Growing a start-up 

Kandy Outdoor Flooring focused on a winning strategy – providing a specialized product to a niche market – and hit revenue of $2.5 million.

It should have been a simple task, replacing the floor on a balcony. But six years ago, when Kelly Neissen was doing just that, she couldn’t find what she wanted. That’s when her start-up idea was born.

With so many condos – and balconies – in her home city of Vancouver, she knew she wasn’t the only one struggling with this problem. So she would design and manufacture something beautiful and practical.

Her business plan focussed on providing exceptional customer experience and a quality product in a range of options. But Neissen’s laser focus on finding her “most likely clients” really propelled growth. It worked so well, in fact, she’s franchising the company.

Read the full story – and Neissen’s advice for entrepreneurs.