DM optimization: Testing to see results

Turning consumers’ heads with marketing is a challenge. But with the right campaign strategy, you can make an impact.

Direct mail is a tried-and-true channel that can help you grab consumers’ attention. Join us for this Secrets of Direct Mail webinar to learn how to enhance and optimize your direct mail campaigns by putting them to the test.

What to expect

Direct mail works – it can drive up to 60% ROI! Discover how you can optimize direct mail campaigns and test them to generate even better results.

In this virtual webinar we’ll explore:

• Campaign optimization – what it means, and what can be accomplished through testing
• Canada Post’s business solutions that help you create better direct mail campaigns
• How our partners leverage testing and optimize campaigns
• Customer success stories that involve testing and optimization

Don’t miss this opportunity to learn how to get the most out of your next direct mail campaign.

Event Details

Date:: On demand
Time:: On demand
Location:: Virtual
Cost:: Free

Speakers

Ainsley Lynch | Host

Business Development Manager, Smartmail Marketing
Canada Post

Ainsley Lynch is a Business Development Manager for Smartmail Marketing with Canada Post. With 15 years of experience in advertising and marketing, Ainsley has worked with clients across all verticals – including not-for-profit, QSR, retail and ecommerce.

Excelling at planning and communication Ainsley focuses on identifying clients needs and providing campaign design that generates results to meet objectives. With solution recommendations rooted in data, she specializes in making big data actionable with a physical touchpoint, amplifying customer engagement and response.

Cindy Guzman

Business Development Manager, Smartmail Marketing
Canada Post

With almost 20 years in direct marketing, Cindy's journey began in the publishing industry before she naturally transitioned into direct mail with Canada Post. With a diverse background, she has worked with national consumer packaged goods companies, not-for-profits, e-commerce platforms, and retailers, honing her expertise in crafting effective marketing strategies across various sectors.

Her passion for marketing is matched only by her love for spending time with her family and enjoying the outdoors with her dog, Freddy.

Marc Cooper

President & Partner
Junction59

Marc is a passionate people-first leader. With a career steeped in direct marketing, his expertise spans over 2 decades and includes crafting award-winning direct mail campaigns. Marc adeptly bridges the gap between traditional and digital marketing realms, ensuring a seamless integration of B2B, B2C and NFP strategies with direct marketing principles.

Marc has led the development of results-driven integrated campaigns for clients across finance, IT, logistics, telecommunications and more. He has recently acted as a student advisor to the CMA’s Chartered Marketer program, sits on their B2B Council and regularly judges the CMA Awards.

Marc is also a collaborator and co-founder of 3rd Sate, a strategic partnership of leaders in aging and longevity strategy development, marketing communication and social purpose, who have come together to help leaders and businesses identify and harness the potential of aging and the new longevity economy.