Turn up your marketing and make yourself heard

Learn how to amplify your marketing mix for greater effectiveness and how to engage audiences whose needs are constantly evolving.

Now more than ever, brand, strategy and creative need to come together to create more relevant and effective communications for customers. So how do you take the marketing mix you currently have and amplify it to engage an audience whose needs are constantly evolving?

That’s what our group of experts shared at our virtual marketing event series. Don’t miss out – view this free event series on-demand.*

Event details

Date:
On-demand
Time:
On-demand
Location:
On-demand
Cost:
Free

Amp it Up! Virtual Marketing Event Series 2020 Speakers

The Amp it Up! marketing event series challenged marketers to amp up their campaign strategies, re-evaluate customer journeys, embrace creative bravery, try new things and take risks.

During this series, we heard from over 25 speakers in 40+ sessions from across Canada and the United States. Our speakers got marketers thinking in a different way. We’ve recorded many of the sessions for you to watch at your pace.

Diana Lucaci

Diana Lucaci

  • Founder & CEO
  • True Impact

Diana Lucaci is the Founder and CEO of True Impact, a neuromarketing firm offering solutions for emotion data. True Impact leverages its expertise into the neurological drivers of consumer decision making to drive growth for mid-to-large organizations including Canada Post, General Motors, Colgate-Palmolive, Costco, Miller Coors and other Fortune 500s. She holds a degree in Neuroscience and Psychology from the University of Toronto.

A board member of the Canadian Research Insights Council and committee member of the Standards Council of Canada, Diana has also served as Chair of the Neuromarketing Science and Business Association (NMSBA, 2012-2018) and won the Best in Class Research Award from the Marketing Research and Intelligence Association (MRIA).

Amplify Emotional Connection (English)

Surveys and focus groups will – at best – give you an impression of what people think.

But what people think rarely aligns with how they act. We think our decisions are the product of calm reason, but the science shows that feelings drive our decisions.

Learn why integrating this principle into the core of your marketing measurement will be the key to the future health of your brand and business.

Amplifying Customer Experience (English)

What if you could tap directly into consumer emotion to offer customer experiences you knew were relevant and authentic?

With a few key insights from the field of neuromarketing, you absolutely can – whether your business is just starting out or part of the Fortune 500.

Dianna Lucaci, founder of True Impact and neuromarketing expert, will show you how to leverage the insights of exhaustive neuroscience and biometric research to activate emotion and compel conversion.

This session will provide you with actionable principles and practices, guaranteed to help you capture more value from every precious second of attention.

Hilton Barbour

Hilton Barbour

  • Marketing Provocateur
  • Kognitiv

If Hilton Barbour has learned anything in his 20+ year career, it’s that culture is among the most powerful – and least utilized – assets available to help businesses grow.

If strategy is the engine for business, culture is the fuel. Even the best strategies will fall flat without the energy they need to make an impact. Access Hilton’s expertise to learn how you can make the development and maintenance of company culture a central part of your business.

Why Culture Is A Competitive Advantage (English)

‘Culture’ is a tough concept for many businesses. We all want it in our workplaces, but few truly know what it is. Fewer still know how to reliably develop it.

That’s why the insight of Hilton Barbour, an international leader in the art and science of business culture, is sought by so many.

Properly defined and delivered, culture is a business accelerant. In a world of business disrupted by COVID, businesses need all the help they can get to grow. Hilton will show you how culture can be leveraged as a tool to generate your business recovery!

The Role of Culture in a Service-driven Business (English)

Whether you’re creating a great product or a great service, your organization’s culture will determine how successful you’re going to be.

Customer service isn’t a department – it’s an organizing principle. Companies that understand this create results by building the strong culture as the fuel to drive success.

Hilton will show you the link between culture, service and success; how customer-centric organizations lead with strong culture; and provide tools to evaluate how service-oriented your company really is.

Adam Rodricks

Adam Rodricks

  • National Lead of Digital Services
  • KPMG Canada

Adam Rodricks is an international award-winning social media strategist and speaker who has transformed "word of mouth" into a world of mouth for Fortune 500 companies.

