The 2016 Canada Post E-commerce Innovation Award winners crowned
We’re still in the first minutes of the first day of the Internet revolution, as one e-commerce leader put it. And in this revolution, some stand tall above the crowd.
Last night Canada Post shined a spotlight on Canada’s own revolutionaries at its annual E-commerce Innovation Awards. Hosted by TSN sportscaster James Duthie, the Awards are Canada’s premiere e-commerce event – a celebration of innovation at the cutting-edge of the Internet era. Award winners are companies erasing the boundaries between digital retail and brick-and-mortar shopping. The event was truly a festival of trailblazers, both big and small.
Nominees faced off for prizes and prestige. Winners walk away with cash in the form of shipping credits – $100,000 in free shipping for large businesses and $50,000 for small. More than that, the Awards offer recognition by the best of the best: peers, industry leaders and top e-commerce experts.
This year’s finalists represented the finest crop of companies yet. They included retail giants and forward-thinking fashion mavericks, soaring start-ups and high-impact corporate philanthropists. Each and every one is fuelling the engine of Canada’s e-commerce industry and transforming the online shopping experience for Canadians.
The evening began with the Pure Play of the Year awards, going to a large and a small retailer offering an excellent end-to-end online shopping experience. The large award went to SHOES.com, a prominent Canadian footwear retailer. SHOES.com uses AI-powered technology to show online shoppers shoe style collections that match their tastes. Shoppers can even upload an image of real shoes to see close matches from the company catalogue.
Pure Play of the Year Award (Small) went to Momzelle, for their easy-to-use nursing wear targeting moms on-the-go, their fashion-forward maternity line for moms-to-be, and their brilliance in creating a formidable Facebook community of loyal customers.
Next up came Best Customer Engagement and the winner, Frank + Oak is the master in customized style and service. Members of Frank + Oak’s Personal styling program are shipped apparel curated for their tastes, and return what they don’t want. Need help deciding? Everyone gets 24/7 one-on-one styling advice, via mobile or chat – a truly next generation customer engagement experience.
What followed was the crowning of a soaring small business – the Most Exciting Start-Up Award. Winner MATH Sport offers professional, in-person foot scans, allowing athletes to explore the online store and totally customize their runners. From the colour of the laces to the thickness of the sole, every detail is yours to decide – your perfect fit, every time.
Community builders were honoured under the next category of the evening’s line-up, the Community Impact Award. The award went to Lunapads International Products – makers of washable menstrual pads – whose brainchild, Pads4Girls and One4Her, together have provided more than 17,000 women and girls in need over 100,000 menstrual pads.
No night celebrating e-commerce would be complete without the art of the omni-channel – seamless shopping no matter the medium, whether by desktop, mobile, or in-store. The small and large Best Omni-Channel Retailer Awards honour those who erase boundaries in new ways. A trailblazer in made-to-measure menswear, Surmesur walked away with the Best Omni-Channel Retailer (Small) Award. It allows you to choose from more than 8,000 fabrics and customized options, and then takes your measurements to create a perfect fit.
Retail giant Best Buy Canada was the winner of the large Best Omni-Channel Retailer Award, for its Ship-from-Store where over 90 percent of orders are delivered within 48 hours, and its Reserve-and-Pick-Up online tool that sets aside a product in-store within 20 minutes.
Finally came Canada’s award – the Consumer Champion Award, selected by Canadians themselves. For a second year in a row, Well.ca was the deserving winner, no surprise considering their popular hit DIY Essential Oils Shop and their unparalleled selection of 40,000 products including more than 4,000 brands.
The evening was capped off as Canada Post President and CEO Deepak Chopra presented the Canada Post E-commerce Innovator’s Award. “We are recognizing one of the unsung heroes of the retail revolution,” said Chopra, as he awarded Quebec-based packaging leader Mitchel-Lincoln. Thinking out of the box drives e-commerce, but we cannot forget the box itself. Founded in 1965, Mitchel-Lincoln has spent decades as a champion for innovative and sustainable packaging. It was the perfect way to end a celebration of cutting-edge Canadian companies, old and new.