industry (French, Oct 22)

The founder of Solios Watches wouldn’t have launched the company had their product not been different. They wouldn't have been successful if the message wasn’t clear, and they wouldn't be where they are had they said yes to all marketing offers and opportunities.

The B2C world is a jungle where competition is omnipresent. All the cards are on the table, but do we have to play them all? Solios operates in one of the most competitive industries and yet entered into it with minimal resources. By focusing on an innovative product, a targeted message and a solid value proposition, we have carved out a place for their business where few succeed.

This presentation aims to act as an open book to bring out your entrepreneurial and creative ideas to help you stand out in a competitive industry, with few resources.

Amp it Up Virtual Event Series 2020 Schedule

Join us to learn how marketers grab attention, set brands apart, and create impactful communications. Learn how to shift your focus to relevance to amplify conversion and trust. It’s time to amp up your marketing.

Complete speaker and agenda details are coming soon. Please check back later for updates.

Date
Time & Details
Day 1 – October 8, 2020

1 pm to 1:10 pm ET
Welcome and Opening Remarks

1:10 pm to 2 pm ET
Speaker: Mark Pollard, CEO, Mighty Jungle
Keynote: Amp up Your Marketing Strategy + Q&A

2 pm ET
Networking Break

2:05 pm to 3:15 pm ET
Breakout Sessions + Q&A (More details to come)

3:15 pm to 3:20 pm ET
Wrap up and closing remarks

3:20 pm to 3:50 pm ET
Networking (Mix and mingle with your peers)

*Please note that session times may vary each day.

Day 2 – October 15, 2020

1 pm to 1:10 pm ET
Welcome and Opening Remarks

1:10 pm to 2 pm ET
Speaker: Doug Stephens, Founder, Retail Prophet
Keynote: Amp up the Customer Journey

2 pm ET
Networking Break

2:05 pm to 3:15 pm ET
Breakout Sessions + Q&A (More details to come)

3:15 pm to 3:20 pm ET
Wrap up and closing remarks

3:20 pm to 3:50 pm ET
Networking (Mix and mingle with your peers)

*Please note that session times may vary each day.

Day 3 – October 22, 2020

1 pm to 1:10 pm ET
Welcome and Opening Remarks

1:10 pm to 2 pm ET
Speaker: Karen Howe, Cannes Advisory Board Member/Keynote Speaker/CD, The Township Group
Keynote: Amplifying the Value of Creative

2 pm ET
Networking Break

2:05 pm to 3:15 pm ET
Breakout Sessions + Q&A (More details to come)

3:15 pm to 3:20 pm ET
Wrap up and closing remarks

3:20 pm to 3:50 pm ET
Networking (Mix and mingle with your peers)

*Please note that session times may vary each day.

We can’t wait to introduce you to our event sponsors. Check back soon for an update!

Sappi
Genumark
Lithocolor

IDRS
Cover-all
Directworx (Graftiflow)
Lowe-Martin
Yellow Pages

Marketing Kitchen
Mintel
Environics
Hemlock Harling

*Series features 3 virtual events that will run over 3 weeks. Each session will be approximately 2.5 hours with additional networking sessions and will be bilingual.