Adam is currently the National Lead of Digital Services at KPMG Canada and teaches at George Brown College.

His work as a social media influencer has been featured on CBC, CTV, Yahoo, BNN, DigitalJournal.com, MaximumPC, WhatCulture.com, Staples.com, Nintendo.ca and his own site: adamrodricks.com

Breakout Speaker – Building and amplifying your brand on LinkedIn (English)

Why do we care and why do we share? Adam will show you how his deep investigation into this question will change your approach to marketing forever. With half a billion tweets published every single day, honing your communication skills has never been more important. In 2020, it’s no longer enough to just be a part of the conversation.

Based on data from real-life case studies, from brands that have moved the needle online, you will get expert advice on the do’s and don’ts of building your brand. Every company has an opportunity to be memorable – but will it be for the right reasons?

From keeping your business in-step with evolving media, to harnessing the power of a proven engagement formula used by influencers everywhere you find them online, Adam’s talk will leave you with plenty of proven techniques you can rely on to cultivate meaningful influence from every interaction.

Ferdinand Ephrem

Ferdinand Ephrem

  • CTO
  • True Impact

As CTO at True Impact, Ferdinand Ephrem is a Neuro-technology expert who brings research in neuroscience to the fields of Marketing and Ergonomics.

He is the Co-Founder of NeuroTechX, a leader in neurotech devoted to advancing neurotechnology by sharing critical resources and learning opportunities throughout the business world. With an MBA in Information Systems, a specialized Diploma in Human Computer Interaction and 15 years of experience in IT solutions consultancy, Ferdinand built his career around information systems theories definition and utilization.

Amplify Emotional Connection (French)

Surveys and focus groups will – at best – give you an impression of what people think. But what people think rarely aligns with how they act. We think our decisions are the product of calm reason, but the science shows that feelings drive our decisions.

Learn why integrating this principle into the core of your marketing measurement will be the key to the future health of your brand and business.

Amplify Customer Experience (French)

What if you could tap directly into consumer emotion to offer customer experiences you knew were relevant and authentic?

With a few key insights from the field of neuromarketing, you absolutely can – whether your business is just starting out or part of the Fortune 500.

Ferdinand Ephrem, CTO at True Impact and neuromarketing expert, shows how to leverage the insights of exhaustive neuroscience and biometric research to activate emotion and compel conversion.

This talk will leave you with actionable principles and practices, guaranteed to help you capture more value from every precious second of attention.

Samuel G. Leroux

Samuel G. Leroux

  • Co-Founder
  • Solios Watches

As a Co-Founder of Solios Watches Inc, Samuel leads finance, strategic planning and business development efforts.

Prior to Solios, Samuel was an investment professional at Snowdon Partners (Quebec's first Search Fund) and participated in the complete overhaul of Incursion Voyages by managing all the divisional operations of the company while helping merge other businesses. Samuel led the complete integration of targets into the acquisition platform.

Samuel holds a Bachelor of Business Administration degree from HEC Montreal, where he graduated as a member of the Investment Fund.

How to differentiate yourself with minimal resources in a competitive industry (French)

The founders of Solios Watches wouldn’t have launched the company had their product not been unique. They wouldn't have been successful if their message wasn’t clear, and they wouldn't be where they are had they said yes to all marketing offers and opportunities. The B2C world is a jungle where competition is omnipresent. All the cards are on the table, but do we have to play them all? Solios operates in one of the most competitive industries and yet entered it with minimal resources. By focusing on an innovative product, a targeted message and a solid value proposition, they have carved out a place for their business where few succeed.

This presentation is designed to bring out your entrepreneurial and creative ideas. They willto help you stand out in a competitive industry, with few resources.

This event has passed. Watch recorded sessions here.

Sappi
Genumark
Lithocolor

IDRS
Cover-all
Directworx (Graftiflow)
Lowe-Martin
Yellow Pages

Marketing Kitchen
Mintel
Environics
Hemlock Harling

*Series featured 3 virtual events that ran over 3 weeks. Each session was approximately 2.5 hours and has both English and French sessions available.