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The Value of Direct Mail
Direct Mail offers marketers more “real estate” to tell a story and overcome a prospect’s objections
Direct Mail can bring a brand to life through a tactile, three dimensional customer experience
Because of its measurability, marketers can easily determine the return on investment of a Direct Mail campaign
What helps your Direct Mail piece
Your simple checklist.
- Timing – mail to prospects when their need for the
product or service is greatest
- Attention grabbing – customer’s name appears on
the package, customer can feel something
in the package, package looks interesting, official or important
- Perks – consider a special offer or discount, free gift